|By PR Newswire||
|December 11, 2012 09:01 AM EST||
NEW YORK, Dec. 11, 2012 /PRNewswire/ -- Mobile@Ogilvy today published a new report into how business-to-business (B2B) brands can leverage "smart mobility" to gain significant competitive advantage, spurred on by the BYOD (bring-your-own-device) movement. Entitled "Hidden in plain sight: How mobile is quietly revolutionizing the B2B world," the report was released at the APPNATION Consumer & Enterprise Mash Up Summit in San Francisco.
Jeff Stokvis, Director, Digital Strategy, OgilvyOne, and author of the report, said: "The prevalence of BYOD policies across enterprises has meant that more B2B brands than ever before can utilize 'smart mobility,' that is, designing mobile services and communications to seize competitive advantage. Both employees of your own organization, and those you sell to or distribute through, are experiencing significant adoption of smart mobile devices for use throughout their working lives. The popularity of BYOD itself is a testament to the strong demand for the value of smart mobility throughout the enterprise."
Speaking about the intricacies of B2B marketing, Stokvis continued: "B2B marketers face ever more complex business and marketing challenges. These challenges frequently include long sales cycles with many touch points, multiple decision-makers and influencers, and complex products requiring significant investment. At Mobile@Ogilvy, working with some of the world's largest B2B brands such as IBM, UPS, Thomson Reuters, Cisco, CDW and BlackRock, we have observed that smart mobility has amazing potential to help address these challenges and is unlocking incredible value across the entire customer lifecycle for B2B brands."
In developing the report, Mobile@Ogilvy researchers spoke to key stakeholders at several large B2B brands, representing over half a trillion dollars ($555B+) in market capitalization, to understand where they are focusing their efforts and seeing potential for their businesses. There are three key areas where mobile is having the greatest impact for B2B brands: mobilizing marketing, mobilizing the enterprise and mobilizing products and services.
Martin Lange, Global Head of Mobile@Ogilvy, commented: "Despite so much industry buzz about smart mobility and B2C applications, we see smart mobility revolutionizing broad aspects of B2B businesses, accelerated by the BYOD movement. Value is being driven through everything from improved brand awareness and positioning, to increased sales efficiency and effectiveness, to greater product innovation, to stronger customer loyalty, to greater operational efficiency. The results? More qualified leads, increased conversion rates, incremental revenue opportunities, new products and services, reduced costs, and improved customer loyalty."
The white paper, entitled "Hidden in plain sight: How mobile is quietly revolutionizing the B2B world," will be launched today at APPNATION, a new kind of conference and exposition singularly focused on the burgeoning mobile app economy and the sub-markets created by the developers, networks, brands, agencies, research organizations and media companies that are driving it.
Drew Ianni, Founder & Event Chairman of APPNATION, said: "Earlier this summer, Gartner told IT executives to 'just say yes' and embrace the BYOD movement despite the security, fragmentation, and productivity challenges that come as a result. BYOD, and the need for scalable and flexible enterprise-based, mobile business solutions, are facts-of-life across all businesses. Today at APPNATION we will hear from the pioneers and leading practitioners in building, deploying and managing mobile business solutions across the B2B/ enterprise landscape."
To download the report, visit: http://sellorelse.ogilvy.com/2012/12/10/byod-movement-spurs-smart-mobility/
To learn more about the BYOD panel at APPNATION, click here: http://APPNATIONconference.com/an4/schedule/byod-in-2013-emerging-trends-innovations-best-practices-as-the-consumer-influence-intensifies/
Mobile@Ogilvy is part of Ogilvy & Mather as a global integrated communications agency that understands, designs and executes mobile solutions for our clients within larger communication strategies. Mobile@Ogilvy is a group of mobile experts that can act as a standalone mobile agency as well as an integrated specialist discipline. Mobile@Ogilvy delivers localized solutions backed by the expertise of a global network.
APPNATION is a new kind of conference and exposition singularly focused on the burgeoning mobile app economy and the sub-markets created by the developers, networks, brands, agencies, research organizations and media companies that are driving it. APPNATION is a unit of M2 Events, LLC, a conference and thought leadership production company founded by Drew Ianni. For more information visit: www.APPNATIONconference.com or follow APPNATION on Twitter at http://twitter.com/APPNATIONconf.
SOURCE Ogilvy & Mather
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Sep. 25, 2016 08:00 AM EDT Reads: 1,479
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 25, 2016 08:00 AM EDT Reads: 1,483
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 25, 2016 08:00 AM EDT Reads: 1,660
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Sep. 25, 2016 07:30 AM EDT Reads: 1,749
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 25, 2016 06:30 AM EDT Reads: 2,797
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Sep. 25, 2016 05:30 AM EDT Reads: 981
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Sep. 25, 2016 04:45 AM EDT Reads: 1,503
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Sep. 25, 2016 04:15 AM EDT Reads: 1,682
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Sep. 25, 2016 04:15 AM EDT Reads: 1,381
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 25, 2016 03:15 AM EDT Reads: 3,352
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Sep. 25, 2016 02:45 AM EDT Reads: 1,715
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 25, 2016 02:15 AM EDT Reads: 1,213
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Sep. 25, 2016 12:45 AM EDT Reads: 1,931
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 25, 2016 12:45 AM EDT Reads: 1,037
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 24, 2016 09:45 PM EDT Reads: 1,617
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 24, 2016 08:30 PM EDT Reads: 1,451
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 24, 2016 04:30 PM EDT Reads: 1,516
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 24, 2016 01:00 PM EDT Reads: 1,495
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 24, 2016 12:00 PM EDT Reads: 790
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Sep. 24, 2016 12:00 PM EDT Reads: 790