Welcome!

IBM Cloud Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Carmen Gonzalez, Elizabeth White

Related Topics: @CloudExpo, IBM Cloud, Weblogic, Microsoft Cloud, Recurring Revenue, Artificial Intelligence, Log Management

@CloudExpo: News Item

Ecosystem For Cloud Computing Adoption

Cloud service providers join with users to collaborate on accelerating commercial availability of managed and secure cloud s

Ecosystem at Cloud Expo

TM Forum announced the formation of an ecosystem of major industry players in the emerging cloud services sector.

The centerpiece of this effort is the creation of the Enterprise Cloud Buyers Council (ECBC) whose goal is to understand the needs of the largest global cloud buyers and ensure any impediments to the uptake of cloud technology are removed.

Together with key service and technology suppliers, the ecosystem will initiate a range of programs designed to remove barriers to the growth of commercial cloud services.

Among the enterprise buyers joining this effort are Commonwealth Bank of Australia and Deutsche Bank.

Click Here for Instant Virtualization!
XenServer. Enterprise-class. Cloud-proven. Free.
Join the rapidly growing community of IT professionals who choose Citrix XenServer for their virtualization platform.



"Cloud computing has the potential to have a significant influence on enterprise IT in the type, quality and price of the services we create and consume," stated Sean Kelley, Global CIO for Deutsche Asset Management. "But a number of challenges remain."

"The ECBC represents an opportunity to affect the global information technology marketplace, bringing transparency and efficiency to the relationship between buyers and sellers," said Eric Pulier, Executive Director of the ECBC. "By lowering the gating factors for widespread adoption of cloud services, the ECBC can accelerate the shift to the next era in computing."

The ECBC will seek to understand the needs of commercial cloud services buyers, set strategy and launch specific work programs. All work on specific projects will be done collaboratively within the broader eco-system, with the buyers providing guidance and best practice requirements.

So far Alcatel-Lucent, Amdocs, AT&T, BT, CA, Cisco, EMC, HP, IBM, Microsoft, Nokia Siemens Networks, Telecom Italia and Telstra have agreed to join the program as well as industry organizations including DMTF (for resource management) and itSMF (through itSMF UK) with their focus on service delivery.



"The demand for cloud services holds significant potential for the industry, and it's just at the start of its evolution," explained Keith Willetts, Chairman and CEO, TM Forum. "However, there are a number of barriers that must be overcome before cloud can become a mass-market success, and the Forum is well-placed to act as an orchestrator to address these challenges."

Several candidate areas for work have already been identified including:

• Common Cloud Services Product Definitions
• Cloud Security Issues
• Cloud-to-Cloud Interoperability, Data Portability and APIs
• Service Provider Benchmarking
• Buyer-demand Forecasting
• Federated Cloud Stores
• Cloud Service Level Agreement Process Management
• Cloud Network Performance and Latency Issues

Several proof-of-concept technology "Catalyst" demonstrations are planned as a way of accelerating development of solutions including one on Common Service Catalog definitions at the Management World Americas conference being held in Orlando, Florida from December 8-10th 2009.

What Others Are Saying
"Cloud Services are offered through a variety of business models, leveraging a multitude of disciplines and technologies, that will need to be integrated together to make this initiative successful. Alcatel-Lucent will work closely with the TM Forum and other Cloud Initiative participants to further develop requirements and design solutions for service providers that leverage their unique strengths in this rapidly evolving market," said Kenneth Frank, President Solutions & Marketing, Alcatel-Lucent.

"Service providers that thrive in the new SaaS/Cloud game will offer a one-stop-shop for their business customers' ICT needs," said Seth Nesbitt, vice president of products and solutions at Amdocs. "As the industry evolves, service providers will need to offer a diversified portfolio of applications and services, with support from the OSS/BSS and SDP. Amdocs will work closely with the TM Forum to formulate the technical and commercial strategies to accelerate new business models."

"AT&T has been a global network and IT services provider for years, and cloud computing represents the evolution of networking and technology being used by enterprises to derive even greater value from their communication assets. We welcome TM Forum's initiative in helping to further accelerate the emerging ecosystem of cloud service providers and make it even easier for enterprise buyers to acquire these services," said Joe Weinman, executive director, strategy and business development, AT&T Business Solutions.

