Welcome!

IBM Cloud Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Stefan Bernbo

News Feed Item

Platfora Announces $20M Investment to Fuel Company Growth

Battery Ventures Leads Round in Breakthrough In-Memory Business Intelligence Platform for Hadoop

SAN MATEO, CA -- (Marketwire) -- 11/13/12 -- Platfora (www.platfora.com), the first in-memory business intelligence (BI) platform for Hadoop and Big Data, closed a $20M Series B round of funding led by Battery Ventures with participation from existing investors Andreessen Horowitz and Sutter Hill Ventures. In-Q-Tel is also an investor in Platfora. Roger Lee, general partner at Battery Ventures, joins the Platfora Board of Directors. Platfora will use the investment to respond to strong interest in its product -- by expanding sales and marketing organizations in the US and globally, and continuing to build out its highly regarded product engineering and design team in San Mateo, CA.

Platfora is a fundamentally different kind of BI platform. It transforms raw data in Hadoop into scale-out, in-memory BI without the need for a traditional data warehouse. Business users are presented with powerful and easy-to-use web-based interface for exploring and analyzing big data. This is the first product of its kind to use HTML5 canvas technology, enabling collaborative data analysis across any device or platform.

"We couldn't be happier with the way the market has reacted to Platfora -- we've seen a burning interest in letting non-technical users harness the data in Hadoop for visual insight," said Ben Werther, CEO and founder, Platfora. "In order to address the interest in Platfora, we need to accelerate our go-to-market strategy and quickly grow our team. We're so honored to have the investors we do and we are focused on getting Platfora to wide availability in Q1 2013."

Platfora works by intelligently distilling data from Hadoop into a high performance data processing engine, making access to the data extremely fast. Platfora leverages the power of Hadoop to perform the heavy lifting, processing massive data sets into highly efficient, scale-out in-memory 'lenses,' which can seamlessly span dozens or hundreds of servers to utilize their collective memory and processing.

Platfora's biggest innovation lies in how the layers work together seamlessly. It automatically and immediately refines the in-memory data based on the questions being asked by end users, instead of requiring 6-12 month IT cycles and manual engineering as is the case today.

"We believe that Platfora represents the future of business analytics. With the emergence of Hadoop, legacy ETL, data warehouses, and BI solutions no longer make sense," said Mike Dauber, principal at Battery Ventures. "The early demand for Platfora speaks to the company's vision and understanding of how businesses need and want to access and analyze data. Ben and the rest of the Platfora team are building the next powerhouse data company and we are thrilled to be a part of it."

Platfora is hiring.

About Platfora, Inc.
Platfora changes the way businesses use data. Headquartered in San Mateo, CA, we put the power of big data in the hands of people who need it most, the end users. Platfora makes Hadoop amazing. Platfora is funded by Andreessen Horowitz, Battery Ventures, Sutter Hill Ventures, and In-Q-Tel. For more details, visit www.platfora.com and follow us @platfora.

About Andreessen Horowitz
Andreessen Horowitz is a Silicon Valley venture capital firm that provides seed, venture and growth-stage funding to the best new technology companies. Founded by Marc Andreessen and Ben Horowitz, Andreessen Horowitz specializes in helping entrepreneurs become successful CEOs and build important and enduring companies. Its investing partners are Marc Andreessen, Ben Horowitz, John O'Farrell, Scott Weiss, Jeff Jordan and Peter Levine, all widely recognized experts in the creation, scaling and operation of high growth technology companies. The firm has $2.7 billion under management. The firm's investments include Airbnb, Apptio, Box, Fab, Facebook, Foursquare, Github, Jawbone, Jumio, Lookout, Lytro, Pinterest, Twitter, and Udacity. The firm was established in June 2009 and is located in Menlo Park, California. www.a16z.com

About Battery Ventures
Since 1983, Battery has been investing in technology and innovation worldwide. The firm partners with entrepreneurs and management teams across technology sectors, geographies and stages of a company's life, from seed, start-up and expansion financing, to growth equity and buyouts. Battery has supported many breakthrough companies around the world, including seven companies who have IPO'd in the past fourteen months. Past portfolio companies include: Akamai Technologies (IPO), Angie's List (IPO), Anobit (acquired by Apple), Groupon (IPO), ITA Software (acquired by Google), Kashya (acquired by EMC), Netezza (acquired by IBM), VSS Monitoring (acquired by Danaher), and XtremIO (acquired by EMC). Its current portfolio includes emerging and more established firms such as Bazaarvoice (IPO), Calxeda, Continuuity, Cumulus Networks, Delphix, ExactTarget (IPO), Guidewire (IPO), Kontangent, Marketo, Nutanix, Opscode, and Zerto. Battery has offices in Boston, Silicon Valley and Israel. It has raised nearly $4B since inception, and is currently investing a $750M fund. For more information, visit www.battery.com. Follow us @batteryventures.

About Sutter Hill Ventures
Sutter Hill Ventures has financed technology-based start-ups and assisted entrepreneurs in building market-leading companies since 1962. Through decades of experience, the firm has developed strong industry networks, considerable operating and venture capital experience, and an understanding of the challenges that early-stage and high-growth companies face. The firm offers expertise in developing business strategy and partnerships, building management teams, and financing companies in both public and private markets.

Previous Sutter Hill Ventures portfolio companies include NVIDIA, NetApp, Data Domain, Alteon Networks, Youku, and others. Current companies in the SHV portfolio include Pure Storage, Sumo Logic, Platfora, Glassdoor, Ruckus Wireless, and others.

Contact:
Rachel Petersen
Nectar PR for Platfora
415-637-0576
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...