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Telefonica and Streetline to Offer M2M Smart Parking Solution

Telematics-enabled smart parking services take aim at reducing congestion, enhancing revenue, and making parking easier for motorists

BARCELONA, Spain, Nov. 13, 2012 /PRNewswire/ -- Telefonica and Streetline, Inc. have reached an agreement to jointly market telematics-enabled smart parking services that allow cities to optimize parking management, while delivering higher quality of life to their citizens by reducing car traffic.

The partnership was announced today in a press release by Telefonica (http://tinyurl.com/btohmnf) at the Smart City Expo World Congress held this week in Barcelona, Spain (http://www.smartcityexpo.com/en)

The agreement which gives Telefonica's professional teams access to Streetline's market-leading telematics products and services, helps the company advance towards its goal of boosting revenue generation beyond connectivity. These M2M (machine to machine) products add incremental layers of value to customers in efficiency and sustainability, as they seek to gain competitive advantage.

According to the terms of the agreement, the two companies will jointly market and sell products designed to target the growing Smart Parking market, where cities could benefit from increasing parking revenues, occupancy and enforcement efficiency. This product suite enables cities to launch their smart city initiatives thanks to a use case with a clear impact on city operations and, at the same time on citizen behavior. Initial focus will be on Europe and Latin America.

Streetline will provide Smart Parking services, applications, and technical support, while Telefonica will contribute with its m2m platforms, financial services, commercial network, including pre- and post-sales support, and customer care. Everything will be deployed over the best in class global networks of Telefonica.

The joint product suite will also include applications that allow citizens to find empty parking slots thanks to sensors deployed on street, software to municipalities to manage parking facilities, mobile applications to guide enforcement, and off-street parking management tools. The solution will be part of the Telefonica Smart City platform strategy and integrated with other initiatives such as mobile payments.

"This innovative partnership with Telefonica represents the next step in the evolution of the global Smart Parking market," said Zia Yusuf, president and CEO of Streetline. "The demand for Smart Parking solutions around the globe only continues to grow. Together, we will leverage Streetline's market-leading products and Telefonica's strong commercial capabilities to deliver valuable solutions for municipalities, universities, and private operators alike."

Since its founding, Streetline has become the recognized industry leader in real-time vehicle detection, and has set the standard of best practice for sensor-based parking management applications. The company's solutions can help Cities to alleviate parking congestion to improve quality of life for citizens, parking turnover for merchants, provide more revenue for the city, reduce air pollution, and provide optimal parking pricing and policy information.

Streetline sensors have recorded over 40 million parking sessions. Information gained from sensors has helped cities to set new parking prices to match demand patterns, and has helped city managers communicate the value of these changes to city management, merchant associations, and the public. The company's innovative applications have provided a dramatic return on investment through improved enforcement productivity, motorist compliance and meter management.

About Streetline, Inc.

Streetline's mission is to make smart cities a reality through the use of sensor-enabled mobile and web applications. As the leading global provider of smart parking solutions for cities, airports, universities, private garages, and consumers, Streetline's pioneering technology connects citizens with critical information to improve the way they live and work, while making cities more efficient and lessening their environmental impact.

Streetline is a privately-held company headquartered in Foster City, Calif. with smart parking deployments in Braunschweig, Germany and across the U.S. including California, Delaware, Florida, Indiana, Maryland, Michigan, Nevada, New Jersey, New York, North Carolina, Oregon, Virginia and Washington, DC. The company was named one of Fast Company's 10 Most Innovative Companies in Transportation, as well as IBM Global Entrepreneur of the Year. In October 2012, Streetline was named a finalist for the prestigious 2012 World Technology Awards.

SOURCE Streetline, Inc.

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