Welcome!

Websphere Authors: Glenn Rossman, Elizabeth White, Yeshim Deniz, Liz McMillan, Roger Strukhoff

News Feed Item

13 Sightings For 2013

Next Year Will Be Marked by Reconciliations, Reactions, Collaborations and Native Rising

NEW YORK, Dec. 12, 2012 /PRNewswire/ -- Marian Salzman, CEO of Havas PR North America and an award-winning trendspotter, is providing a preview of her forecast for the new year, titled "13 for 2013." Looking at the two irresistible forces that have been shaping the lives of billions of global citizens over the past half-decade—technology and the economy—Salzman has identified a shift in direction and momentum that has placed us in the center of oppositional alternatives. 

"As we head into 2013, technology continues to develop at a rapid clip, but major economies are limping along," Salzman says. "Technological ideas that were flights of fancy in 2007 are now available to, and being used by, the masses. On the other hand, the feeble global economy has forced consumers, corporations and governments to change their expectations of many things we used to take for granted as everyday. The result overall is a radical reshaping of 'normal.'"

"The only way to survive and thrive today is to arm yourself with the right tools," says John Winsor, CEO and co-founder of Victors & Spoils and chief innovation officer of Havas. "In this quest, trendspotting is more important than ever. It's essential for creating relevant content and shaping products, services and markets."

Here's a sneak peek at the 13 trends from Salzman's upcoming report:

1.      Sound of the Year for 2013: Co. Life is a co-production, and collaboration is the hottest concept at work and home (especially there, as multiple generations gather in the communal nest). All the "co-" words (co-creation, co-parenting, commingle, coincide, copreneurials, even coincidence) take on bigger meaning because "you + me" is somehow armor and protection against the wild world, and also brain food to ensure that all the "i" stuff (isolation is the worst, though infection sounds fairly vile …) doesn't happen.

2.      Make Solutions, Not Problems. Politicians always say they have the solution, otherwise they get taken down. Negativity has never won friends except when it's dissing the other side. Take the subprime crisis: Nobody took notice of Nouriel Roubini and others who were causing "problems" with their contrarian views of impending trouble.

3.      2013 Living: Austerity with Double-Dip Frugality. Consumerism will be replaced by collaborative consumption and an eye on less being more through micro-ownership (1/12 of a car, 1/4 of a dog, 1/365 of a vacation home, etc.). It felt awkward when we started buying only essentials, then the economy bit us a second time. Now, expect the global consumer class to reduce and reuse far ahead of shopping till they drop.

4.      Economies Go Alternative. New is now old. Old is next. Cashless economy fits in. But we find new marketplaces for trading recyclables, experiments with local currencies—everything from the storage biz to Dumpster diving to old houses and more.

5.      What's Next for an Imperfect World? Photoshop can clean up all kinds of imperfections, cosmetic dentistry can repair someone's smile and the SAT tutor can prep the average student for test success. So how do we embrace and celebrate the less-than-perfect people, places and things we revere as authentic? The yin (quest for perfection) and yang (search for authenticity) lead to quite a juggle.

6.      Dads: The New Moms. In a post-mancession economy, dads are hunkering down, minding the kids and carving out new traditions and mores for raising the family. They are also becoming a new stereotype; if ladies of the house were the target consumers in the 1970s, daddy bloggers will be the men to watch by 2015, setting the international shopping lists.

7.      The Future of Education: Constant Schooling. Tomorrow, school will be continuous and only a clickstream away, and most industrious people will look at education as a lifelong commitment to personal relevance: their own. College might cost megabucks, but top-drawer instruction is now available for free online—and so it's log in or lose out.

8.      Rethinking Quality of Life. Slowing down the pace is a dream scenario for most, especially anyone who has benefited from (and/or been injured by) the fast lane and the pace of change. More emphasis will be placed on slow cooking and eating, on slowing down aging and courtships. We'll chase homey vibes (slow colors, scents, sensorial experiences) to offset the pace of mobile everything.

9.      What's Next for Places? SXSW made Austin the Texas capital of cool. Lost in Translation showed a new generation Tokyo's cutting-edge subculture. Savannah benefited from Midnight in the Garden of Good and Evil to become a home to young artists and young-at-heart retirees. Pittsburgh reinjected itself with digitivity and is now thriving with modernity and energy (not of the steel kind). Solutions and local placemakers believed that these places could.

10.  The Rise of Africa. For decades, we wrote off Africa as the slow cousin of the modern world, but today we're beginning to see signs that this land of 1 billion people might become the new Asia. If African commodities continue to boom, watch the continent take center stage in the next global economy.

