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OfficeMax Selects the ParAccel Analytic Database to Enhance Their Data Warehouse Environment; Retailer’s New Platform Provides Over 20X Performance Gains and Enables New Breakthrough Analytic Applications

ParAccel, Inc., provider of the record-breaking ParAccel Analytic Database, a high-speed, low-effort, massively parallel (MPP) columnar database management system (DBMS) for data warehousing and analytics, today announced that OfficeMax® (NYSE:OMX), a leading provider of office supplies and services, will use the ParAccel Analytic Database to enhance the company’s data warehousing environment.

After extensive due diligence that included 12 other database products and concluded with an on-site proof of concept (POC) comparing two columnar-MPP database vendors, OfficeMax selected the ParAccel Analytic Database. In this comprehensive, customer-driven POC, the ParAccel Analytic Database demonstrated more than 20X performance improvement over OfficeMax’s current data warehouse environment. The ParAccel Analytic Database was also the only solution that met the requirements of a demanding market basket analysis (complex analytic queries that require sophisticated joining on detailed sales history). This was critically important as OfficeMax is seeking to improve its merchandizing capabilities and optimize promotions, shelf space and product placement for promotional selling seasons and everyday offerings.

The ParAccel Scalable Analytic Appliance

ParAccel’s Scalable Analytic Appliance is an integrated data warehouse platform that incorporates EMC networked storage and can leverage EMC management suite software such as Navisphere and RecoverPoint to provide fast, highly-scalable analytic computing with enterprise-class manageability and availability. ParAccel’s patent pending Blended Scan feature integrates a storage area network (SAN) and local disks to deliver the industry’s best analytic query performance leveraging SAN-enabled capabilities for high availability and disaster recovery.

OfficeMax’s high-volume data processing workload required extensive and frequent tuning, and specific complex queries often took over six hours to complete. In the on-site trial, the ParAccel Analytic Database ran these complex queries in less than 20 minutes and will ultimately augment the current environment with powerful ad-hoc capabilities.

“We are honored that OfficeMax has selected the ParAccel Analytic Database to enhance their data warehouse platform,” said ParAccel President and CEO David Ehrlich. “This prestigious customer win represents the best of what ParAccel enables—the ability to remedy an existing data warehouse environment and to deploy breakthrough, previously infeasible business applications by leveraging industry-leading performance, price-performance and simplicity.”

“OfficeMax is excited about this partnership as it will provide our business the query performance we require in a scalable, cost-effective solution,” said Charlie Baugh, senior vice president of Information Technology for OfficeMax.

About OfficeMax

OfficeMax Incorporated (NYSE:OMX) is a leader in both business-to- business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and more than 1,000 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit http://www.officemax.com/.

About ParAccel

ParAccel, Inc. is the proven leader in scalable analytic performance and price-performance. The ParAccel Analytic Database™ is a new generation, MPP-Columnar DBMS that is delivering breakthrough analytic performance and price-performance in customer environments and audited industry benchmarks. Available as software or a virtual or packaged data warehouse appliance, it can be implemented on standard hardware from all major vendors. Leading companies like OfficeMax use ParAccel to extend their analytic performance advantage. ParAccel’s management team includes technical founders and industry veterans from noted data management companies Netezza, Oracle, Teradata, Gupta, SenSage, PointBase, and IBM. ParAccel is based in California with offices in Cupertino and San Diego. For more information please contact us at info@paraccel.com or 866-903-0335, or visit us at www.paraccel.com.

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