Welcome!

Websphere Authors: Glenn Rossman, Elizabeth White, Yeshim Deniz, Liz McMillan, Roger Strukhoff

News Feed Item

Publicis Groupe et IBM renforcent et élargissent leur partenariat e-commerce visant un marché à l’échelle mondiale

PARIS, December 5, 2012 /PRNewswire/ --

- Les campagnes ecommerce connaissent 100% de croissance en 2012

Publicis Groupe [EURONEXT Paris : FR0000130577] et IBM annoncent aujourd’hui la conclusion d’un partenariat mondial ambitieux, élargi dans le domaine du e-commerce business-to-business  et business-to-consumer. Ensemble, les deux entreprises jouissent d’une position unique pour déterminer l’avenir de l’e-commerce visant à redéfinir le rôle de la transaction dans l’expérience de la marque. Cette collaboration capitalise sur les forces respectives des partenaires ainsi réunis : à la solide expérience de Publicis Groupe en matière de «  consumer insight », de technologie et de construction d’un vaste écosystème d’e-commerce autour des transactions s’ajoutent la technologie, l’expertise et la force d’innovation d’IBM. Ce partenariat répond aux besoins des directeurs marketing et communication les plus en pointe, soucieux d’aligner leurs organisations et leurs décisions d’achat sur la base d’un contenu et d’un commerce intégrés.

L’agence Rosetta de Publicis Groupe prévoit de se déployer à l’échelle mondiale, pour capter une part plus importante du marché porteur que constituent les technologies et services du « commerce ».

Depuis plus de 10 ans, son partenariat avec IBM a généré des revenus significatifs liés au commerce qui ont connu 100% de croissance sur 2012 et pourraient tripler sur les prochaines trois années.

A travers ce partenariat, Publicis Groupe pourra capitaliser dès à présent sur le besoin urgent d’un nouveau type d’agence partenaire, « agence de commerce » à même d’inscrire la transaction au cœur de l’expérience de la marque, en construisant et optimisant l’écosystème commercial. Il facilitera les échanges entre les directeurs marketing et directeurs informatique des marques mondiales grâce à des technologies permettant d’optimiser l’écosystème e-commerce et son contenu, besoin exprimé par un nombre croissant de clients internationaux dont Aldo (grande distribution / Canada), Cencosud (distribution  / Chili), Dorel (grande consommation / US), Follett (éducation / US), Genco (distribution / US), hhgregg (électronique - distribution / US), Holt-Renfrew (luxe / Canada), Luxottica (optique / Italie), Newell-Rubbermaid (grande consommation / US), Sigma Pharma (santé / Australie) et T-Mobile (télécoms / Italie).

Au cours des trois prochaines années, Publicis Groupe mettra en place quatre plateformes de commerce mondiales. L’agence commencera par agrandir son actuelle plateforme américaine, sur la côte ouest, puis lancera de nouveaux centres en Europe de l’Ouest, en Chine et en Amérique latine. Une équipe de collaborateurs experts dans la gestion du portefeuille d’IBM animera chacune de ces plates-formes. L’équipe de Publicis Groupe-Rosetta travaillera de concert avec l’équipe locale d’IBM et les collaborateurs des agences locales pour offrir à la clientèle des solutions logicielles, des services et une approche « smarter commerce ».

Le potentiel de revenus de ce marché, estimé par Publicis Groupe à 600 millions de dollars d’ici à 2015, pourrait se répartir comme suit : $390 millions en Amérique du Nord, $130 millions en Europe occidentale (France, Allemagne, Royaume-Uni), $30 millions pour la Chine et $30 millions en Amérique latine (essentiellement Brésil et Chili).

Davantage axé sur le marché mondial, Publicis Groupe proposera des solutions de commerce clairement dimensionnées à l’échelle mondiale pour des marques leader, tout en intégrant quatre facteurs critiques en termes de qualité des prestations et de clés de réussite :

  • une stratégie conçue sur un cycle de vie complet, étayée par des analyses de marché autour du comportement du consommateur 
  • une créativité et une expérience consommateur multi-canal de premier ordre 
  • une approche de la stratégie technologique, de l’exécution et du service clientèle pensée à l’échelle globale de l’entreprise
  • une constante innovation produit.

L’offre « smarter commerce » d’IBM lancée en mars 2011, vise à accélérer les principaux processus de l’entreprise en marketing, ventes, e-commerce, chaîne d’approvisionnement et service clients, afin de satisfaire les attentes de plus en plus exigeantes des consommateurs numériques « digital customer ». Le partenariat IBM et Rosetta offre le logiciel tiré de l’initiative « smarter commerce » d’IBM qui couvre l’analyse du Web, le marketing numérique, l’e-commerce et des logiciels d’IBM comme Coremetrics, Unica, DemandTec, Tealeaft, ILOG, Cognos, SPSS et bien d’autres encore.

Jean-Yves Naouri, COO de Publicis Groupe et Executive Chairman de Publicis Worldwide a déclaré : « Une des motivations premières de Publicis Groupe lors de l’acquisition de Rosetta était de poursuivre nos investissements dans la technologie et de permettre à Rosetta de se différencier continuellement sur le marché. Ce partenariat étendu avec IBM est un témoignage de notre savoir faire. Il est aussi la preuve de la confiance renouvelée dans la capacité de Rosetta à offrir des services centrés sur la personnalisation et le commerce ».

