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IBM Cloud Authors: Elizabeth White, AppDynamics Blog, Liz McMillan, Jason Bloomberg, Derek Weeks

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Catalog Spree Triples Customer Base in Two Months

Catalog Spree, your personal digital mall that lets you browse, discover and shop your favorite catalogs on the iPad and the web, today announces that it has tripled its customer base in two short months. Since early September, the company has grown its customer base by an average of 12 percent per week, and shows no signs of slowing. Catalog Spree’s iPad app now has more than half a million downloads and 200,000 monthly active customers. As the first app to launch in the digital catalog space as well as the highest rated, Catalog Spree is at the forefront of this rapidly growing digital catalog industry.

“When the original iPad was announced in January 2010, we knew it offered the perfect platform to consume digital catalogs. Right away, we started working to create a personal and dynamic iPad shopping experience in Catalog Spree,” said Joaquin Ruiz, CEO of Catalog Spree. “In our first year, we helped change the App Store, creating a new “Catalogs” category. More importantly, we invented a new way to shop online, changing how retailers view tablets and giving shoppers the best window-shopping experience ever.”

The 2012 holiday shopping season in particular has proven that digital catalogs are no longer niche. According to a recent Catalog Spree survey, 69 percent of consumers planned to use digital catalogs to gain inspiration for gift ideas this year, in line with the trend toward digital shopping. In addition, an IBM report on holiday shopping showed that the iPad generated more traffic than any other tablet or smartphone on Thanksgiving or Black Friday – accounting for nearly 10 percent of online shopping.

“Just as the book industry has gone digital, so has the catalog industry. Digital catalogs have given a new life to direct marketing, and as a result, there will be more catalogs, not fewer,” said Ruiz.

Estimates show that digital catalogs are expected to grow tenfold in 2013 – up from 10 million in 2012. Catalog Spree’s customers are highly engaged and spend more than 145 minutes per month on average on the app.

Since its launch in April 2011, Catalog Spree has grown to feature more than 350 catalogs, including top tier brands like Lands’ End, L.L. Bean, Tory Burch, Nordstrom, Neiman Marcus, and One Kings Lane, which have leveraged the fast-growing digital catalog space as a channel for new customer acquisition. In fact, a staggering 70 percent of Catalog Spree traffic to retailers comes from new customers.

“We’re consistently hearing from our partners that Catalog Spree’s platform is outperforming other players in the market from both a traffic and revenue standpoint,” said Arnaud Collin, chief marketing officer, Catalog Spree. “For instance, a leading men’s and women’s fashion brand who recently joined Catalog Spree reported that they saw more sales in a week with us than in a year with the other players.”

Ranked as the #1 catalog shopping app for the iPad, and recognized by iVillage as the best app of 2012, Catalog Spree was also the first to launch an HTML5 experience in order to expand the reach of digital catalogs to more consumers via the web. The company’s senior leadership team added top industry executives in 2012 including Arnaud Collin, formerly of eBay, as the Chief Marketing Officer and retail industry veteran Jim Alexander to the Board of Directors. With these additions and overall employee growth, Catalog Spree has nearly doubled its size in the past year.

For further information about Catalog Spree, visit http://www.catalogspree.com.

ABOUT CATALOG SPREE:

Catalog Spree is your personal digital mall, the online place where you browse gorgeous catalogs, discover new brands and share products you like. The award-winning iPad app brings the fun of window shopping online, connecting you with the brands you love. Catalog Spree is a privately held company based in Los Altos, California, and backed by Comcast Ventures and Relay Ventures. For more information visit http://catalogspree.com/.

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