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Liaison Forecasts Top Cloud, Integration, and Managed Services Predictions for 2013

Liaison Technologies, a global provider of secure cloud-based integration and data management services and solutions, announced today its top predictions for cloud computing, business integration, and managed services in 2013. Based on insights gathered from IT industry thought leaders, analysts, and enterprise customers, Liaison anticipates the market will see an increased demand for managed services, more complete data integration solutions, and the reinvention of services companies that will align themselves with the cloud. Liaison believes these changes will drive a disruptive shift for IT over the next year.

Liaison’s top predictions for 2013 include:

Cloud adoption will drive a convergence across previously distinct integration solutions

As companies continue to move to the cloud, they will seek complete data integration solutions instead of distinguishing between various silos of integration “features” that exist today such as; Application to Application (A2A), Business to Business (B2B), Managed File Transfer (MFT) and Business Process Management (BPM). Liaison believes this convergence in the integration market will have profound implications across IT organizations including internal Centers of Excellences, vendors, and overall sourcing/ deployment strategies for IT. This shift across the industry will ultimately lead to more comprehensive and “data aware” integration architectures within the next few years.

Managed services will remain the “secret ingredient” to success as integration complexity proliferates

With more regulation, security considerations, and an increased diversification and federation of data, companies will begin to recognize that technology alone cannot solve the challenge of integrating disparate systems. Liaison predicts that we will see a renewed focus on blended solutions that combine technology, people, and processes particularly as it relates to the marriage of integration and data management. Companies will look to managed services experts to obtain the human touch they’ve been missing. The users’ desire for lower cost, simplicity, and more assured security will drive this trend in the new year and solution providers should prepare to offer integration expertise to accommodate the demand.

Services companies will win the race to the Cloud over their software brethren

As legacy software providers struggle to embrace a true cloud services model, the industry will see an increase in merger and acquisition activity and the rise of new terms like “Private Cloud” as companies begin to bridge old and new offerings. Liaison predicts that together, with leading Cloud Integration Brokers like IBM, Accenture, and others, IT service leaders will have the upper hand in winning the race to the cloud. This increased pressure to evolve will drive a large split across the industry between those who are able to successfully embrace the cloud business models and those who simply cannot. Customers will emerge as the ultimate winner of this battle, with a more diverse set of solutions to choose from and competitive pricing models.

Vertical markets will turn to the private sector for data integration solutions that can scale

As Healthcare organizations and Government funded Health Information Exchanges (HIE’s) alike struggle to find a sustainable business model, Liaison predicts that the market will see a surge in demand for proven (private sector) data integration networks. With little observable value to show from their initial grants being exhausted on maintenance of basic infrastructure integration, we will see up to 90% of all Government funded Health Information Exchanges failing to reach sustainability by 2016. As organizations continue to shift their focus towards providing a unique value to their constituency in the coming years, Liaison believes that vertical markets will seek an integration solution that empowers data to become actionable.

“There is no doubt that managed services will play a critical role in helping companies thrive next year, as they begin unfolding the layers of complexity around cloud initiatives that have been implemented over the past year or two,” said Bob Renner, CEO of Liaison Technologies. “At the industry level, we will bear witness to a reinvention among services companies who will begin to make a turn to the cloud in very meaningful ways while traditional software giants continue to struggle.”

About Liaison

Liaison Technologies is a global integration, data management and data security company. It provides unique and high-value services to move, transform and manage business information in the cloud, and to protect data to help organizations master complex security challenges and meet compliance mandates. With a comprehensive array of business-to-business and application-to-application integration and data transformation services, as well as on-premise and cloud-based data security solutions, Liaison's practitioners implement data management infrastructures adapted to each client's specific business requirements. Headquartered in Atlanta, Liaison has offices in the Netherlands, Finland, Sweden and the United Kingdom. For more information, visit www.liaison.com.

Liaison and the Liaison logo are trademarks of Liaison Technologies, Inc. All other names or product names mentioned in this release are trademarks or registered trademarks of their respective companies.

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