|By Marketwired .||
|November 14, 2012 11:00 AM EST||
CORTE MADERA, CA -- (Marketwire) -- 11/14/12 -- Today Message Bus, pioneer of cloud-based infrastructure for email, mobile and social messaging, announced the addition of four team members with a combined 52 years of email expertise. Joining the team are VP of Product Management Paul Midgen, VP of Compliance and Industry Relations Neil Schwartzman, Director of Customer Performance Tim Moore and Sr. Marketing Manager Len Shneyder.
As VP of Product Management, Paul Midgen will establish development priorities and direction, ensuring the success of Message Bus' cloud-native application service. He is a technology veteran who spent the last 18 years at Microsoft across a variety of departments and roles. He is on the board of the Trusted Domain Project, a non-profit organization dedicated to the creation and advancement of cutting edge, free technologies that restore public trust in Internet messaging and content delivery. He is the co-chair of Domain-based Message Authentication, Reporting and Conformance (DMARC.org), an industry coalition that has created an internet standard helping reduce email-based abuse and promoting standard practices for email authentication. Most recently, he acted as senior program manager for email delivery and anti-spam at Microsoft's Hotmail, one of the largest mailbox providers on the internet.
"After several years on the front lines, fighting messaging abuse at Hotmail and overcoming the issues associated with processing tens of billions of messages per day, it's great to be helping our customers improve their business outcomes with a fresh approach to messaging," said Midgen. "If more senders understood the challenges and monumental fires that receivers are fighting, they'd behave differently. We're building a system that respects recipient preferences while helping senders conform to best practices, thereby establishing Message Bus as a partner to the receiver community, rather than a problem."
Neil Schwartzman was brought onboard to direct client compliance and continue his role as a thought leader in the messaging industry, helping establish best practice guidelines for senders and implementing compliance standards across Message Bus' customer base. He is a champion of the anti-spam world and has been fighting mail abuse since the mid 90s. He is Executive Director of the Coalition Against Unsolicited Commercial Email (CAUCE), an all-volunteer Internet end-user advocacy organization and previously ran Return Path's email certification business for a number of years.
"Message Bus is focused on more than groundbreaking products. We are concerned with the whole email ecosystem that includes policy, advocacy, standards and the gamut of threats posed by unscrupulous and fraudulent senders," said Schwartzman. "We're promoting and working on issues across key industry and governmental organizations that have been a source of friction between senders and recipients for many years. We can't solve messaging challenges without becoming involved in policy and advocacy, and we're very active in both arenas."
As Director of Customer Performance, Tim Moore will focus on ensuring that senders remediate bad messaging habits and adhere to the prescriptive best practices required to be a customer on the Message Bus Global Delivery Network. As Manager of Certification and Security Standards at Return Path, he was instrumental in creating standards and metrics to investigate and vet potential certification customers. His work will help ensure ongoing compliance, raise the bar on performance and maintain the overall health of the Message Bus Global Delivery Network.
"We believe there's a right way and a wrong way of conducting messaging. Many organizations lack maturity in their messaging campaigns and initiatives, naively engaging in the wrong way of doing business which presents downstream challenges that impact the entire industry," said Moore. "We're solving messaging problems by raising the bar and enforcing policy compliance through programmatic mechanisms and technologies. Following best practices is more than a mantra here. We ensure best practice compliance from day one until the last email arrives programmatically, and through standard operating procedures at every level of the company."
Len Shneyder comes to Message Bus with a distinct and critical voice tempered by hands-on deliverability expertise and direct engagement with marketers to help optimize messaging content and strategy. He most recently worked at IBM where he was focused on promoting IBM's SaaS email execution solutions. He is a veteran of the email service provider (ESP) world and also worked for Pivotal Veracity, a leading provider of Deliverability tools and services. He is focused on building Message Bus' cachet among the sending community in addition to promoting the company's brand, industry leadership and best-of-breed technology.
"The team here is taking a fundamentally different approach to email and other types of messaging. We've built a product that's philosophically aligned to what the internet was designed to do, operate at scale with true elasticity and reliable delivery," said Shneyder. "Message Bus is leaving nothing to chance. Our Global Delivery Network takes processes and best practices and programmatically automates them to improve message delivery."
Jeremy LaTrasse, CEO and Co-Founder of Message Bus, said: "We've been hyper-focused on building a team that's creating fundamentally transformative products. We hired industry experts with the right mix of technical aptitude, savviness and a deep appreciation for the complexities of messaging at scale. For us to be effective, we've had to find not only individuals with the right skill sets but the right individuals for the kind of dynamic company and universal messaging challenges we're solving."
About Message Bus
Message Bus provides a cloud-native application service for enabling and powering messaging across email, mobile, and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations, and protecting brand reputation. More information is available on the company's website: http://www.messagebus.com.
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