Welcome!

IBM Cloud Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Carmen Gonzalez, Elizabeth White

News Feed Item

Message Bus Makes Four Strategic Hires to Accelerate Its Business

CORTE MADERA, CA -- (Marketwire) -- 11/14/12 -- Today Message Bus, pioneer of cloud-based infrastructure for email, mobile and social messaging, announced the addition of four team members with a combined 52 years of email expertise. Joining the team are VP of Product Management Paul Midgen, VP of Compliance and Industry Relations Neil Schwartzman, Director of Customer Performance Tim Moore and Sr. Marketing Manager Len Shneyder.

As VP of Product Management, Paul Midgen will establish development priorities and direction, ensuring the success of Message Bus' cloud-native application service. He is a technology veteran who spent the last 18 years at Microsoft across a variety of departments and roles. He is on the board of the Trusted Domain Project, a non-profit organization dedicated to the creation and advancement of cutting edge, free technologies that restore public trust in Internet messaging and content delivery. He is the co-chair of Domain-based Message Authentication, Reporting and Conformance (DMARC.org), an industry coalition that has created an internet standard helping reduce email-based abuse and promoting standard practices for email authentication. Most recently, he acted as senior program manager for email delivery and anti-spam at Microsoft's Hotmail, one of the largest mailbox providers on the internet.

"After several years on the front lines, fighting messaging abuse at Hotmail and overcoming the issues associated with processing tens of billions of messages per day, it's great to be helping our customers improve their business outcomes with a fresh approach to messaging," said Midgen. "If more senders understood the challenges and monumental fires that receivers are fighting, they'd behave differently. We're building a system that respects recipient preferences while helping senders conform to best practices, thereby establishing Message Bus as a partner to the receiver community, rather than a problem."

Neil Schwartzman was brought onboard to direct client compliance and continue his role as a thought leader in the messaging industry, helping establish best practice guidelines for senders and implementing compliance standards across Message Bus' customer base. He is a champion of the anti-spam world and has been fighting mail abuse since the mid 90s. He is Executive Director of the Coalition Against Unsolicited Commercial Email (CAUCE), an all-volunteer Internet end-user advocacy organization and previously ran Return Path's email certification business for a number of years.

"Message Bus is focused on more than groundbreaking products. We are concerned with the whole email ecosystem that includes policy, advocacy, standards and the gamut of threats posed by unscrupulous and fraudulent senders," said Schwartzman. "We're promoting and working on issues across key industry and governmental organizations that have been a source of friction between senders and recipients for many years. We can't solve messaging challenges without becoming involved in policy and advocacy, and we're very active in both arenas."

As Director of Customer Performance, Tim Moore will focus on ensuring that senders remediate bad messaging habits and adhere to the prescriptive best practices required to be a customer on the Message Bus Global Delivery Network. As Manager of Certification and Security Standards at Return Path, he was instrumental in creating standards and metrics to investigate and vet potential certification customers. His work will help ensure ongoing compliance, raise the bar on performance and maintain the overall health of the Message Bus Global Delivery Network.

"We believe there's a right way and a wrong way of conducting messaging. Many organizations lack maturity in their messaging campaigns and initiatives, naively engaging in the wrong way of doing business which presents downstream challenges that impact the entire industry," said Moore. "We're solving messaging problems by raising the bar and enforcing policy compliance through programmatic mechanisms and technologies. Following best practices is more than a mantra here. We ensure best practice compliance from day one until the last email arrives programmatically, and through standard operating procedures at every level of the company."

Len Shneyder comes to Message Bus with a distinct and critical voice tempered by hands-on deliverability expertise and direct engagement with marketers to help optimize messaging content and strategy. He most recently worked at IBM where he was focused on promoting IBM's SaaS email execution solutions. He is a veteran of the email service provider (ESP) world and also worked for Pivotal Veracity, a leading provider of Deliverability tools and services. He is focused on building Message Bus' cachet among the sending community in addition to promoting the company's brand, industry leadership and best-of-breed technology.

"The team here is taking a fundamentally different approach to email and other types of messaging. We've built a product that's philosophically aligned to what the internet was designed to do, operate at scale with true elasticity and reliable delivery," said Shneyder. "Message Bus is leaving nothing to chance. Our Global Delivery Network takes processes and best practices and programmatically automates them to improve message delivery."

Jeremy LaTrasse, CEO and Co-Founder of Message Bus, said: "We've been hyper-focused on building a team that's creating fundamentally transformative products. We hired industry experts with the right mix of technical aptitude, savviness and a deep appreciation for the complexities of messaging at scale. For us to be effective, we've had to find not only individuals with the right skill sets but the right individuals for the kind of dynamic company and universal messaging challenges we're solving."

About Message Bus
Message Bus provides a cloud-native application service for enabling and powering messaging across email, mobile, and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations, and protecting brand reputation. More information is available on the company's website: http://www.messagebus.com.

Facebook: http://facebook.com/MessageBus
Twitter: http://twitter.com/MessageBus

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media and Analyst Contact:
Amber Rowland
amber@therowlandagency.com
+1-650-814-4560

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.