|By Marketwired .||
|November 6, 2012 10:43 AM EST||
CHICAGO, IL -- (Marketwire) -- 11/06/12 -- The Word of Mouth Marketing Association (WOMMA), the official trade association of the word of mouth marketing and social media marketing industries, is pleased to announce that Rick Murray (President, Chicago for Edelman), Gemma Craven (Executive Vice President, NY Group Director for Social@Ogilvy), Chetan Bhargava (Senior Manager, E-Commerce & Consumer Direct for The J. M. Smucker Company), Peter Storck (SVP Research & Analytics for House Party, Inc), and Deborah Holland (Executive Vice President for Publishers Clearing House) have been elected to join WOMMA's 2013 Board of Directors.
"We are delighted to welcome our five newest members to the 2013 WOMMA Board of Directors," said Suzanne Fanning, President, WOMMA. "They are proven leaders who care deeply about the word of mouth marketing industry and are committed to helping maintain and develop appropriate ethical standards. I am confident they will be strong additions to our distinguished WOMMA Board."
The five newly elected board members are:
- Rick Murray of Chicago; President, Chicago for Edelman
Rick's principal areas of expertise include business and marketing strategy; brand positioning, social business strategy and influencer engagement. Today, he provides strategic and creative counsel to many of Edelman's clients including RIM, Kraft Foods, Best Buy, SC Johnson and PepsiCo.
In June 2010 Rick was appointed President of the firm's Chicago office. Rick is a frequent speaker and media spokesman on social media, social networks, word of mouth marketing and the future of communications. He's an active member of the Board of the Chicagoland Chamber of Commerce; a Trustee to the Chicago Architectural Foundation; and serves in an advisory capacity to Syncapse, GenConnect and Auburn University.
- Gemma Craven of New York; Executive Vice President, NY Group Director for Social@Ogilvy
Gemma leads the Social@Ogilvy team in New York focused on leading a team that develops and executes on scalable social media and word-of-mouth strategies for clients from British Airways to IBM, IKEA, DuPont and American Express.
She provides senior client counsel to Social@Ogilvy clients focusing on thought leadership, strategic direction and ensuring creativity and effectiveness across all work. She is particularly passionate about the intersection of social and business, and how today's enterprises are embracing the new connected status quo throughout their business transformation.
- Chetan Bhargava of Akron, Ohio; Senior Manager, E-Commerce & Consumer Direct for The J. M. Smucker Company
Chetan has over eighteen years of progressive experience which spans across digital marketing, social media, e-commerce, international and general business management.
Chetan leads the digital marketing, social media and e-commerce activities at The J. M. Smucker Company. He has been responsible for the strategy, planning and execution of digital marketing for brands such as Smucker's, Folgers, Jif, Crisco, Pillsbury, Hungry Jack, Eagle Brand, Millstone and Café Bustelo... to name just a few. He has managed the e-commerce business including company-owned online stores as well as opportunities with pure-play e-tailers and traditional brick-and-mortar retailers.
- Peter Storck of New York; SVP Research & Analytics for House Party, Inc
Peter oversees strategic research for House Party, a social marketing company that drives consumer recommendations, online and off, to build brand and increase sales for the world's top brands. Peter's focus at House Party is analyzing the effectiveness of House Party programs and helping marketers see how to use them to strengthen the marketing mix.
- Deborah Holland of New York; Executive Vice President for Publishers Clearing House
As Executive Vice President of Publishers Clearing House, Deborah is responsible for planning, direction, execution and coordination of company communications, creative, public relations and consumer affairs across all channels, including social media.
Her career with Publishers Clearing House has spanned over thirty years of experience in virtually every aspect of direct marketing and she has been featured as a company spokesperson at industry functions, media interviews (including on-camera appearances) and high-level governmental and legal negotiations, as well as in promotional communications and interactive social media.
Directors serve a term of three (3) years, and to maintain continuity on the Board, the terms of Directors are staggered to assure that no more than one-third of the Directors will complete their terms in any one year.
The 2013 WOMMA Board of Directors includes the following members:
- Virginia Miracle, WOMMA Chairman and EVP of Services, Spredfast
- David Witt, WOMMA Past-Chairman and Director, Global Digital Marketing and Brand PR, The Hershey Company
- Rod Brooks, Vice President & CMO, PEMCO Mutual Insurance Company
- Adam Lavelle, Chief Strategy Officer, iCrossing
- Brad Fay, Author & Word of Mouth Marketing Expert
- Christine Cea, Brand PR Director, Unilever, U.S.
- Mark Bisard, Vice President & Senior Counsel, American Express
- Rob Key, CEO, Converseon
- Tanuja Singeetham, Digital and Social Media Marketing Manager, Nestlé USA
- Ekaterina Walter, Social Media Strategist, Intel Corporation
- Ted Wright, Founder, Managing Partner, Fizz
- Rick Murray, President, Chicago for Edelman
- Gemma Craven, Executive Vice President, NY Group Director for Social@Ogilvy
- Chetan Bhargava, Senior Manager, E-Commerce & Consumer Direct for The J. M. Smucker Company
- Peter Storck, SVP Research & Analytics for House Party, Inc
- Deborah Holland, Executive Vice President for Publishers Clearing House
The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its offline education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA's membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.
Word of Mouth Marketing Association
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 10, 2016 07:45 AM EST Reads: 432
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Feb. 10, 2016 07:00 AM EST
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 10, 2016 12:45 AM EST Reads: 195
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 10, 2016 12:00 AM EST Reads: 202
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 9, 2016 10:15 PM EST Reads: 238
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 9, 2016 05:00 PM EST Reads: 169
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 9, 2016 04:00 PM EST Reads: 607
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 9, 2016 03:15 PM EST
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 9, 2016 03:00 PM EST Reads: 178
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Feb. 9, 2016 02:45 PM EST
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 9, 2016 02:45 PM EST Reads: 208
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 9, 2016 02:15 PM EST Reads: 403
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 9, 2016 01:15 PM EST Reads: 382
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 9, 2016 11:30 AM EST Reads: 414
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 9, 2016 08:00 AM EST Reads: 378
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 9, 2016 07:45 AM EST
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 757
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Feb. 5, 2016 09:00 PM EST Reads: 816
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Feb. 2, 2016 04:30 AM EST Reads: 885
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
Feb. 1, 2016 05:00 AM EST Reads: 975