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IBM Cloud Authors: Cloud Best Practices Network, Alois Mayr, Elizabeth White, John Esposito, Liz McMillan

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Webtrends, líder em inteligência digital, escolhe o DeviceAtlas para Dados de Dispositivos em Soluções de Análises da Webtrends

A provedora de tecnologia web móvel dotMobi e a Webtrends, líder em inteligência digital, anunciaram hoje um acordo para integrar o dispositivo inteligente do produto DeviceAtlas® da dotMobi nas soluções de análise da Webtrends. Isso significa que a análise da Webtrends agora pode incluir dados detalhados do DeviceAtlas sobre o qual telefones celulares e dispositivos - como consoles de videogames e players de mídia - estão sendo usados para interagir com presença on-line do cliente.

"Como líder em análise multicanal, estamos constantemente procurando melhorar a profundidade e amplitude de visão em todos os canais digitais", disse Bruce Kenny, Vice-Presidente Executivo de Tecnologia e Operações Hospedadas, Webtrends. "Os canais móveis e sociais não são mais periféricos - eles são fundamentais para qualquer esforço de marketing digital."

Eileen O'Sullivan, Diretora Operacional e Diretora Financeira da dotMobi, disse: "Entender as formas que a sua base de clientes se envolve com o seu conteúdo é o alicerce de uma estratégia online bem sucedida. A DeviceAtlas oferece aos provedores de conteúdo conhecimento sobre quais dispositivos seus clientes estão usando; com essa informação, eles podem fornecer conteúdo projetado para funcionar da melhor forma nesses dispositivos. Estamos ansiosos por trabalhar com a Webtrends para garantir que seus clientes tenham uma análise profunda e útil sobre todos os tipos de dispositivos."

A DeviceAtlas fornece informações sobre cerca de 10.000 dispositivos móveis e habilitados para web com API de alta velocidade capaz de fazer milhões de detecções por segundo. O DeviceAtlas é usado por uma variedade de grandes marcas e empresas Fortune 100, incluindo Adobe, Sprint, IBM, General Motors e Target.

As soluções de análise Webtrends definiram o padrão para a inovação e desempenho, e a empresa conta com algumas das maiores marcas globais como clientes, incluindo: Associated Press, Barclays, BMW, Coca-Cola, Microsoft e The New York Times.

Sobre a dotMobi

Com sede em Dublin, a dotMobi - uma subsidiária integral da Afilias Limited - é líder mundial na habilitação do desenvolvimento e descoberta de conteúdo móvel de qualidade através de serviços inovadores, ajudando, por sua vez, empresas e indivíduos a atingirem bilhões de usuários de telefones celulares no mundo. A dotMobi incentiva a inovação na indústria móvel ao fornecer aos provedores de conteúdo as ferramentas de que precisam para garantir que a Web funcione nos dispositivos móveis com velocidade, precisão e conteúdo relevante. Acesse http://dotMobi.mobi para obter outras informações sobre os domínios .MOBI e todos os serviços dotMobi, incluindo o DeviceAtlas e a solução de publicação de website móvel goMobi.

Sobre a Webtrends, Inc.

A Webtrends suporta o sucesso do marketing digital. A Webtrends está na vanguarda da relevância do marketing digital em tempo real e da gestão da experiência do cliente através da inteligência unificada do cliente. Nossas soluções de otimização e análise líderes no setor oferecidas em celulares, redes sociais e web permitem aos profissionais de marketing otimizar campanhas, maximizar o valor do cliente durante o ciclo de vida e proporcionar experiências de marca digital altamente relevantes em tempo real.

A Webtrends melhora significativamente os resultados de marketing digital para mais de 3.500 marcas globais, incluindo: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia, KLM, ASOS, entre outras.

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