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PivotLink Expands Leadership Team to Accelerate Growth in Marketing Analytics

Appoints IBM/Coremetrics Veterans Caroline Waterson and Bill DeLauro

SAN FRANCISCO, CA -- (Marketwire) -- 12/17/12 -- PivotLink, the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS), today announced the appointment of two Cloud marketing software veterans to drive the company's next stage of growth. Caroline Waterson joins PivotLink as vice president of Field Marketing and Bill DeLauro joins as vice president of Operations.

"PivotLink's market-leading analytic solutions allow marketing professionals to understand consumer preferences and behavior across channels and drive meaningful engagement along their path-to-purchase," said Bruce Armstrong, president and CEO, PivotLink. "Welcoming Caroline and Bill to the team caps a tremendous year of customer and partner wins and validation for our new solutions -- all signs that PivotLink is extremely well positioned to capitalize on this market opportunity in 2013."

With over 25 years of experience delivering global field and digital marketing strategies for SaaS and enterprise software companies, Caroline Waterson understands what it takes to deliver revenue. As vice president of field marketing at PivotLink, Waterson is responsible for driving PivotLink's growth by helping retail marketers understand their customers and how to market to them effectively. Waterson most recently led global campaigns and digital best practices for IBM's enterprise marketing management division following IBM's acquisition of digital marketing optimization leader Coremetrics. Waterson previously held senior marketing positions at technology leaders such as Postini (acquired by Google), Borland, Business Objects (acquired by SAP) and Sybase. Waterson reports to chief revenue officer Jeff Schmidt.

Waterson added, "I have three passions: marketing, PivotLink's success and high-performance sports cars like the Aston Martin DB9. It's an adrenaline rush to market a marketing application to marketers knowing we're demonstrating best practices."

Bill DeLauro brings nearly 20 years of technology service delivery expertise to his role as vice president of Operations at PivotLink, where he focuses on innovations that distinguish PivotLink's market-leading SaaS offering. DeLauro most recently lead the Global SaaS Operations & Infrastructure for IBM's enterprise marketing management division, where he managed a three petabyte Private Cloud, deployed its first SaaS applications in China, and launched seven cloud data center offerings. Bill was previously vice president of Operations at Coremetrics, achieving an outstanding service delivery record and award-winning customer satisfaction based on high availability and reliability. Bill previously held senior management and executive roles at companies such as Borg Warner, Loomis, Activant Solutions (now Epicor Software). He has also served his country with a distinguished service record, including many years as an Airborne, Combat Arms officer.

DeLauro added, "I'm very excited to join such a great company and lend my SaaS experience to enhance the superior performance and scalability customers attribute to PivotLink."

About PivotLink Corporation

PivotLink is the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS). PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2. PivotLink's on-demand analytic solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit Follow @PivotLink on Twitter at and on Facebook at

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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