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Skyword Founder and CEO Tom Gerace to Share Insights on Building Better Content at New Media Expo 2013

BOSTON, MA -- (Marketwire) -- 12/18/12 -- Skyword, the leading content production platform, today announced that Founder and CEO Tom Gerace will be presenting at New Media Expo 2013, to be held at the Rio All-Suite Hotel & Casino in Las Vegas, January 6-8, 2013.

Within the event's BusinessNext Spotlight, on Tuesday, January 8 at 3:00 p.m., Tom will offer advice on building the right content in his session, "Brand Journalist -- Creating great content for companies without selling your soul."

Brands around the world are becoming publishers. Tom's session will explore how writers can leverage their reputation, domain expertise, and networks of followers, friends and fans to build a relationship with these brands without compromising integrity.

Skyword will also be demonstrating the Skyword Platform at booth #719. Additionally, the company will present its inaugural Skywriter of the Year award. Using the company's content platform, Skywriters combine their passions, expertise and writing skills to publish content on leading brand and media company websites including IBM Midsize Insider, United Way, Everyday Health and ImpreMedia.

New Media Expo (NMX) is the largest conference and trade show for bloggers, podcasters, and web TV and video series creators. Over 30,000 content creators from more than 50 countries will attend this annual event. Members of the media interested in meeting with Skyword at the event are invited to contact Juli Greenwood at 617-515-8412 or juli@scratchmm.com.

About Skyword: http://www.skyword.com
Skyword is the leading comprehensive content production platform. The Skyword Platform enables brands, retailers, media companies and agencies to acquire and engage customers by efficiently producing quality content optimized for search and the social web. Skyword for Agencies is an offshoot of the Skyword Platform designed to meet the specific needs of marketing and advertising agencies that manage content programs for multiple clients. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platform makes it easy to produce, optimize and promote content at any scale to create meaningful, lasting relationships with customers. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group.

Connect with Skyword
Blog: http://www.skyword.com/blog/
The Content Standard, Content Marketing News and Insights: http://www.contentstandard.com
Facebook: https://www.facebook.com/skyword
Twitter: @skyword
Google+: https://plus.google.com/116106239912491759886/posts

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Press Contact:
Juli Greenwood
Scratch Marketing + Media
617-515-8412
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