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IBM Cloud Authors: William Schmarzo, Pat Romanski, Elizabeth White, Yeshim Deniz, Liz McMillan

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Research and Markets: 'GeoFencing: Enabling Location-Based Reminders, Ads, Promotions, Proactive Apps, Security & More' Report Features Mobile Companies

Research and Markets (http://www.researchandmarkets.com/research/lmk5fg/geofencing) has announced the addition of the "GeoFencing: Enabling Location-Based Reminders, Ads, Promotions, Proactive Apps, Security & More" report to their offering.

GeoFencing is poised to revolutionize smartphone applications and services. Applications become proactive, running automatically when nearing a relevant location, and targeting their services to the user and to the location.

Are you a smartphone calendar and to-do list user? GeoFencing will alert you as you pass a store that sells the milk you need. Are you a retailer? GeoFencing will run your store's app automatically as the user is passing by a store branch, with an appropriate promotion or suggestion. Are you an advertiser? GeoFencing will send you advertisement to people walking by your businesses. Are you a social network user? GeoFencing will alert you of nearby places your friends have LIKEd and let you leave messages for friends passing by the same place later. Are you a parent? GeoFencing will notify you if your child nears a dangerous neighborhood. Are you an office worker? GeoFencing will notify you when walking by the desk of a person you need to talk to, based on your workflow system to-do list. Are you a corporate manger? GeoFencing will protect your vehicles and other assets. These are only a small number of the myriad of applications and services that GeoFencing enables.

But GeoFencing has a number of technical hurdles ahead. How can a device monitor when it enters a GeoFence without draining all its battery running GPS? How can a device know when it is five minutes away from a target location, when the user might be speeding or might be stuck in traffic? How can a device monitor GeoFences in areas where GPS coverage is bad?

In this 145-page report, Grizzly Analytics analyzes and reports all the ongoing research on GeoFencing, including technology research overcoming the hurdles listed above, and including dozens of applications and services. Read about the research activity of all the major mobile companies - Google, Microsoft, Apple, Samsung, Nokia, Qualcomm, EBay, IBM & others - and also 3rd-party applications and individual patent holders.

Companies Mentioned

- Apple

- HP (Palm)

- Krillion

- BellSouth

- Bing

- EBay/PayPal

- General Electric

- Google

- IBM

- LOCAL.COM

- MCI

- Motorola

- Nokia

- Phillips

- Poynt

- Qualcomm

- RedLaser

- Samsung

- Sprint

- TCS

- TeleNav

- WHERE.COMs

- Yahoo!

For more information visit http://www.researchandmarkets.com/research/lmk5fg/geofencing

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