Click here to close now.




















Welcome!

IBM Cloud Authors: Elizabeth White, Carmen Gonzalez, XebiaLabs Blog, Liz McMillan, Pat Romanski

News Feed Item

Big Data Algorithm Secrets Revealed by Experts at Rocket Fuel's Successful Chicago Event

Fast-Growing Company Hosted a Lively Discussion That Included Author Christopher Steiner, Obama for America's Chief Data Scientist Rayid Ghani, as Well as Other Leading Experts in the Field

REDWOOD CITY, CA -- (Marketwire) -- 12/18/12 -- Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, recently hosted its successful "Advertising That Learns: Where Artificial Intelligence Met Madison Avenue" on December 5, 2012. Leaders from the interconnected ecosystem of digital advertising, politics, academia, and industry met to discuss the growing impact of artificial intelligence and big data algorithms on our daily lives.

Speakers at the event included:

  • Christopher Steiner, New York Times best-selling author of Automate This: How Algorithms Came to Rule Our World
  • Rayid Ghani, chief scientist of the Obama for America 2012 campaign
  • Robert Grossman, University of Chicago professor and Open Data Group founder
  • Keary Phillips, senior manager, Internet acquisition programs and DRTV, Allstate Insurance Company
  • Rishad Tobaccowala, chief of strategy and innovation at VivaKi
  • George John, founder & CEO of Rocket Fuel

The event, which was held at Chicago's Mid America Club, opened with a keynote by Steiner, and followed with a panel discussion featuring the headline speakers. George John, the founder and CEO of Rocket Fuel, led the conversation and posed key questions to the panelists about how artificial intelligence (AI) and big data algorithms have impacted everything from politics, to education, commerce, medicine, advertising, and beyond.

As Steiner pointed out up front, algorithms are a set of instructions that tell a machine what to do with a piece of information. "But algorithms have grown to be incredibly complex and nimble," he said. "They're no longer rote sequence sets of instructions. They can be dynamic, they can learn, they can adapt, they can evolve. And that's of course where AI comes in. Algorithms in fact have evolved to the point where we're not always the ones shaping them; they shape themselves."

Steiner's closing line, "The guy with the data is going to win," started an interesting conversation. As Tobaccowala sees it, having the data is just the beginning of the battle. "If you don't have the data, it's unlikely that you're going to win," he said. "On the other hand, if you have all of the data, that's not sufficient to win."

Phillips agreed. "The marketer's dilemma is knowing that there are a number of different factors we're looking at that will tell us who our ideal and most profitable customer is. But how do we parlay that into the marketing side of things using similar technologies to really hone in on the information? It's easy to reach a lot of people, but ideally we want to reach the right people that are going to fit within our optimal pricing model -- which will yield better profitability."

Not surprisingly, getting to profitability is a key concern for all of the speakers. As Grossman said, "When you bring together best-practice analytic operations, lifecycle management for the algorithms, access to the data, understanding latency with the analytic infrastructure and the algorithms, I think of that as the perfect storm [for big data]. And the communities that best understand how to exploit that have a huge competitive advantage."

Though they came from different industries, with different challenges, the panelists all agreed with Tobaccowala's statement: "Clearly, every large company has discovered math is helping them." But another key point he made was "One of the things I've said is where the world might be digital, people remain analog. You actually can inspire people through emotion, but they remain analog because they're fearful of change."

This fear of change is everywhere, and, people's biggest fear is being replaced by machines. As Tobaccowala said, "If you hear a little voice inside saying 'your job is obsolete,' believe it. It is... Management's dream is to replace carbon (humans) with silicon (computers)."

John gently countered, saying "It's not so much silicon versus carbon. I like our employees... To me, silicon is just one way of operationalizing in an efficient way."

Ghani agreed, and made a clear point about the critical need for both carbon and silicon when it came to the success of Obama for America 2012. "We had a really good engineering team and analysts who over the past several years had built an infrastructure to put all the data together... We could've made the perfect printout list. But if we had nobody to make the phone calls (or knock on doors), it would've been completely useless. So yes, we had a smart group of people who built models and predicted all these things. That was really important, but it wasn't sufficient. We had both a data infrastructure and an execution infrastructure. Without those things, we couldn't have done anything."

An archive of the event's web simulcast -- viewed by hundreds of people in six countries worldwide -- can be viewed here.

About Rocket Fuel
Follow Rocket Fuel on Twitter
Follow Rocket Fuel on Facebook
Read the Rocket Fuel Blog

About Rocket Fuel Inc.:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in 15 cities worldwide including New York, London, Toronto, and Hamburg.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small, but are focused on specific tasks. The ability for developers to deploy multiple containers – thous...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.