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IBM Cloud Authors: Liz McMillan, Jeev Trika, Yeshim Deniz, Elizabeth White, John Esposito

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Digital Intelligence Leader Webtrends Chooses DeviceAtlas for Device Data in Webtrends Analytics Solutions

Mobile Web technology provider dotMobi and Webtrends, a leader in digital intelligence, today announced an agreement to embed device intelligence from dotMobi’s DeviceAtlas® product into Webtrends analytics solutions. That means Webtrends analytics can now include detailed data from DeviceAtlas on which mobile phones and devices — like game consoles and media players — are being used to interact with a customer’s online presence.

“As the leader in multi-channel analytics, we are constantly looking to improve the depth and breadth of insight across all digital channels,” said Bruce Kenny, EVP of Technology and Hosted Operations, Webtrends. “The mobile and social channels are no longer peripheral — they are core to any digital marketing effort.”

Eileen O’Sullivan, dotMobi COO and CFO, said, “Understanding the ways your customer base engages with your content is the cornerstone of a successful online strategy. DeviceAtlas gives content providers intelligence on what devices their customers are using; with that information, they can provide content designed to work at its best on those devices. We look forward to working with Webtrends to ensure their clients have deep, useful analytics on all types of devices.”

DeviceAtlas provides information on approximately 10,000 mobile and Web-enabled devices with a high-speed API capable of making millions of detections per second. DeviceAtlas is used by a variety of large brands and Fortune 100 companies, including Adobe, Sprint, IBM, General Motors and Target.

Webtrends analytics solutions have set the standard for innovation and performance, and the company counts some of the biggest global brands as customers, including Associated Press, Barclays, BMW, Coca-Cola, Microsoft and The New York Times.

About dotMobi

Headquartered in Dublin, dotMobi — a wholly owned subsidiary of Afilias Limited — is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile devices with speed, accuracy and relevant content. Visit http://dotMobi.mobi for more information on .MOBI domains and all dotMobi services, including DeviceAtlas and the goMobi mobile website publishing solution.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimization solutions delivered across mobile, social and web enable marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improves digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia, KLM, ASOS and more.

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