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Parta Dialogue Ensures Asian Market Penetration for the eValue(TM) Social Media ROI Suite

MONTREAL, QUEBEC and TORONTO, ONTARIO and MEXICO CITY, MEXICO and PARIS, FRANCE -- (Marketwire) -- 01/08/13 -- Parta Dialogue (TSX VENTURE:PAD), experts in Social Campaign Optimization and Social Learning, announces signature of an agreement with One9Ninety (http://www.one9ninety.com ), a leading digital marketing agency established in Singapore and Shanghai, for distribution of Parta's eValue(TM) Social Media ROI Suite in the Asia Pacific zone. Already servicing the needs of global brands doing business in Asia, One9Ninety will now begin offering social media performance evaluations for clients such as LG, L'Oreal, Watsons, Volvo Cars.

Laurent Verrier, CEO of One9Ninety, states that his company: "...has been following the evolution of the eValue(TM) tool and believes it will be of great help in understanding how our clients can improve their social media strategy while learning more about the social media tactics of their direct competitors,".

Paul Allard, CEO of Parta Dialogue judges that this alliance will help drive global market penetration for the eValue(TM) Social Media ROI Suite, which can measure the results of accounts in any language. "Wherever companies are investing in their social media presence, the eValue(TM) Suite becomes a critical gauge of efficiency and a tool for fine tuning social tactics," adds Allard.

The eValue(TM) Social Media ROI Suite is a set of software as a service tools designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings.

More information about the e-Value Efficiency Calculator can be found at the following address: http://www.evaluesuite.com

About Parta

Parta offers Social Media and Social Learning solutions to its clients from offices in Montreal, Toronto, Paris and Mexico and is the developer of leading eValue(TM) Social Media ROI Suite: www.evaluesuite.com

Many visionary businesses already employ Parta's solutions for internal and external online engagement. Among these are Proctor and Gamble, Nestle, Durex, Budweiser, IBM, Mazda, Universal Pictures and Rock the Vote. www.partadialogue.com

PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates through two subsidiaries:

#engagementlabs, an all-digital agency offering a targeted range of social strategies, customized engagement platforms and analytic tools to measure performance and ROI totally focused on social engagement & optimization: www.engagementlabs.com.

edu-performance, totally focused on internal engagement and productivity, Edu-Performance offers customized Social Learning and online training solutions: www.eduperformance.com.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

Contacts:
Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245
paul.allard@partadialogue.com

Tom Liacas, VP Social Media
Parta Dialogue Inc.
+1 (514) 771-5120
tom.liacas@partadialogue.com

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