Welcome!

IBM Cloud Authors: Elizabeth White, AppDynamics Blog, Liz McMillan, Jason Bloomberg, Pat Romanski

News Feed Item

Message Bus Makes Four Strategic Hires to Accelerate Its Business

CORTE MADERA, CA -- (Marketwire) -- 11/14/12 -- Today Message Bus, pioneer of cloud-based infrastructure for email, mobile and social messaging, announced the addition of four team members with a combined 52 years of email expertise. Joining the team are VP of Product Management Paul Midgen, VP of Compliance and Industry Relations Neil Schwartzman, Director of Customer Performance Tim Moore and Sr. Marketing Manager Len Shneyder.

As VP of Product Management, Paul Midgen will establish development priorities and direction, ensuring the success of Message Bus' cloud-native application service. He is a technology veteran who spent the last 18 years at Microsoft across a variety of departments and roles. He is on the board of the Trusted Domain Project, a non-profit organization dedicated to the creation and advancement of cutting edge, free technologies that restore public trust in Internet messaging and content delivery. He is the co-chair of Domain-based Message Authentication, Reporting and Conformance (DMARC.org), an industry coalition that has created an internet standard helping reduce email-based abuse and promoting standard practices for email authentication. Most recently, he acted as senior program manager for email delivery and anti-spam at Microsoft's Hotmail, one of the largest mailbox providers on the internet.

"After several years on the front lines, fighting messaging abuse at Hotmail and overcoming the issues associated with processing tens of billions of messages per day, it's great to be helping our customers improve their business outcomes with a fresh approach to messaging," said Midgen. "If more senders understood the challenges and monumental fires that receivers are fighting, they'd behave differently. We're building a system that respects recipient preferences while helping senders conform to best practices, thereby establishing Message Bus as a partner to the receiver community, rather than a problem."

Neil Schwartzman was brought onboard to direct client compliance and continue his role as a thought leader in the messaging industry, helping establish best practice guidelines for senders and implementing compliance standards across Message Bus' customer base. He is a champion of the anti-spam world and has been fighting mail abuse since the mid 90s. He is Executive Director of the Coalition Against Unsolicited Commercial Email (CAUCE), an all-volunteer Internet end-user advocacy organization and previously ran Return Path's email certification business for a number of years.

"Message Bus is focused on more than groundbreaking products. We are concerned with the whole email ecosystem that includes policy, advocacy, standards and the gamut of threats posed by unscrupulous and fraudulent senders," said Schwartzman. "We're promoting and working on issues across key industry and governmental organizations that have been a source of friction between senders and recipients for many years. We can't solve messaging challenges without becoming involved in policy and advocacy, and we're very active in both arenas."

As Director of Customer Performance, Tim Moore will focus on ensuring that senders remediate bad messaging habits and adhere to the prescriptive best practices required to be a customer on the Message Bus Global Delivery Network. As Manager of Certification and Security Standards at Return Path, he was instrumental in creating standards and metrics to investigate and vet potential certification customers. His work will help ensure ongoing compliance, raise the bar on performance and maintain the overall health of the Message Bus Global Delivery Network.

"We believe there's a right way and a wrong way of conducting messaging. Many organizations lack maturity in their messaging campaigns and initiatives, naively engaging in the wrong way of doing business which presents downstream challenges that impact the entire industry," said Moore. "We're solving messaging problems by raising the bar and enforcing policy compliance through programmatic mechanisms and technologies. Following best practices is more than a mantra here. We ensure best practice compliance from day one until the last email arrives programmatically, and through standard operating procedures at every level of the company."

Len Shneyder comes to Message Bus with a distinct and critical voice tempered by hands-on deliverability expertise and direct engagement with marketers to help optimize messaging content and strategy. He most recently worked at IBM where he was focused on promoting IBM's SaaS email execution solutions. He is a veteran of the email service provider (ESP) world and also worked for Pivotal Veracity, a leading provider of Deliverability tools and services. He is focused on building Message Bus' cachet among the sending community in addition to promoting the company's brand, industry leadership and best-of-breed technology.

"The team here is taking a fundamentally different approach to email and other types of messaging. We've built a product that's philosophically aligned to what the internet was designed to do, operate at scale with true elasticity and reliable delivery," said Shneyder. "Message Bus is leaving nothing to chance. Our Global Delivery Network takes processes and best practices and programmatically automates them to improve message delivery."

Jeremy LaTrasse, CEO and Co-Founder of Message Bus, said: "We've been hyper-focused on building a team that's creating fundamentally transformative products. We hired industry experts with the right mix of technical aptitude, savviness and a deep appreciation for the complexities of messaging at scale. For us to be effective, we've had to find not only individuals with the right skill sets but the right individuals for the kind of dynamic company and universal messaging challenges we're solving."

About Message Bus
Message Bus provides a cloud-native application service for enabling and powering messaging across email, mobile, and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations, and protecting brand reputation. More information is available on the company's website: http://www.messagebus.com.

Facebook: http://facebook.com/MessageBus
Twitter: http://twitter.com/MessageBus

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media and Analyst Contact:
Amber Rowland
amber@therowlandagency.com
+1-650-814-4560

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...