Research and Markets (http://www.researchandmarkets.com/research/fqpmpb/global_sales_and) has announced the addition of the "Global Sales and Marketing Analytics Market 2011-2015" report to their offering.

One of the key factors contributing to this market growth is the increasing number of social media platforms. The Global Sales and Analytics market has also been witnessing increasing demand for real-time analytics. However, lack of awareness could pose a challenge to the growth of this market.

Key vendors dominating this market space include IBM Corp., Oracle Corp., WebTrends Corp. and SAS Institute Inc.

Other vendors mentioned in the report: Apteco Ltd., Cloud9 Inc., Aprimo Inc., eSales Track, Adobe Omniture Inc., and Eloqua Inc.

Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: "In order to remain competitive in the current business environment, enterprises need to develop stronger customer relationships. Therefore, the vendors in the Global Sales and Marketing Analytics market are developing systems that can interact with customers. These vendors are providing marketing analytics applications in various handheld and mobile devices. The sales and marketing teams are provided with these handheld devices, through which they can transfer any information related to customer purchases to the sales and marketing software located far from them. Such devices can also predict the future purchases of customers by using the monetary value of their current purchase history. Furthermore, the sales team uses mobile devices in order to analyze the sales opportunities among customers, and this is then utilized for lead management."

According to the report, one of the major drivers is the increasing number of social media platforms. With a large number of consumers on social media platforms, enterprises need marketing analytics solutions to automatically track the performance of the marketing activities on these platforms. This helps enterprises in automatically managing a large amount of data at a time.

Further, the report discusses that the lack of awareness of the benefits of analytics on sales and marketing operations is negatively affecting the market share of analytics vendors, and this is one of the major challenges confronting the market.

For more information visit http://www.researchandmarkets.com/research/fqpmpb/global_sales_and