I would like to thank Bob Catlin, CEO and founder of Signature Mortgage, for doing a stellar job today at sharing his David and Goliath success story in the mortgage industry during his one-hour presentation at Lotusphere 2011. Bob discussed how e-SignLive and LotusLive have enabled his small regional operations to go head-to-head with large Internet players, and deliver superior performance and customer service. Indeed, the Signature Mortgage story was so compelling, that Bob was invited to also share the stage with two of IBM’s corporate clients during Sean Poulley’s strategy session in the morning, as well as participate in an analyst panel discussion on cloud computing later in the day. The reasons for the interest in Signature Mortgage’s story are easy to understand because of the compelling ROI that Bob was able to achieve in just three months since using the combined Silanis and IBM services. This includes:

• Enabling customers to complete mortgage applications within 24 hours vs. 7 to 10 days.
• Getting customers to the closing table in less than 30 days vs. the industry average 45 to 60 days.
• Locking interest rates quickly so that customers get the lowest possible rate and Signature Mortgage makes more profit per loan.
• Increasing loan volumes by 34% and decreasing processing costs by over 85%.

Bob also made a point to say that the ROI that his organization is now enjoying would not have been possible if it were not for all of the intangible benefits that were delivered to Signature Mortgage’s staff and customers. Bob explained how loan officers now speak to customers with more confidence and impact because they know that they can deliver superior performance and honor their rate quotes. What’s more, customers love the e-signing technology because it’s faster and more convenient to complete a mortgage application over the web than having to go into Signature Mortgage’s office to sign documents. In fact, 95% of Signature Mortgage’s customers are now opting to complete their mortgage application electronically versus the old-fashioned, pen and paper method. You can’t argue with those kinds of numbers. So thank you once again, Bob, for sharing your story with us at Lotusphere. It was a truly enlightening experience for all of us, both as business professionals and home owners!

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