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IBM Cloud Authors: Cloud Best Practices Network, Alois Mayr, Elizabeth White, Liz McMillan, John Esposito

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Brookstone launches new tablet-optimized website and redesigned mobile site

Streamlined tablet and mobile sites provide optimal shopping experiences in time for holiday season

MERRIMACK, N.H., Nov. 28, 2012 /PRNewswire/ -- Brookstone, the innovative product development company and multichannel lifestyle retailer, today announced the launch of a new tablet-optimized website. 

Even with the holiday season just starting, more Americans are shopping from their tablets and mobile devices. According to IBM's online retailing report, online sales on Thanksgiving and Black Friday this year were up and specifically, sales and traffic from mobile phones and tablets increased by over 65 percent.

"In response to the growing trend of tablet shopping, Brookstone saw the importance of developing a premier tailored shopping experience for our customers to more easily navigate the site, find all the holiday gifts on their list and easily checkout," said Stephen Bebis, President and CEO of Brookstone. "We researched shopping behaviors, and incorporated the most successful retail mobile applications to enhance the experience."

The tablet site incorporates all of the existing features and functionality of its current desktop site, including rich media assets, multiple payment types, and a newly launched search. In addition, the site takes advantage of several newer, tablet-friendly features:

  • Streamlined Page Designs – Brookstone has completely redesigned the homepage, product pages, search and browse pages, showcasing site content in a manner optimized for tablet viewing.
  • Touch-Friendly Features – Shoppers will experience improved site wide navigation, image swiping, larger features, pinch and tap navigation.
  • Rich Media Content – Product pages integrate content important to shoppers, including multiple photos and videos, as they research products and make purchasing decisions.
  • Upgraded Checkout Experience – Checkout forms have been completely redesigned for touch, making the purchase experience much simpler for customers while still incorporating all of the security and privacy features provided on Brookstone.com.

Unlike apps, shoppers who visit www.brookstone.com on their tablet will automatically be directed to the optimized website.  No special addresses are necessary, and no downloads are required.

About Brookstone

Brookstone is an innovative product development company and multichannel lifestyle retailer. Brookstone operates 300 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone also operates an e-commerce business that includes the Brookstone catalog and Brookstone.com. Fans of Brookstone are encouraged to Like Brookstone on Facebook, follow on Twitter and The Fancy, and pin on Pinterest.

SOURCE Brookstone

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