Welcome!

IBM Cloud Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, John Esposito

News Feed Item

Word of Mouth Marketing Association (WOMMA) Announces 2013 Board of Directors

Leaders From Edelman, Smuckers, Social@Ogilvy, House Party, Inc, and Publishers Clearing House to Join Distinguished Board

CHICAGO, IL -- (Marketwire) -- 11/06/12 -- The Word of Mouth Marketing Association (WOMMA), the official trade association of the word of mouth marketing and social media marketing industries, is pleased to announce that Rick Murray (President, Chicago for Edelman), Gemma Craven (Executive Vice President, NY Group Director for Social@Ogilvy), Chetan Bhargava (Senior Manager, E-Commerce & Consumer Direct for The J. M. Smucker Company), Peter Storck (SVP Research & Analytics for House Party, Inc), and Deborah Holland (Executive Vice President for Publishers Clearing House) have been elected to join WOMMA's 2013 Board of Directors.

"We are delighted to welcome our five newest members to the 2013 WOMMA Board of Directors," said Suzanne Fanning, President, WOMMA. "They are proven leaders who care deeply about the word of mouth marketing industry and are committed to helping maintain and develop appropriate ethical standards. I am confident they will be strong additions to our distinguished WOMMA Board."

The five newly elected board members are:

  • Rick Murray of Chicago; President, Chicago for Edelman

    Rick's principal areas of expertise include business and marketing strategy; brand positioning, social business strategy and influencer engagement. Today, he provides strategic and creative counsel to many of Edelman's clients including RIM, Kraft Foods, Best Buy, SC Johnson and PepsiCo.

    In June 2010 Rick was appointed President of the firm's Chicago office. Rick is a frequent speaker and media spokesman on social media, social networks, word of mouth marketing and the future of communications. He's an active member of the Board of the Chicagoland Chamber of Commerce; a Trustee to the Chicago Architectural Foundation; and serves in an advisory capacity to Syncapse, GenConnect and Auburn University.

  • Gemma Craven of New York; Executive Vice President, NY Group Director for Social@Ogilvy

    Gemma leads the Social@Ogilvy team in New York focused on leading a team that develops and executes on scalable social media and word-of-mouth strategies for clients from British Airways to IBM, IKEA, DuPont and American Express.

    She provides senior client counsel to Social@Ogilvy clients focusing on thought leadership, strategic direction and ensuring creativity and effectiveness across all work. She is particularly passionate about the intersection of social and business, and how today's enterprises are embracing the new connected status quo throughout their business transformation.

  • Chetan Bhargava of Akron, Ohio; Senior Manager, E-Commerce & Consumer Direct for The J. M. Smucker Company

    Chetan has over eighteen years of progressive experience which spans across digital marketing, social media, e-commerce, international and general business management.

    Chetan leads the digital marketing, social media and e-commerce activities at The J. M. Smucker Company. He has been responsible for the strategy, planning and execution of digital marketing for brands such as Smucker's, Folgers, Jif, Crisco, Pillsbury, Hungry Jack, Eagle Brand, Millstone and Café Bustelo... to name just a few. He has managed the e-commerce business including company-owned online stores as well as opportunities with pure-play e-tailers and traditional brick-and-mortar retailers.

  • Peter Storck of New York; SVP Research & Analytics for House Party, Inc

    Peter oversees strategic research for House Party, a social marketing company that drives consumer recommendations, online and off, to build brand and increase sales for the world's top brands. Peter's focus at House Party is analyzing the effectiveness of House Party programs and helping marketers see how to use them to strengthen the marketing mix.

  • Deborah Holland of New York; Executive Vice President for Publishers Clearing House

    As Executive Vice President of Publishers Clearing House, Deborah is responsible for planning, direction, execution and coordination of company communications, creative, public relations and consumer affairs across all channels, including social media.

    Her career with Publishers Clearing House has spanned over thirty years of experience in virtually every aspect of direct marketing and she has been featured as a company spokesperson at industry functions, media interviews (including on-camera appearances) and high-level governmental and legal negotiations, as well as in promotional communications and interactive social media.

Directors serve a term of three (3) years, and to maintain continuity on the Board, the terms of Directors are staggered to assure that no more than one-third of the Directors will complete their terms in any one year.

The 2013 WOMMA Board of Directors includes the following members:

  • Virginia Miracle, WOMMA Chairman and EVP of Services, Spredfast
  • David Witt, WOMMA Past-Chairman and Director, Global Digital Marketing and Brand PR, The Hershey Company
  • Rod Brooks, Vice President & CMO, PEMCO Mutual Insurance Company
  • Adam Lavelle, Chief Strategy Officer, iCrossing
  • Brad Fay, Author & Word of Mouth Marketing Expert
  • Christine Cea, Brand PR Director, Unilever, U.S.
  • Mark Bisard, Vice President & Senior Counsel, American Express
  • Rob Key, CEO, Converseon
  • Tanuja Singeetham, Digital and Social Media Marketing Manager, Nestlé USA
  • Ekaterina Walter, Social Media Strategist, Intel Corporation
  • Ted Wright, Founder, Managing Partner, Fizz
  • Rick Murray, President, Chicago for Edelman
  • Gemma Craven, Executive Vice President, NY Group Director for Social@Ogilvy
  • Chetan Bhargava, Senior Manager, E-Commerce & Consumer Direct for The J. M. Smucker Company
  • Peter Storck, SVP Research & Analytics for House Party, Inc
  • Deborah Holland, Executive Vice President for Publishers Clearing House

About WOMMA

The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its offline education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA's membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

Add to Digg Bookmark with del.icio.us Add to Newsvine

PR Contact:
Todd Schorle
Word of Mouth Marketing Association
todd@WOMMA.org
312-853-4400

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...