11.  The Big Burg Theory. New supercities are materializing, and the biggest cities will grow even bigger, with more than 15 million in residence and new big problems arising (from pollution to terrorism) but also the potential for new solutions. Most of these hot capitals will be in the emerging markets.

12.  Reconnecting to Reality with Native Cultures. This is becoming a trigger word in fashion and style, and the source of "ground zero reality" in everyday life. After a spell of rooting for what feels real and authentic, native is becoming the ultimate proof point. The native essence—knowing where something or someone is really from—will become an obsession in this increasingly virtual world.

13.  2013: The Year Fatigue Set In. Fatigue is ubertrendy in almost every format. All kinds of trendy diagnoses are raging, but none as talked-about as chronic fatigue syndrome. Medical journals have reported on fad diagnoses including adrenal fatigue. When we write history for 2013, it might be the year fatigue took root and we all migrated back to a binary approach to living, with no outlets for overload because everything is survival or reboot.

As one of the world's leading trendspotters, Salzman has presented an annual trends report for 17 consecutive years. Each report curates her insights regarding changing attitudes, beliefs, values and media preferences, as well as the broader geopolitical shifts that together are transforming the landscape for brands, business, newscrafting and newsmaking.

The full report is coming soon to iBooks; the PDF format is available for download at havasworldwide.com. For more information and some of Salzman's past annual forecasts, please go to the Brainfood tab at us.havaspr.com.

About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

Contact:
Lisa Gruber
Global Communications Manager
Havas Worldwide
T +1 212-886-2018
lisa.gruber@havasww.com

SOURCE Havas Worldwide

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Last week, while in San Francisco, I used the Uber app and service four times. All four experiences were great, although one of the drivers stopped for 30 seconds and then left as I was walking up to the car. He must have realized I was a blogger. None the less, the next car was just a minute away and I suffered no pain. In this article, my colleague, Ved Sen, Global Head, Advisory Services Social, Mobile and Sensors at Cognizant shares his experiences and insights.
We are reaching the end of the beginning with WebRTC and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) irreversibly encoded. In his session at Internet of @ThingsExpo, Peter Dunkley, Technical Director at Acision, will look at how this identity problem can be solved and discuss ways to use existing web identities for real-time communication.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT. Attendees will learn real-world benefits of WebRTC and explore future possibilities, as WebRTC and IoT intersect to improve customer service.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at Internet of @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, will share some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, an Open Source Cloud Communications company that helps the shift from legacy IN/SS7 telco networks to IP-based cloud comms. An early investor in multiple start-ups, he still finds time to code for his companies and contribute to open source projects.
The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines.
All major researchers estimate there will be tens of billions devices – computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Erik Lagerway, Co-founder of Hookflash, will walk through the shifting landscape of traditional telephone and voice services to the modern P2P RTC era of OTT cloud assisted services.
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehension and conference efficiency.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, will discuss single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example to explain some of these concepts including when to use different storage models.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. These technological reforms have not only changed computers and smartphones, but are also changing the data processing model for all information devices. In particular, in the area known as M2M (Machine-To-Machine), there are great expectations that information with a new type of value can be produced using a variety of devices and sensors saving/sharing data via the network and through large-scale cloud-type data processing. This consortium believes that attaching a huge number of devic...
Innodisk is a service-driven provider of industrial embedded flash and DRAM storage products and technologies, with a focus on the enterprise, industrial, aerospace, and defense industries. Innodisk is dedicated to serving their customers and business partners. Quality is vitally important when it comes to industrial embedded flash and DRAM storage products. That’s why Innodisk manufactures all of their products in their own purpose-built memory production facility. In fact, they designed and built their production center to maximize manufacturing efficiency and guarantee the highest quality of our products.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital business.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. Download Slide Deck: ▸ Here
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
With the iCloud scandal seemingly in its past, Apple announced new iPhones, updates to iPad and MacBook as well as news on OSX Yosemite. Although consumers will have to wait to get their hands on some of that new stuff, what they can get is the latest release of iOS 8 that Apple made available for most in-market iPhones and iPads. Originally announced at WWDC (Apple’s annual developers conference) in June, iOS 8 seems to spearhead Apple’s newfound focus upon greater integration of their products into everyday tasks, cross-platform mobility and self-monitoring. Before you update your device, here is a look at some of the new features and things you may want to consider from a mobile security perspective.