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@CloudExpo: Opinion

How to Market Cloud Computing Solutions

Microsoft's Exhibit at Cloud Expo 2010 East in New York City

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Got back Friday after a week in the East coast attending the Cloud Expo and meeting with customers/partners.

I roamed around the exhibits and found one vendor area that was always packed - Microsoft.  Folks were attracted to the huge honking collection of hardware placed right in middle of their exhibit space. Now Microsoft is not a hardware vendor - but they seem to have partnered with others to bring this and show their might.  It also needed a special drop of electricity into the hall - 400V or so using a thick cable!

Picture of Microsoft Exhibit

Cloud computing is a collection of components that has to be delivered seamlessly - and customers notice.  Microsoft seems to know that and they did an excellent job in presenting their story - of course sharing their stage with a hardware partner - to deliver that message.

While cloud computing is still nascent and a lot of hype around it - good marketing will make the difference on who is chosen by customers and partners.

More Stories By Larry Carvalho

Larry Carvalho runs Robust Cloud LLC, an advisory services company helping various ecosystem players develop a strategy to take advantage of cloud computing. As the 2010-12 Instructor of Cloud Expo's popular Cloud Computing Bootcamp, he has already led the bootcamp in New York, Silicon Valley, and Prague, receiving strong positive feedback from attendees about the value gained at these events. Carvalho has facilitated all-day sessions at customer locations to set a clear roadmap and gain consensus among attendees on strategy and product direction. He has participated in multiple discussion panels focused on cloud computing trends at information technology events, and he has delivered all-day cloud computing training to customers in conjunction with CloudCamps. To date, his role has taken him to clients in three continents.

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