IBM Cloud Authors: Pat Romanski, Yeshim Deniz, Elizabeth White, William Schmarzo, Karthick Viswanathan

News Feed Item

AIIM Study: Social Technology Business Benefit Hinges on Process Integration

Companies, Government Agencies Urged to Overcome Cultural and Compliance Barriers to Allow Integration of Social Content Into Business Processes

SILVER SPRING, MD -- (Marketwire) -- 11/27/12 -- A new report from AIIM, the global community of information professionals, advises IT professionals, compliance teams, and records managers to embed internal and external social channels into their core processes for business benefit. In its latest Industry Watch report, "Social in the Flow -- transforming processes and sharing knowledge," AIIM finds that the majority of companies consider integration of social technologies with business processes to be important, although only 37 percent of respondents expect social to be integrated across the business within the next two years.

Organizations -- especially regulatory and government agencies -- are encouraged by AIIM to incorporate closer integration of social tools and techniques into the core business processes for project coordination, customer support and staff communication. One positive note, compared to past reports, is the number of organizations actively discouraging use of social technologies at work has dropped to 19 percent, although it remains at 44 percent for Government to Business (G2B) organizations. A quarter of all organizations surveyed have no official policy, and within the 50 percent who do actively encourage use of social tools at work, more than half have no guidelines on their acceptable business use. Sixty-four percent provide no way for employees to integrate social technologies into their business processes.

"When it comes to reaping the business benefits of social media, you need to think how it can help within a given business process," said Doug Miles, director of market intelligence at AIIM. "Nearly half of organizations do not have any official strategies for social content creation and collaboration which represents missed opportunities for faster response and better knowledge-sharing in product development, recruitment, help desk, employee relations and project management."

AIIM recommends information professionals help lead the way to the integration of social technologies while there is still time. Within two years, 81 percent of all organizations plan to have social tools and technologies in regular use across the business. Areas at the top of the priority list for integration include customer support (59 percent) and marketing (58 percent). The most popular internal social application is staff communication with more than half planning to implement a company notice board/forum in the next year. Other social integration priorities in the next year include collaborative document authoring (51 percent), event promotion (50 percent), brand management (49 percent) and customer feedback (44 percent).

Overall, the report concludes that social technology adoption within enterprises is strong, but the integration of social into business processes is still in its infancy. AIIM advises IT departments, legal and compliance teams and records managers to work with business management to:

  • Consider all internal and external social channels and don't confine analysis to only marketing or corporate communications when defining social relevancy to the business.
  • Map out organizational responsibilities for social interaction.
  • Create guidelines and policies that tie the social workflow to business value and clearly state expected and acceptable contributions and ramifications of compliance.
  • Explore deeper integration of social technologies into enterprise processes from the perspective of potential business benefit, technical and cultural impact, scalability, cost of integration and time to deploy.

The full report, "Social in the Flow -- transforming processes and sharing knowledge" can be downloaded from the AIIM website at www.aiim.org/social-processes. The research was underwritten by BroadVision, Hype Innovation, IBM, Igloo Software, tibbr and Workshare.

About AIIM
AIIM has been an advocate and supporter of information professionals for nearly 70 years. The association's mission is to ensure that information professionals understand the current and future challenges of managing information assets in an era of social, mobile, cloud and big data. Founded in 1943, AIIM builds on a strong heritage of research and member service. Today, AIIM is a global, non-profit organization that provides independent research, education and certification programs to information professionals. AIIM represents the entire information management community, with programs and content for practitioners, technology suppliers, integrators and consultants. www.aiim.org

About BroadVision, Inc.
Clearvale by BroadVision is the social network for business, where transparency and accountability mean real works gets done. It enables businesses to connect and engage with employees, partners, and customers; share anytime, anywhere, and on any device; and track business processes, sources of knowledge, and network adoption. www.clearvale.com

About HYPE Innovation
HYPE Innovation is a global leader in end-to-end Innovation Management software. HYPE's powerful platform allows organizations to engage thousands of employees in idea generation and collaborative problem solving. Our client community includes global companies such as GE, P&G, Bombardier, Nokia-Siemens, Daimler, Airbus, General Mills, Saudi Aramco, Bechtel, and Deutsche Telekom. www.hypeinnovation.com

IBM Enterprise Content Management solutions enable the world's top companies to make better decisions, faster. As a market leader in content, process and compliance software, IBM ECM delivers a broad set of mission-critical solutions that help solve today's most difficult business challenges: managing unstructured content, optimizing business processes and helping satisfy complex compliance requirements through an integrated information infrastructure. www.ibm.com/software/ecm

About Igloo Software
Igloo is a modern intranet -- delivered securely in the cloud. For growing organizations, it is the fastest way to enable communication and collaboration across borders and boundaries. That is why world-class companies, such as Harry Winston, Kimberly-Clark, Ipswitch and the ATP World Tour, choose Igloo. Learn more at igloosoftware.com.

About tibbr
tibbr connects people, applications and data in context and, in an entirely personal way. Launched in January 2011, tibbr brings together what matters -- to individuals or groups -- to get work done better, faster. tibbr can be delivered on premise or in the cloud, getting all your employees started within days. www.tibbr.com

About Workshare Ltd
Workshare is a leading provider of secure enterprise collaboration applications that allows individuals to easily create, share and manage high-value content anywhere, on any device. More than 1.8 million professionals in 70 counties use Workshare's award-winning desktop, mobile, tablet, and web applications. www.workshare.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to info@dxworldexpo.com. Miami Blockchain Event by FinTechEXPO also offers s...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to info@dxworldexpo.com. Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...