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Home Care Director Builds Business with Optimism and Care

Home care franchise owners at ComForcare come from very diverse professional backgrounds, but have the same goal in mind – providing exceptional home care services for their community.  One franchise owner in California takes a proactive approach to business and it has served him well as he opened ComForcare Home Care in Redwood City.

Rick Bowman spent much of his career at multiple high-tech companies like IBM and Apple, but the customer service manager found himself without a job following a downsizing at Sun Microsystems.

Reinventing a Career

“I’ve always wanted to own my own business,” said Bowman, current director of operations at the ComForcare Redwood City office, whose territory spans from Belmont to Palo Alto and down the coast to San Gregorio. “A crisis is a shame to waste. This is a fine time to reinvent yourself.”

It was his positive attitude that led Bowman to consider entrepreneurial opportunities rather than battling within the technology industry again.  He recognized his situation as a fortunate chance to make a career change. “I’ve always been customer-service oriented. Every job I’ve had is the job I wanted,” said Bowman, recalling his early career. “My big dream was getting into the tech industry, but after seven to eight years, it becomes heartless.”

Leading with Optimism

Bowman found that his optimism was a great asset in the home care industry.  With his rich experience in the customer service industry to pull from, Bowman is able to provide exceptional care for each of his home care clients.  He and his staff are dedicated to providing a healthier, more dignified and independent lifestyle for each of their home care clients.  In return, his clients are eager to share how pleased they are with their caregivers.

“I can’t say enough good things about it,” said Jeanne Steenberg, a 90-year-old woman who has been with ComForcare for around eight weeks. “It gives me comfort that’s for sure.”

Bowman works to support many seniors’ dreams of staying in their own home as long as possible.  Home care services are often a preferred alternative for seniors who may have to move to a nursing or retirement home because it is both affordable and convenient.  Clients can continue to enjoy their independence, lifestyle, and privacy while remaining near family and friends.


Home Care Services

At ComForcare in Redwood City, Bowman currently manages 20 caregivers who provide non-medical home care that includes personal hygiene, light housekeeping, transportation assistance, and companionship.  Part and full-time services are available for those families who need a brief respite or individuals require around-the-clock assistance.

As the home care industry grows, Bowman shows no signs of slowing down.

“I’ve got a place sitting on a golf course in Florida and it’s tempting, but I’m not ready for that,” said Bowman. “I would probably get bored in a few years. I love the people, and that’s the reason I’m doing this. You do things for the right reasons and it will all come around.”

About ComForcare Home Care Franchises

ComForcare began in Bloomfield Hills, Michigan, in 1996 as a company dedicated to establishing a new standard in the quality of non-medical home care. After perfecting the winning formula, ComForcare began franchising. They are one of the fastest growing franchises in the country with more than 135 franchise owners who operate 150 territories throughout the United States and in Canada and the U.K.

Each independently owned and operated ComForcare office offers elderly care services including personal care, homemaking, transportation, companionship and family respite services to improve the quality of life and level of independence for every individual and family receiving our services.


ComForcare Home Care

2510 Telegraph Road, Suite 100

Bloomfield Hills, MI 48302



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More Stories By Melih Oztalay

I have over 20 years of experience in developing successful, efficient and strategic web marketing and advertising solutions for businesses. Working through an entrepreneurial framework, I have focused on business development, sales, execution, and management. Combining solid knowledge of marketing and advertising with information technology, I have been successful in being able to apply digital technologies to the needs of businesses. As an early adopter of new ideas and technology, my clients are able to benefit from imaginative and effective programs that keep them ahead of their competition.

The Company

Smartfinds is a digital marketing agency working with national and global corporate clients including domestic and off-shore franchise operations with their online marketing efforts. We offer a number of core competencies including web marketing research, analysis, strategies, and tactics; website development and SEO; organic search engine marketing with content marketing and social media marketing; Google AdWords advertising including pay-per-click; Google Analytics and Google Webmaster Tools interpretation; Local Store Marketing including customer ratings and reviews management; and more.

Our entrepreneurial business approach employs open-mind creativity and early-adopter assertiveness along with in-depth planning for business growth. Our goal is to be a strategic partner with our clients focused on increasing traffic to the website, business growth, generate leads, increase sales and revenues.

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