Welcome!

IBM Cloud Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Stefan Bernbo

News Feed Item

George P. Johnson Appoints Jorge Narvaez-Arango to Lead Creative on Global IBM Account

The number one ranked experience marketing agency, George P. Johnson (GPJ), today announced the appointment of industry veteran Jorge Narvaez-Arango as Vice-President of Creative, IBM Worldwide, a brand for which GPJ serves as agency of record for all global customer event programs. Based in New York City, Narvaez-Arango will lead GPJ’s creative and experience design efforts on behalf of the IBM account and coordinate work across every GPJ design studio globally to grow one of the world’s most innovative technology brands.

Narvaez-Arango takes the reins of this storied creative account at a key time in its evolution; as IBM continues to build out its groundbreaking Smarter Planet vision, the role of experiential design in driving consumer perception and business demand has never been more important to its success. In addition to delivering innovative and engaging experiences, and ensuring creative alignment across the global event program, he is also charged with challenging conventional approaches to event-based marketing through a variety of channels: physical, online and mobile/tablet/device-driven.

A trained architect and experienced designer, Narvaez-Arango has held senior creative leadership positions at some of the country’s top design and brand strategy firms. Most recently, he was the Creative Director for brand environments at Bruce Mau Design and Creative Partner at Proces5. Since graduating from Harvard University, he has held similar positions at top global studios such as Arnell Group, AECOM-DMJM, DMJM Rottet and EMBT Architects. In these roles he led multidisciplinary design teams, creating brand experiences for clients such as General Electric, Pepsi, Home Depot, GNC, DevonWorks, Hines, Soliform, Li-Ning and the Fontainebleau Hotel & Resorts.

“This is an incredible time for a world class brand such as IBM to embrace experiential and brand experience as a means to initiate and maintain deeper relationships with their clients,” said Narvaez-Arango. “I’m excited to explore how, in the midst of an explosion in technology and communication, we can be innovative when designing transformative and memorable brand-related experiences that will support the growth of the IBM brand now and in the future.”

Narvaez-Arango will have the full resources of GPJ’s global creative studios and its integrated Strategy + Planning practice to build out the future of experiential engagement for IBM. Brand marketers turn to GPJ to create big consumer and business-to-business experiential marketing ideas and then activate them in emerging and established markets worldwide.

“A brand like IBM is a magnet for the best creative talent in the world and we couldn’t be more excited to have someone of Jorge’s caliber join our team,” said Fiona Bruder, SVP Client Services Worldwide with GPJ. “He’s the right person to help us continue to build out IBM’s proprietary ‘Signature Experience’ marketing model, which takes inspiration from the Smarter Planet brand platform to completely transform how IBM engages audiences through events.”

About George P. Johnson (www.gpj.com)

GPJ is the number one ranked experience marketing agency, enabling brand marketers to create great ideas and bring them to life through integrated experiential programs that leverage online, device-driven and physical brand experiences. Brands in technology, healthcare, CPG, finance, automotive and other markets rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other audiences. GPJ is part of Project: WorldWide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at www.twitter.com/georgepjohnson.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...