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Google en BMW zijn de meest aantrekkelijke werkgevers van Europa

STOCKHOLM, December 12, 2012 /PRNewswire/ --

Universum heeft voor het eerst de European talent attraction index uitgebracht. Het onderzoek, gebaseerd op de voorkeuren van meer dan 85,000 ambitieuze studenten en carrière starters met een studie achtergrond in business of engineering geeft aan welke bedrijven een hoge aantrekkingskracht hebben op de arbeidsmarkt. Het onderzoek richt zich op de aantrekkelijkheid van bedrijven en is verdeeld in twee categorieën, business en engineering.

De index geeft inzicht in de aantrekkelijkheid die bedrijven hebben als werkgever en daarmee de potentie van deze bedrijven om toonaangevend te worden en te blijven.

In de categorie business word de koppositie ingenomen door Google, gevolgd door L'Oréal en Ernst & Young. BMW voert de engineering categorie aan, voor respectievelijk IBM en Siemens. 'BMW en L´Oréal spreken tot de verbeelding van de studenten vanwege hun interessante producten en behaalde successen in de markt. Niet alleen de kracht van de merken, maar ook de innovatieve kracht en internationale carrière mogelijkheden worden gewaardeerd door de ondervraagde studenten' aldus Jörgen Gullbrandson, het hoofd van Universum voor Europa, Midden Oosten en Afrika.

De top 10 meest ideale werkgevers per categorie:

Europa's Top 10-Business

  1. Google
  2. L´Oréal
  3. Ernst & Young
  4. Procter & Gamble
  5. KPMG
  6. BMW
  7. McKinsey & Company
  8. Unilever
  9. PwC
  10. Microsoft

Voor de volledige ranglijst:

Europa's Top 10-Engineering

  1. BMW
  2. IBM
  3. Siemens
  4. Google
  5. Microsoft
  6. EADS
  7. Bosch
  8. General Electric
  9. McKinsey & Company
  10. Philips

 

http://www.universumglobal.com/IDEAL-Employer-Rankings/Europe-Top-50

De studie geeft de volgende nieuwe gegevens:

1. Professionele dienstverlening is het meest aantrekkelijk

Met bedrijven als Ernst & Young, KPMG, PwC en Deloitte wordt deze bedrijfstak aantrekkelijker in belangrijke Europese markten zoals het Verenigd Koninkrijk, Spanje en Rusland.

2. Gemengde resultaten voor de Software en Computer Services industrie

Voor engineers zijn de Software en Computer Services industrieën het meest aantrekkelijk, met scores boven de standaard engineering industrieën.  Business studenten daarentegen worden niet aangetrokken door deze bedrijfstak in algemene zin, hoewel de meest aantrekkelijke werkgevers in de business categorie deze bedrijfstak vertegenwoordigen.

3. Europese studenten zoeken professionele training en persoonlijke ontwikkeling

'Studenten hebben hoge verwachtingen om voor bedrijven te werken die hun persoonlijke ontwikkeling stimuleren. Volgens de studenten kunnen de meeste werkgevers deze verwachtingen echter niet waar maken' aldus Mr. Gullbrandson.

4. Een veilige werkrelatie en een internationale dimensie zijn belangrijk.

In Polen,  Rusland en Duitsland is een veilige werk relatie een van de belangrijkste criteria voor de aantrekkelijkheid van een werkgever. In Frankrijk, Italië en Spanje zijn de internationale dimensie en de mogelijkheid om voor het werk te reizen belangrijk.

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