Welcome!

IBM Cloud Authors: Roger Strukhoff, Liz McMillan, Elizabeth White, Sematext Blog, Pat Romanski

News Feed Item

Webtrends, l’un des leaders de l’intelligence numérique, choisit DeviceAtlas pour gérer les données d’appareils dans ses solutions d’analyse

Le fournisseur de technologie pour le web mobile dotMobi et Webtrends, un acteur majeur de l’intelligence numérique, ont annoncé aujourd'hui la conclusion d’un accord pour intégrer l’intelligence appareils du produit DeviceAtlas® de dotMobi dans les solutions d’analyse de Webtrends. Dès aujourd'hui, les solutions d’analyse de Webtrends pourront intégrer des données détaillées issues de DeviceAtlas sur les téléphones et appareils mobiles – comme les consoles de jeux et les lecteurs multimédias – qui sont utilisés pour interagir avec la présence en ligne d’un client.

« En tant que leader de l’analyse multicanal, nous cherchons sans cesse à améliorer l’étendue et la richesse des observations sur tous les canaux numériques », a déclaré Bruce Kenny, VP exécutif chargé de la division Technologie et Opérations hébergées chez Webtrends. « Le mobile et les réseaux sociaux ne sont plus marginaux – ils sont au cœur de toute activité de marketing numérique. »

Eileen O’Sullivan, Directrice d'exploitation et Directrice financière de dotMobi, a déclaré : « Comprendre la façon dont votre clientèle interagit avec votre contenu est la pierre angulaire d’une stratégie en ligne réussie. DeviceAtlas donne aux fournisseurs de contenus des renseignements sur les appareils que leurs clients utilisent ; grâce à ces informations, ils peuvent proposer des contenus conçus pour fonctionner au mieux sur ces appareils. Nous sommes ravis de collaborer avec Webtrends pour garantir à ses clients des analyses approfondies et utiles sur tous les types d’appareils. »

DeviceAtlas fournit des informations sur environ 10.000 appareils mobiles et permettant un accès à l’internet, avec une API grande vitesse capable d’effectuer des millions de détections par seconde. DeviceAtlas est utilisé par un grand nombre de grandes marques et de sociétés figurant au classement Fortune 100, notamment Adobe, Sprint, IBM, General Motors et Target.

Les solutions d’analyse de Webtrends font référence au plan de l’innovation et des performances, et la société compte parmi ses clients quelques-unes des plus grandes marques mondiales, dont Associated Press, Barclays, BMW, Coca-Cola, Microsoft et The New York Times.

À propos de dotMobi

Basée à Dublin, dotMobi — une filiale en propriété exclusive d'Afilias Limited — est un leader mondial dans la technologie de développement et de découverte de contenu mobile de qualité à travers des services innovants, aidant ainsi les entreprises et les individus à atteindre les milliards d'utilisateurs de téléphones mobiles dans le monde. dotMobi encourage l'innovation dans le secteur mobile en offrant aux fournisseurs de contenus les outils dont ils ont besoin pour assurer un fonctionnement de l'Internet rapide, précis et avec un contenu pertinent sur les appareils mobiles. Visitez http://dotMobi.mobi pour des informations complémentaires sur les domaines .MOBI et tous les services de dotMobi, notamment DeviceAtlas et la solution de publication de sites Web mobiles goMobi.

À propos de Webtrends, Inc.

Webtrends est au cœur du succès du marketing digital. Webtrends est à la pointe de la pertinence du marketing numérique en temps réel et de la gestion de l'expérience client grâce à ses solutions unifiées d'intelligence client. Ses solutions d'analyse et d’optimisation de pointe multicanal – mobile, réseaux sociaux et web – permettent aux professionnels du marketing d'optimiser leurs campagnes, de maximiser la valeur des relations clients sur le long terme et de fournir la meilleure expérience numérique en temps réel.

Webtrends améliore de façon spectaculaire les résultats du marketing numérique pour plus de 3500 marques mondiales, dont The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia, KLM et ASOS.

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.