|By PR Newswire||
|December 12, 2012 09:01 AM EST||
NEW YORK, Dec. 12, 2012 /PRNewswire/ -- Marian Salzman, CEO of Havas PR North America and an award-winning trendspotter, is providing a preview of her forecast for the new year, titled "13 for 2013." Looking at the two irresistible forces that have been shaping the lives of billions of global citizens over the past half-decade—technology and the economy—Salzman has identified a shift in direction and momentum that has placed us in the center of oppositional alternatives.
"As we head into 2013, technology continues to develop at a rapid clip, but major economies are limping along," Salzman says. "Technological ideas that were flights of fancy in 2007 are now available to, and being used by, the masses. On the other hand, the feeble global economy has forced consumers, corporations and governments to change their expectations of many things we used to take for granted as everyday. The result overall is a radical reshaping of 'normal.'"
"The only way to survive and thrive today is to arm yourself with the right tools," says John Winsor, CEO and co-founder of Victors & Spoils and chief innovation officer of Havas. "In this quest, trendspotting is more important than ever. It's essential for creating relevant content and shaping products, services and markets."
Here's a sneak peek at the 13 trends from Salzman's upcoming report:
1. Sound of the Year for 2013: Co. Life is a co-production, and collaboration is the hottest concept at work and home (especially there, as multiple generations gather in the communal nest). All the "co-" words (co-creation, co-parenting, commingle, coincide, copreneurials, even coincidence) take on bigger meaning because "you + me" is somehow armor and protection against the wild world, and also brain food to ensure that all the "i" stuff (isolation is the worst, though infection sounds fairly vile …) doesn't happen.
2. Make Solutions, Not Problems. Politicians always say they have the solution, otherwise they get taken down. Negativity has never won friends except when it's dissing the other side. Take the subprime crisis: Nobody took notice of Nouriel Roubini and others who were causing "problems" with their contrarian views of impending trouble.
3. 2013 Living: Austerity with Double-Dip Frugality. Consumerism will be replaced by collaborative consumption and an eye on less being more through micro-ownership (1/12 of a car, 1/4 of a dog, 1/365 of a vacation home, etc.). It felt awkward when we started buying only essentials, then the economy bit us a second time. Now, expect the global consumer class to reduce and reuse far ahead of shopping till they drop.
4. Economies Go Alternative. New is now old. Old is next. Cashless economy fits in. But we find new marketplaces for trading recyclables, experiments with local currencies—everything from the storage biz to Dumpster diving to old houses and more.
5. What's Next for an Imperfect World? Photoshop can clean up all kinds of imperfections, cosmetic dentistry can repair someone's smile and the SAT tutor can prep the average student for test success. So how do we embrace and celebrate the less-than-perfect people, places and things we revere as authentic? The yin (quest for perfection) and yang (search for authenticity) lead to quite a juggle.
6. Dads: The New Moms. In a post-mancession economy, dads are hunkering down, minding the kids and carving out new traditions and mores for raising the family. They are also becoming a new stereotype; if ladies of the house were the target consumers in the 1970s, daddy bloggers will be the men to watch by 2015, setting the international shopping lists.
7. The Future of Education: Constant Schooling. Tomorrow, school will be continuous and only a clickstream away, and most industrious people will look at education as a lifelong commitment to personal relevance: their own. College might cost megabucks, but top-drawer instruction is now available for free online—and so it's log in or lose out.
8. Rethinking Quality of Life. Slowing down the pace is a dream scenario for most, especially anyone who has benefited from (and/or been injured by) the fast lane and the pace of change. More emphasis will be placed on slow cooking and eating, on slowing down aging and courtships. We'll chase homey vibes (slow colors, scents, sensorial experiences) to offset the pace of mobile everything.
9. What's Next for Places? SXSW made Austin the Texas capital of cool. Lost in Translation showed a new generation Tokyo's cutting-edge subculture. Savannah benefited from Midnight in the Garden of Good and Evil to become a home to young artists and young-at-heart retirees. Pittsburgh reinjected itself with digitivity and is now thriving with modernity and energy (not of the steel kind). Solutions and local placemakers believed that these places could.
10. The Rise of Africa. For decades, we wrote off Africa as the slow cousin of the modern world, but today we're beginning to see signs that this land of 1 billion people might become the new Asia. If African commodities continue to boom, watch the continent take center stage in the next global economy.
11. The Big Burg Theory. New supercities are materializing, and the biggest cities will grow even bigger, with more than 15 million in residence and new big problems arising (from pollution to terrorism) but also the potential for new solutions. Most of these hot capitals will be in the emerging markets.
12. Reconnecting to Reality with Native Cultures. This is becoming a trigger word in fashion and style, and the source of "ground zero reality" in everyday life. After a spell of rooting for what feels real and authentic, native is becoming the ultimate proof point. The native essence—knowing where something or someone is really from—will become an obsession in this increasingly virtual world.
13. 2013: The Year Fatigue Set In. Fatigue is ubertrendy in almost every format. All kinds of trendy diagnoses are raging, but none as talked-about as chronic fatigue syndrome. Medical journals have reported on fad diagnoses including adrenal fatigue. When we write history for 2013, it might be the year fatigue took root and we all migrated back to a binary approach to living, with no outlets for overload because everything is survival or reboot.
As one of the world's leading trendspotters, Salzman has presented an annual trends report for 17 consecutive years. Each report curates her insights regarding changing attitudes, beliefs, values and media preferences, as well as the broader geopolitical shifts that together are transforming the landscape for brands, business, newscrafting and newsmaking.
The full report is coming soon to iBooks; the PDF format is available for download at havasworldwide.com. For more information and some of Salzman's past annual forecasts, please go to the Brainfood tab at us.havaspr.com.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Global Communications Manager
T +1 212-886-2018
SOURCE Havas Worldwide
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 23, 2014 07:30 PM EST Reads: 1,921
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 23, 2014 12:00 PM EST Reads: 1,896
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Nov. 23, 2014 07:45 AM EST Reads: 1,767
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 22, 2014 10:00 PM EST Reads: 1,669
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 22, 2014 05:30 PM EST Reads: 1,690
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 22, 2014 05:30 PM EST Reads: 1,538
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 22, 2014 05:30 PM EST Reads: 1,922
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 21, 2014 09:15 PM EST Reads: 1,692
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,679
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,581
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,542
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,594
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,498
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 20, 2014 04:45 PM EST Reads: 1,326
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,973
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Nov. 20, 2014 12:30 PM EST Reads: 2,125
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Nov. 18, 2014 09:00 PM EST Reads: 2,397
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Nov. 18, 2014 08:15 PM EST Reads: 1,785
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Nov. 18, 2014 01:30 PM EST Reads: 2,268
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
Nov. 13, 2014 05:00 AM EST Reads: 3,699