Phil Dance, MD, Adastral Park at BT Group plc. commented "We at BT are convinced that cloud offers huge opportunities for customers and for the suppliers serving those customers. The nature of cloud services needs vendors, communications and service providers and industry bodies to design and build services and components that work together in a seamless cloud environment. This initiative will help to make this happen, and BT is pleased to be supporting it."

"CA believes that the cloud fundamentally changes the way IT services are created, deployed, delivered and managed," said Ajei Gopal, CA's executive vice president of products and technology. "We are participating in this creative TM Forum initiative to help accelerate widespread commercial success of cloud services so that both users and providers benefit. CA brings to the TM Forum cloud program deep understanding of the critical role automation, service assurance, and security management play in building, deploying, operating and using cloud services."

"The advent of cloud computing has created many opportunities for service providers and technology suppliers alike, yet the notion of managing large scale multi-tenancy in the cloud presents a variety of challenges," said Joe Wojtal, Vice President, Operations and Systems Development at Cisco. "Cisco is focused on enabling service providers with the infrastructure and solutions needed to deliver secure public cloud services as well as customers to build their own private clouds. We will continue to listen to customers' priorities and concerns around cloud and will work collaboratively with organizations such as the TM Forum to address these and help drive adoption of commercial cloud services."

"Customers are challenged with navigating through one of the most dramatic IT shifts in decades. Initiatives like the Enterprise Cloud Buyers Council are important in bringing a cloud ecosystem together to work through customers' current - and future - roadblocks including cloud security, trusting the cloud, and standards. As the world's leading information infrastructure provider, EMC is excited about collaborating with the TM Forum and its members to streamline service provider adoption and delivery of cloud services," said Mike Feinberg, Senior Vice President and General Manager, EMC Cloud Infrastructure Group.

"Many customers recognize the benefits of cloud computing but have important issues that need to be addressed before fully considering cloud services as part of their technology roadmap/plan", said Ananda Subbiah, vice president, Industry Practice, Asia-Pacific Japan, Enterprise Services, HP. "HP believes that everything will be delivered as a service - from computing power to business process to personal interactions - whenever and wherever customers need it. As a member of the TM Forum, we look forward to collaborating with other industry leaders to provide customers the insight and resolutions they need to continue their cloud journey."

"As the largest technology services company in the world, IBM is pleased to work with TM Forum and join efforts with other contributors on this project," said Mike Hill, Vice President, IBM Cloud Computing. "Coming together with the entire ecosystem to identify security concerns, SLA management and begin work to develop standards to prevent lock in is of top priority to IBM."
"Service interoperability is core to Microsoft's software plus services strategy," said Amitabh Srivastava, Senior Vice President of Windows Azure at Microsoft. "Microsoft recognizes that hosted services must be able to interact reliably within one cloud, across private and public clouds, and between different service provider infrastructures. Services must be manageable end-to-end. The TM Forum's work on interoperability is especially helpful for the industry to deliver on the promise of cloud computing."

"We have seen fast technical development in virtualization and cloud computing especially in IT, but also in the telecommunications business, ranging from end-user applications to the networks. Technical evolution offers new strategic options and the possibility to re-think business models and ecosystems. TM Forum's cloud initiative is an example of this type of evolution and we're keen to contribute our deep understanding of OSS/BSS," said Juhani Hintikka, Head of Operations and Business Software, Nokia Siemens Networks.

"Cloud computing continues to be a major focus area for many DMTF members," said Winston Bumpus, DMTF President. "DMTF has a longstanding relationship with TM Forum through our Alliance Partner Program, and we are very excited to extend this partnership into the cloud services market. We believe open industry collaboration will play an integral role in accelerating adoption of cloud services."

"Cloud Services are a growing area of interest and opportunity for itSMF members, and we are pleased to build on our existing successful partnership with TM Forum to explore this challenging new area together" - Keith Aldis, Chief Executive, itSMF.

About TM Forum:
TM Forum is an industry association dedicated to helping companies in the information, communications and entertainment industries reduce the costs and risks associated with creating and delivering profitable services. The Forum's initiatives focus on providing industry research, publications, technology roadmaps, best practices, software standards, certified training courses and conferences to its more than 700 member companies in 75 countries. Membership includes the world's largest service providers, cable and network operators, software suppliers, equipment suppliers and systems integrators.
To learn more, please visit www.tmforum.org

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...