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iSIGN Media and DAT Media Announce the Successful Conclusion to the Previously Announced Licensing LOI for Australia and Surrounding Markets

TORONTO, ONTARIO -- (Marketwire) -- 05/31/12 -- iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America and DAT Media ("DAT"), a privately owned and operated full service supplier of digital media products and services located in Varsity Lakes, Queensland, Australia, are pleased to announce the completion of the testing of iSIGN's Interactive Marketing Solutions ("IMS") 3.1 software and related Smart Antenna ("SA").

Under the terms of the LOI, DAT has agreed to an upfront payment of $250,000 US, in exchange for 230 licenses for iSIGN's Smart Antenna ("SA") and related Interactive Marketing Solutions ("IMS") 3.1 software, for a period of three years. In addition, DAT will receive exclusive rights to the territories of Australia, New Zealand and Indonesia. iSIGN will receive $1,095 in licensing fees per unit per year.

"We are pleased to announce that DAT has completed their testing of our system and SA and have agreed to move forward," said Alex Romanov, iSIGN's Chief Executive Officer. "We have received their initial deposit installment and expect to ship their preliminary quantity of Smart Antennas within the next week."

"We initially met with the DAT Media people at the DSE trade show this past March," said Alex Romanov, iSIGN's Chief Executive Officer. "DAT has a very good reputation in Australia and a strong client base. We feel that our software will be an excellent fit with their products and clientele."

"We are pleased that DAT has decided to move forward with us," added Mr. Romanov. "It is further validation that others view our solution and SA in the same fashion as we do - that our solution has tremendous value."

"We are looking forward to receiving our initial shipment of the SA," said Mr. Andrew Mr. Becker, Managing Director of DAT Media. "We can see a great future for the IMS system and the SA in our markets."

About iSIGN Media

iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V). Additional information can be found at www.isignmedia.com.

About DAT Media

Established in 2003 and located in Queensland Australia, DAT Media is a privately owned and operated full service supplier of digital marketing solutions. As one of Australia's leading national providers for in store/on premise digital marketing communication and customer engagement solutions, DAT's products & services include: digital signage, in-store radio, kiosks, touchscreen technology, customer queuing systems, interactive gesture control systems, SAAS based CMS (content management systems), media sales, social media integration and creative content production. DAT's clients include Australian government owned retail operations in addition to some of the largest retailers, hospitality and licensed premise operators in Australia. Additional information can be found at www.datmedia.com.au.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.

Contacts:
DAT Media
Andrew Becker
Managing Director
07 5575 7798
andrew@datmedia.com.au

ThinkInk Communications LLP
Vanessa Harwell
305 749 5342, extension 232
vanessa@thinkinkpr.com

SSPR
Belinda Rooney
609 750 9110
brooney@sspr.com

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