Welcome!

IBM Cloud Authors: Pat Romanski, Chris Colosimo, Stackify Blog, Elizabeth White, Yeshim Deniz

News Feed Item

BYOD Movement Spurs "Smart Mobility" For B2B Brands

Mobile@Ogilvy releases new report at APPNATION Consumer & Enterprise Mash Up

NEW YORK, Dec. 11, 2012 /PRNewswire/ -- Mobile@Ogilvy today published a new report into how business-to-business (B2B) brands can leverage "smart mobility" to gain significant competitive advantage, spurred on by the BYOD (bring-your-own-device) movement. Entitled "Hidden in plain sight: How mobile is quietly revolutionizing the B2B world," the report was released at the APPNATION Consumer & Enterprise Mash Up Summit in San Francisco.

Jeff Stokvis, Director, Digital Strategy, OgilvyOne, and author of the report, said: "The prevalence of BYOD policies across enterprises has meant that more B2B brands than ever before can utilize 'smart mobility,' that is, designing mobile services and communications to seize competitive advantage. Both employees of your own organization, and those you sell to or distribute through, are experiencing significant adoption of smart mobile devices for use throughout their working lives. The popularity of BYOD itself is a testament to the strong demand for the value of smart mobility throughout the enterprise."

Speaking about the intricacies of B2B marketing, Stokvis continued: "B2B marketers face ever more complex business and marketing challenges. These challenges frequently include long sales cycles with many touch points, multiple decision-makers and influencers, and complex products requiring significant investment. At Mobile@Ogilvy, working with some of the world's largest B2B brands such as IBM, UPS, Thomson Reuters, Cisco, CDW and BlackRock, we have observed that smart mobility has amazing potential to help address these challenges and is unlocking incredible value across the entire customer lifecycle for B2B brands."

In developing the report, Mobile@Ogilvy researchers spoke to key stakeholders at several large B2B brands, representing over half a trillion dollars ($555B+) in market capitalization, to understand where they are focusing their efforts and seeing potential for their businesses. There are three key areas where mobile is having the greatest impact for B2B brands: mobilizing marketing, mobilizing the enterprise and mobilizing products and services.

Martin Lange, Global Head of Mobile@Ogilvy, commented: "Despite so much industry buzz about smart mobility and B2C applications, we see smart mobility revolutionizing broad aspects of B2B businesses, accelerated by the BYOD movement. Value is being driven through everything from improved brand awareness and positioning, to increased sales efficiency and effectiveness, to greater product innovation, to stronger customer loyalty, to greater operational efficiency. The results?  More qualified leads, increased conversion rates, incremental revenue opportunities, new products and services, reduced costs, and improved customer loyalty."

The white paper, entitled "Hidden in plain sight: How mobile is quietly revolutionizing the B2B world," will be launched today at APPNATION, a new kind of conference and exposition singularly focused on the burgeoning mobile app economy and the sub-markets created by the developers, networks, brands, agencies, research organizations and media companies that are driving it.

Drew Ianni, Founder & Event Chairman of APPNATION, said: "Earlier this summer, Gartner told IT executives to 'just say yes' and embrace the BYOD movement despite the security, fragmentation, and productivity challenges that come as a result. BYOD, and the need for scalable and flexible enterprise-based, mobile business solutions, are facts-of-life across all businesses. Today at APPNATION we will hear from the pioneers and leading practitioners in building, deploying and managing mobile business solutions across the B2B/ enterprise landscape."

To download the report, visit: http://sellorelse.ogilvy.com/2012/12/10/byod-movement-spurs-smart-mobility/

To learn more about the BYOD panel at APPNATION, click here: http://APPNATIONconference.com/an4/schedule/byod-in-2013-emerging-trends-innovations-best-practices-as-the-consumer-influence-intensifies/

Mobile@Ogilvy
Mobile@Ogilvy is part of Ogilvy & Mather as a global integrated communications agency that understands, designs and executes mobile solutions for our clients within larger communication strategies. Mobile@Ogilvy is a group of mobile experts that can act as a standalone mobile agency as well as an integrated specialist discipline. Mobile@Ogilvy delivers localized solutions backed by the expertise of a global network.

About APPNATION 
APPNATION is a new kind of conference and exposition singularly focused on the burgeoning mobile app economy and the sub-markets created by the developers, networks, brands, agencies, research organizations and media companies that are driving it. APPNATION is a unit of M2 Events, LLC, a conference and thought leadership production company founded by Drew Ianni. For more information visit: www.APPNATIONconference.com or follow APPNATION on Twitter at http://twitter.com/APPNATIONconf.

SOURCE Ogilvy & Mather

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.