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Atrenta Expands Sales and Support Operations in Israel

Atrenta Inc., the leading provider of SoC Realization solutions for the semiconductor and consumer electronics industries, announced today a significant expansion in its sales and support operations in Israel with the addition of a dedicated sales manager and a customer solutions architect.

Uri Farkash joins Atrenta as sales manager for Israel from Sigrity, where he was sales and site manager of the Israeli branch until its recent acquisition by Cadence Design Systems. Previously, Farkash worked for the Israeli distributor AST, where he served as the director of EDA & IP operations for more than nine years. Uri Farkash brings 25 years of electronic design automation (EDA) experience to the position. Uri has a Computer Engineering degree from the Polytechnic Institute of Cluj-Napoca in Romania.

Igal Ze’evi, an Israeli Technion ee BSc graduate, joins Atrenta as customer solutions architect for Israel. Previously, Ze’evi worked at Synopsys Israel for six years where he was a senior design/applications consultant delivering services for most of the front-end and back-end steps in IC design. Before that, Ze’evi served as VLSI manager at Horizon Semiconductors, senior technical designer at Charlotte’s Web Networks and group leader for Ethernet IP development at IBM.

Atrenta decided to expand its sales and support operations in Israel to better serve both local Israeli customers and the many multi-national customers who maintain design centers in the region.

“Atrenta is seeing significant market demand across Israel. We want to provide stronger and more complete local support for our growing base of customers in the region," said Dr. Ajoy Bose, chairman, president and CEO of Atrenta. “There are many advanced system-on-chip (SoC) designs being done in Israel making it an increasingly strategic region for us. Atrenta’s suite of RTL analysis and optimization tools fits well with this advanced design profile.”

“The SpyGlass platform from Atrenta offers unique capabilities to address the challenges of the SoC designs being done in Israel,” said Uri Farkash. “I see tremendous opportunity for SpyGlass solutions within the region.”

The contact information for Atrenta’s local sales and support team is:

Macabi St. 6, POB 2521
Even Yehuda, 40500
Israel
Phone: +972-52-2573422
email: uri@atrenta.com

About Atrenta

Atrenta’s SpyGlass® Predictive Analysis software platform significantly improves design efficiency for the world’s leading semiconductor and consumer electronics companies. Patented solutions provide early design insight into the demanding performance, power and area requirements of the complex system on chips (SoCs) fueling today’s consumer electronics revolution. More than two hundred companies and thousands of design engineers worldwide rely on SpyGlass to reduce risk and cost before traditional EDA tools are deployed. SpyGlass functions like an interactive guidance system for design engineers and managers, finding the fastest and least expensive path to implementation for complex SoCs.

SpyGlass from Atrenta: Insight. Efficiency. Confidence. www.atrenta.com

© 2012 Atrenta Inc. All rights reserved. Atrenta, the Atrenta logo, and SpyGlass are registered trademarks of Atrenta Inc. All others are the property of their respective holders.

This press release contains forward-looking statements. Atrenta disclaims any obligation and does not undertake to update or revise the forward-looking statements in this press release.

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