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Advertising Legends Steve Hayden, Martin Puris, Jim Riswold & John Webster to Be Inducted in The One Club Creative Hall of Fame

Richard Wilde, Chair, BFA Advertising and Graphic Design Department, School of Visual Arts Also to Be Honored

NEW YORK, NY -- (Marketwire) -- 11/14/12 -- Adding four names to its notable list of legends in advertising and design, The One Club for Art & Copy will induct Steve Hayden, Martin Puris, Jim Riswold and John Webster into the Creative Hall of Fame at a black-tie event on January 22, 2013 in New York City.

"Induction to The One Club Creative Hall of Fame is the rarest of honors, a lifetime achievement, one bestowed upon individuals whose contributions to our industry have had the power to lift brands and change the culture," says Mary Warlick, CEO at The One Club.

Steve Hayden made advertising history at Chiat/Day Los Angeles, together with Lee Clow as co-creators of the memorable "1984" commercial for Apple Computer. As Chairman of BBDO West, he continued a decade of award-winning work for Apple Computer. Steve joined Ogilvy New York in 1994 to head the IBM account. Under his leadership the agency changed the perception of IBM and gave voice to the company as a leader in technology. He led the team that launched the important e-business campaign, among others. As an early advocate of integrated communications, Steve transformed Ogilvy's brand-focused approach to a much broader 360 Degree Brand Stewardship. He has contributed to award-winning campaigns at Ogilvy for American Express, Kodak, Motorola and Dove, including the groundbreaking "Real Women Campaign."

Martin Puris founded his agency Ammirati & Puris together with Ralph Ammirati in 1973. The two had worked together on award-winning work for Fiat at Carl Ally, Inc. His classic line for BMW, "The Ultimate Driving Machine" still defines the luxury car today, over thirty years later. Puris wrote "The Antidote for Civilization" for Club Med, a campaign that changed the look and feel of the whole travel category. His campaign for UPS, "We Run the Tightest Ship in the Shipping Business," reinforced the brand's commitment to efficiency. Martin Puris also maintained the integrity of well-crafted, intelligent advertising for such clients as RCA, Schweppes, Nikon, Compaq, Burger King, Sony, Aetna, Reebok and many others. At the time, they ran the most stylish agency in the advertising business.

Jim Riswold spent his professional career at Wieden+Kennedy creating memorable and effective campaigns foremost for Nike. His commercials "Bo Knows"; "Hello World" featuring Tiger Woods; and the work that paired Michael Jordan and Spike Lee as Mars Blackmon defined a new era in advertising and entertainment, as well as selling shoes. After leaving the agency Jim worked as a full-time artist, creating a series of whimsical prints featuring historically taboo figures such as Mao, Mussolini and Hitler. Jim returned to work at Wieden+Kennedy where he heads the agency's experiential ad school W+K 12.

John Webster (1934-2006) will be honored posthumously for his brilliant career as a writer and director of British television commercials. Although his name was never on the door Webster was one of the founders of Boase Massimi Pollitt (BMP) and his iconic work for Cadbury's Smash Martians, Jack Dee for John Smith's Bitter, and the Guardian's, "Points of View" among others defined the agency's creative output. John Webster's work in television is part of the reason British advertising is held in such high regard worldwide, and he has been an inspiration for two generations of creative talent.

The One Club also will induct Richard Wilde, Chair, BFA Advertising and Graphic Design Department, School of Visual Arts, into the Educator's Hall of Fame. Having built the dynamic department and expanded the field of visual communications during his 40-plus year tenure at the college, today he is considered to be one of the grand masters in design education. Wilde joins Robert Lawton in the Educators Hall of Fame as its second inductee.

For more information on The One Club Creative Hall of Fame, visit:

About The One Club

The One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. Its OneScreen Short Film & Video Festival returned from a four-year hiatus in 2012.

In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.

Art & Copy, a documentary film produced by The One Club, won an Emmy Award after appearing on PBS Independent Lens.

You can follow The One Club online at, on Facebook and at Twitter.

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