Welcome!

IBM Cloud Authors: Yeshim Deniz, Liz McMillan, Elizabeth White, XebiaLabs Blog, Cloud Best Practices Network

News Feed Item

Message Bus Makes Four Strategic Hires to Accelerate Its Business

CORTE MADERA, CA -- (Marketwire) -- 11/14/12 -- Today Message Bus, pioneer of cloud-based infrastructure for email, mobile and social messaging, announced the addition of four team members with a combined 52 years of email expertise. Joining the team are VP of Product Management Paul Midgen, VP of Compliance and Industry Relations Neil Schwartzman, Director of Customer Performance Tim Moore and Sr. Marketing Manager Len Shneyder.

As VP of Product Management, Paul Midgen will establish development priorities and direction, ensuring the success of Message Bus' cloud-native application service. He is a technology veteran who spent the last 18 years at Microsoft across a variety of departments and roles. He is on the board of the Trusted Domain Project, a non-profit organization dedicated to the creation and advancement of cutting edge, free technologies that restore public trust in Internet messaging and content delivery. He is the co-chair of Domain-based Message Authentication, Reporting and Conformance (DMARC.org), an industry coalition that has created an internet standard helping reduce email-based abuse and promoting standard practices for email authentication. Most recently, he acted as senior program manager for email delivery and anti-spam at Microsoft's Hotmail, one of the largest mailbox providers on the internet.

"After several years on the front lines, fighting messaging abuse at Hotmail and overcoming the issues associated with processing tens of billions of messages per day, it's great to be helping our customers improve their business outcomes with a fresh approach to messaging," said Midgen. "If more senders understood the challenges and monumental fires that receivers are fighting, they'd behave differently. We're building a system that respects recipient preferences while helping senders conform to best practices, thereby establishing Message Bus as a partner to the receiver community, rather than a problem."

Neil Schwartzman was brought onboard to direct client compliance and continue his role as a thought leader in the messaging industry, helping establish best practice guidelines for senders and implementing compliance standards across Message Bus' customer base. He is a champion of the anti-spam world and has been fighting mail abuse since the mid 90s. He is Executive Director of the Coalition Against Unsolicited Commercial Email (CAUCE), an all-volunteer Internet end-user advocacy organization and previously ran Return Path's email certification business for a number of years.

"Message Bus is focused on more than groundbreaking products. We are concerned with the whole email ecosystem that includes policy, advocacy, standards and the gamut of threats posed by unscrupulous and fraudulent senders," said Schwartzman. "We're promoting and working on issues across key industry and governmental organizations that have been a source of friction between senders and recipients for many years. We can't solve messaging challenges without becoming involved in policy and advocacy, and we're very active in both arenas."

As Director of Customer Performance, Tim Moore will focus on ensuring that senders remediate bad messaging habits and adhere to the prescriptive best practices required to be a customer on the Message Bus Global Delivery Network. As Manager of Certification and Security Standards at Return Path, he was instrumental in creating standards and metrics to investigate and vet potential certification customers. His work will help ensure ongoing compliance, raise the bar on performance and maintain the overall health of the Message Bus Global Delivery Network.

"We believe there's a right way and a wrong way of conducting messaging. Many organizations lack maturity in their messaging campaigns and initiatives, naively engaging in the wrong way of doing business which presents downstream challenges that impact the entire industry," said Moore. "We're solving messaging problems by raising the bar and enforcing policy compliance through programmatic mechanisms and technologies. Following best practices is more than a mantra here. We ensure best practice compliance from day one until the last email arrives programmatically, and through standard operating procedures at every level of the company."

Len Shneyder comes to Message Bus with a distinct and critical voice tempered by hands-on deliverability expertise and direct engagement with marketers to help optimize messaging content and strategy. He most recently worked at IBM where he was focused on promoting IBM's SaaS email execution solutions. He is a veteran of the email service provider (ESP) world and also worked for Pivotal Veracity, a leading provider of Deliverability tools and services. He is focused on building Message Bus' cachet among the sending community in addition to promoting the company's brand, industry leadership and best-of-breed technology.

"The team here is taking a fundamentally different approach to email and other types of messaging. We've built a product that's philosophically aligned to what the internet was designed to do, operate at scale with true elasticity and reliable delivery," said Shneyder. "Message Bus is leaving nothing to chance. Our Global Delivery Network takes processes and best practices and programmatically automates them to improve message delivery."

Jeremy LaTrasse, CEO and Co-Founder of Message Bus, said: "We've been hyper-focused on building a team that's creating fundamentally transformative products. We hired industry experts with the right mix of technical aptitude, savviness and a deep appreciation for the complexities of messaging at scale. For us to be effective, we've had to find not only individuals with the right skill sets but the right individuals for the kind of dynamic company and universal messaging challenges we're solving."

About Message Bus
Message Bus provides a cloud-native application service for enabling and powering messaging across email, mobile, and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations, and protecting brand reputation. More information is available on the company's website: http://www.messagebus.com.

Facebook: http://facebook.com/MessageBus
Twitter: http://twitter.com/MessageBus

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media and Analyst Contact:
Amber Rowland
amber@therowlandagency.com
+1-650-814-4560

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...