Tom Adamski, Président de Rosetta a ajouté : « Auparavant, le marketing était une activité isolée consistant à guider les consommateurs à travers une série d’étapes couronnées par la transaction. Alors qu’aujourd’hui la transaction est désormais au cœur de l’expérience de la marque et signale le début d’une relation entre marque et consommateur, relation qui pourra être profonde et durable et à laquelle le marketing a pu donner toute sa mesure grâce à la technologie. Grâce au renforcement de ce partenariat avec IBM, nous pourrons aider nos clients à optimiser leur relation avec les consommateurs ».

Publicis Groupe estime que ce développement dans le e-Commerce permettra de générer près de 100 millions de dollars de revenu pour Rosetta en 2013 et pourrait atteindre plus de 300 millions de dollars d’ici 2015.

A propos de Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est le troisième groupe mondial de communication, présent dans tous les secteurs et métiers : le numérique (Digitas, Razorfish, Rosetta, VivaKi), la publicité (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), la communication institutionnelle et événementielle (MSLGROUP), l’achat d’espace et conseil stratégique média (Starcom MediaVest Group et ZenithOptimedia) et la communication spécialisée dans la santé (PHCG : Publicis Healthcare Communications Group). Le Groupe est présent dans 104 pays et compte environ 56 000 collaborateurs.

http://www.publicisgroupe.com. Twitter : @PublicisGroupe. Facebook : http://www.facebook.com/publicisgroupe

Viva la Difference !

A propos de Rosetta

Rosetta est une agence conseil dans l’univers du numérique conçue pour adapter le marketing au monde connecté. Notre mission : être un catalyseur de croissance, traduire la connaissance approfondie du consommateur en expériences personnelles de la marque qui le toucheront à différents moments et à différents endroits, et renforcer ainsi l’impact sur son activité digitale. Le caractère unique de nos ressources et l’utilisation que nous en faisons font de nous les leaders du marché. http://www.rosetta.com|:@RosettaMktg|Facebook:http://www.facebook.com/rosetta

Plus d’informations sur «  Smarter Commerce » :

http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

Pour participer à la discussion, suivez hashtag #smartercommerce sur Twitter

Contacts

Publicis Groupe
Peggy Nahmany, Communication corporate
+33-(0)1-44-43-72-83

Martine Hue, Relations investisseurs
+33-(0)1-44-43-65-00

Stéphanie Atellian, Relations investisseurs
+33-(0)1-44-43-74-44

Rosetta
Kate Clegg, Marketing
+1-216-536-1800

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Last week, while in San Francisco, I used the Uber app and service four times. All four experiences were great, although one of the drivers stopped for 30 seconds and then left as I was walking up to the car. He must have realized I was a blogger. None the less, the next car was just a minute away and I suffered no pain. In this article, my colleague, Ved Sen, Global Head, Advisory Services Social, Mobile and Sensors at Cognizant shares his experiences and insights.
We are reaching the end of the beginning with WebRTC and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) irreversibly encoded. In his session at Internet of @ThingsExpo, Peter Dunkley, Technical Director at Acision, will look at how this identity problem can be solved and discuss ways to use existing web identities for real-time communication.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at Internet of @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, will share some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, an Open Source Cloud Communications company that helps the shift from legacy IN/SS7 telco networks to IP-based cloud comms. An early investor in multiple start-ups, he still finds time to code for his companies and contribute to open source projects.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT. Attendees will learn real-world benefits of WebRTC and explore future possibilities, as WebRTC and IoT intersect to improve customer service.
The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines.
All major researchers estimate there will be tens of billions devices – computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Erik Lagerway, Co-founder of Hookflash, will walk through the shifting landscape of traditional telephone and voice services to the modern P2P RTC era of OTT cloud assisted services.
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehension and conference efficiency.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, will discuss single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example to explain some of these concepts including when to use different storage models.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. These technological reforms have not only changed computers and smartphones, but are also changing the data processing model for all information devices. In particular, in the area known as M2M (Machine-To-Machine), there are great expectations that information with a new type of value can be produced using a variety of devices and sensors saving/sharing data via the network and through large-scale cloud-type data processing. This consortium believes that attaching a huge number of devic...
Innodisk is a service-driven provider of industrial embedded flash and DRAM storage products and technologies, with a focus on the enterprise, industrial, aerospace, and defense industries. Innodisk is dedicated to serving their customers and business partners. Quality is vitally important when it comes to industrial embedded flash and DRAM storage products. That’s why Innodisk manufactures all of their products in their own purpose-built memory production facility. In fact, they designed and built their production center to maximize manufacturing efficiency and guarantee the highest quality of our products.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital business.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. Download Slide Deck: ▸ Here
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
With the iCloud scandal seemingly in its past, Apple announced new iPhones, updates to iPad and MacBook as well as news on OSX Yosemite. Although consumers will have to wait to get their hands on some of that new stuff, what they can get is the latest release of iOS 8 that Apple made available for most in-market iPhones and iPads. Originally announced at WWDC (Apple’s annual developers conference) in June, iOS 8 seems to spearhead Apple’s newfound focus upon greater integration of their products into everyday tasks, cross-platform mobility and self-monitoring. Before you update your device, here is a look at some of the new features and things you may want to consider from a mobile security perspective.