Research and Markets (http://www.researchandmarkets.com/research/m6n9nf/mobile_apis_a_tac) has announced the addition of the "Mobile APIs: A Tactical Analysis of Current and Future Developer Demand" report to their offering.

With the emergence of HTML5, cross platform mobile development tools and cloud computing, the mobile application market is shifting. Mobile developers are consolidating on Android and Apple and the flexibility of the mobile web is helping to elevate it to the third most popular platform. New data services are also coming to market that developers want to incorporate into their apps. APIs or Application Programming Interfaces are key enablers of this shift toward more flexible and distributed mobile computing architecture. Through their ability to make resources on the mobile device in the network and the web, available to developers, APIs can provide the mechanisms for developers to bring together programming components in new and innovative ways. This shift is also providing opportunities for middleware vendors who provide value through managing the increasing complexity of the mobile APIs ecosystem. Service and data providers are also benefiting from this trend as new opportunities emerge to extend their offerings across the mobile ecosystem. In essence, by exposing APIs to mobile developers, service providers are leveraging the growing mobile developer community as a distribution channel for their offerings.

Vendors throughout the ecosystem are working on strategies to capitalize on the growing API economy and attract mobile developers. Enabling developers to profitably create innovative applications will be a key success factor for mobile development platforms and content providers. Understanding developers demand for specific APIs and technologies will be vital in prioritizing investments to support of various services and features. Developers interest level in particular APIs will also be important in creating marketing messages to attract new developers.

PUBLICATION OVERVIEW

This data heavy report analyzes current and future demand for 58 mobile APIs. Coverage also includes usage of 14 protocols and 14 data formats in creating mobile APIs. Based on a survey of 417 developers, the report measures the number of APIs developers are currently using and which ones they are interested in using in the next 12 months. Demand is also segmented by region, business model, company revenues, developer experience, mobile platform, and cross platform develoment tools.

Key Topics Covered:

- The Emerging API Mobile Economy

- Benefits of Mobile APIs & Market Drivers

- Challenges With Using Mobile Apps

- Emerging API Ecosystem

- API Demand

- Segmenting Mobile API Demand

- Cross-Platform / Hybrid Platform Device and Native System Support

- Business Models

- Technology

- Conclusions & Recommendations

- Methodology

Companies Mentioned:

- Adobe

- Amazon

- Ansca Mobile

- AppMobi

- Appcelerator

- Apple

- Face.com

- Facebook

- Flicker

- Google

- IBM

- Kooba

- Marvell

- Microsoft

- Moodstocks

- Moonshadow Mobile

- Motorola

- Nokia

- Orange

- Ponger

- Programmable Web

- Qualcomm

- RunRev

- Samsung

- Sencha

- Telnor

- Tring Me

- Unity

For more information, including full table of contents, please visit http://www.researchandmarkets.com/research/m6n9nf/mobile_apis_a_tac