Welcome!

IBM Cloud Authors: Elizabeth White, Liz McMillan, Sematext Blog, Pat Romanski, Kevin Jackson

News Feed Item

Webtrends, líder em inteligência digital, escolhe o DeviceAtlas para Dados de Dispositivos em Soluções de Análises da Webtrends

A provedora de tecnologia web móvel dotMobi e a Webtrends, líder em inteligência digital, anunciaram hoje um acordo para integrar o dispositivo inteligente do produto DeviceAtlas® da dotMobi nas soluções de análise da Webtrends. Isso significa que a análise da Webtrends agora pode incluir dados detalhados do DeviceAtlas sobre o qual telefones celulares e dispositivos - como consoles de videogames e players de mídia - estão sendo usados para interagir com presença on-line do cliente.

"Como líder em análise multicanal, estamos constantemente procurando melhorar a profundidade e amplitude de visão em todos os canais digitais", disse Bruce Kenny, Vice-Presidente Executivo de Tecnologia e Operações Hospedadas, Webtrends. "Os canais móveis e sociais não são mais periféricos - eles são fundamentais para qualquer esforço de marketing digital."

Eileen O'Sullivan, Diretora Operacional e Diretora Financeira da dotMobi, disse: "Entender as formas que a sua base de clientes se envolve com o seu conteúdo é o alicerce de uma estratégia online bem sucedida. A DeviceAtlas oferece aos provedores de conteúdo conhecimento sobre quais dispositivos seus clientes estão usando; com essa informação, eles podem fornecer conteúdo projetado para funcionar da melhor forma nesses dispositivos. Estamos ansiosos por trabalhar com a Webtrends para garantir que seus clientes tenham uma análise profunda e útil sobre todos os tipos de dispositivos."

A DeviceAtlas fornece informações sobre cerca de 10.000 dispositivos móveis e habilitados para web com API de alta velocidade capaz de fazer milhões de detecções por segundo. O DeviceAtlas é usado por uma variedade de grandes marcas e empresas Fortune 100, incluindo Adobe, Sprint, IBM, General Motors e Target.

As soluções de análise Webtrends definiram o padrão para a inovação e desempenho, e a empresa conta com algumas das maiores marcas globais como clientes, incluindo: Associated Press, Barclays, BMW, Coca-Cola, Microsoft e The New York Times.

Sobre a dotMobi

Com sede em Dublin, a dotMobi - uma subsidiária integral da Afilias Limited - é líder mundial na habilitação do desenvolvimento e descoberta de conteúdo móvel de qualidade através de serviços inovadores, ajudando, por sua vez, empresas e indivíduos a atingirem bilhões de usuários de telefones celulares no mundo. A dotMobi incentiva a inovação na indústria móvel ao fornecer aos provedores de conteúdo as ferramentas de que precisam para garantir que a Web funcione nos dispositivos móveis com velocidade, precisão e conteúdo relevante. Acesse http://dotMobi.mobi para obter outras informações sobre os domínios .MOBI e todos os serviços dotMobi, incluindo o DeviceAtlas e a solução de publicação de website móvel goMobi.

Sobre a Webtrends, Inc.

A Webtrends suporta o sucesso do marketing digital. A Webtrends está na vanguarda da relevância do marketing digital em tempo real e da gestão da experiência do cliente através da inteligência unificada do cliente. Nossas soluções de otimização e análise líderes no setor oferecidas em celulares, redes sociais e web permitem aos profissionais de marketing otimizar campanhas, maximizar o valor do cliente durante o ciclo de vida e proporcionar experiências de marca digital altamente relevantes em tempo real.

A Webtrends melhora significativamente os resultados de marketing digital para mais de 3.500 marcas globais, incluindo: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia, KLM, ASOS, entre outras.

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.