Welcome!

IBM Cloud Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Stefan Bernbo

Related Topics: @CloudExpo, IBM Cloud

@CloudExpo: Press Release

IBM Closes Acquisition of Coremetrics

Addition of cloud-based Web analytics will provide key tool for marketing departments

IBM on Monday announced the closing of its acquisition of Coremetrics, a a provider of Web analytics software. Coremetrics, based in San Mateo, CA, will expand IBM's business analytics capabilities by enabling organizations to use cloud computing services to develop faster, more targeted marketing campaigns.

Coremetrics' offerings enable organizations across a wide range of industries to develop smarter marketing campaigns. Its software provides real-time intelligence on what customers are saying about products, content and services being offered to them, and enables clients to make fact-based, accurate decisions about marketing expenditures. As a result, marketing teams can gain deeper insight about their customers and present personalized recommendations, promotions and other sales incentives to customers wherever they interact with their brands including online, on mobile devices, through social media networks, kiosks and other more traditional channels.

Coremetrics' offerings are a new addition to IBM's investments in business analytics that will allow IBM to deliver powerful new intelligence tools into client's business processes. Utilizing new Web analytics capabilities, IBM clients will be able to measure the effectiveness of their marketing campaigns and understand the shopping habits, likes and dislikes of their customers.

"With this acquisition, IBM will give clients greater insight about customer behavior and sentiment about products and services, and give true foresight into their future buying patterns," said Craig Hayman, general manager, Industry Solutions for IBM Software Group. "The combination of IBM and Coremetrics will enable our clients to maximize marketing expenditures while also making the browsing, buying, banking or customer service experience more convenient, personal and interactive for their consumers."

Enterprise-class and mid-sized companies in all industries are increasingly trying to deliver more targeted, consistent marketing across all channels to motivate a variety of customer actions. Consequently, chief marketing officers (CMOs) are increasingly responsible for analyzing and predicting customer behavior, stimulating customer interactions and commerce, and developing a comprehensive enterprise marketing platform.

"IBM and Coremetrics can help businesses rapidly gain intelligence into social networks and online media sources through a software as a service (SaaS) delivery model and incorporate this insight into their business processes to create smarter, more effective marketing campaigns," said Joe Davis, CEO, Coremetrics. "Together, we can develop powerful new business analytics solutions, delivering a single source of information about every aspect of your online business -- every customer, transaction, product, channel and supplier -- to measure the effectiveness of marketing campaigns and drive measurable business results. Further, we deliver on-the-go access to real-time analytics and performance data on all major smart mobile devices, including iPhone, iPad, BlackBerry and Android."

Since 2006, IBM and Coremetrics have partnered to deliver a leading cross-channel business analytics solution specifically for use with IBM WebSphere Commerce software. Coremetrics for IBM WebSphere Commerce was designed to provide business managers with a clear view of their web sites, and to automatically create targeted marketing campaigns based on visitor behavior directly within the WebSphere Commerce solution.

Monday's announcement builds on this shared history and positions IBM to expand its analytics strategy, which includes a range of offerings available throughout IBM's Software Group as well as the IBM Business Analytics and Optimization Consulting organization -- a team of 5,000 consultants and a network of analytics solution centers, backed by an overall investment of more than $11 billion in acquisitions in the last five years.

The acquisition builds on a successful collaboration between Coremetrics and IBM around WebSphere Portal products. Coremetrics will deliver integrated analytics within WebSphere Portal while also incorporating offline information. This will enable clients to take advantage of Coremetrics' complete suite of analytics and marketing applications and services.

This acquisition also expands IBM's portfolio of cloud computing services that offer a wide range of security-rich, cost-efficient technology resources over the Web, which can be integrated with clients' on-premise systems.

Consistent with IBM's software strategy, IBM will continue to support and enhance Coremetrics' technologies and clients while allowing them to take advantage of the broader IBM portfolio. Coremetrics' approximately 230 employees will join the IBM Software Group which has acquired more than 55 companies since 2003.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

IoT & Smart Cities Stories
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...