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Epicor Unveils Multi-Year Strategic Plan to Fuel Growth in the Retail Technology Sector

Key Initiatives Include Support for Global Market Requirements, Cross-Channel Retailing, and Cloud to Enhance Market Share and Expand Global Footprint

NEW YORK, NY -- (Marketwire) -- 01/15/13 -- NRF 2013 (Booth 1805) -- Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, today unveiled a multi-year strategic plan to grow its market share and expand its global footprint in the retail technology space, here at the NRF 2013, the industry's premier retail technology showcase.

Recognized as the No. 1 vendor of point of sale (POS) software among the top 250 largest specialty soft goods and hard goods retailers by an independent research and advisory firm(1), Epicor is the retail technology partner of choice for thousands of retailers -- from Aeropostale and Build-A-Bear Workshop, to General Nutrition Centers, True Value Company and Under Armour.

The multi-year strategic plan is designed to enable Epicor to maintain and grow its leadership position, and is initially focused on four strategic priorities: global expansion, cross-channel execution, and continuing investments in both POS and enterprise cloud technology. To support these initiatives, the company has allocated significant new resources in the form of monetary investments and the addition of new personnel.

The key initiatives align with new and emerging requirements in the retail sector, one of which is retail globalization. According to a survey of 326 major international retailers conducted by CBRE, the globalization of the retail sector continued to gain steam in 2012, with almost half (47%) of the retailers in the survey having a presence in The Americas, Europe Middle East and Africa (EMEA) and Asia Pacific.(2)

To this end, Epicor has established a new international business development, sales, services and support unit to support the globalization requirements of retailers doing business in APAC, Latin America and EMEA. Epicor will also look to partner with local resources to support in-region sales, services and support. The company is committed to supporting global market requirements in its core applications, and Epicor also will ready its end-to-end retail technology suite for global deployment.

Another Epicor initiative aligning with a key focus for retailers in 2013 and beyond is cross-channel execution. Underscoring its importance to retailers, Ebeltoft Group´s 2012 Global Cross Channel Retailing report says, "For most market leading retailers and their challengers, cross channel will be an imperative, not an option."(3)

Epicor has been a leader in cross-channel execution solutions for many years. Existing proven solutions include Epicor Retail Enterprise Selling and Multi-Channel Transaction Adapter solutions that enable a seamless cross-channel fulfillment capability. To take these solutions to the next level and further differentiate its cross-channel capabilities, Epicor plans to deliver a single, integrated order management and fulfillment solution across channels and offer eCommerce and Mobile Commerce integrations leveraging the Epicor Retail Multi-Channel Transaction Adapter (MCTA) and Order Management Systems. Epicor also will focus on expanding eCommerce and cross channel sales and partner integration.

"Our multi-year strategic plan outlines the key priorities for Epicor to develop and expand its capabilities to meet the new and emerging needs of advanced retailers," said Ian Rawlins, vice president, retail marketing and business development for Epicor. "It's important to communicate this vision both internally and also for our valued retail clients, and execution is key. To enable us to achieve our strategic goals and make good on these commitments, we're investing millions of dollars to make certain we have the right resources in place to ensure success. To this end, in fiscal 2013 alone, Epicor is expanding its retail development organization by more than 30%."

The additional development resources will support Epicor commitments in cloud-based architecture development, the other initiatives outlined in the multi-year strategic plan. To support best-in-class scalability, the company will leverage cloud-based technologies across the Epicor Retail Enterprise product suite and will focus on leveraging cloud-based transaction logic for a unified single enterprise transaction platform to support centralized POS and cross-channel transactions.

Last year, a study from IBM revealed 70 percent of mid-sized businesses plan to deploy cloud technology to improve IT systems and lower costs.(4) Retail, with a highly distributed environment, with hundreds and sometimes thousands of physical locations, thousands of distributed associates and often millions of consumers all needing access to up-to-date and integrated information and transaction systems, is the ideal environment to leverage a cloud infrastructure.

Together these strategic initiatives represent a significant multi-year commitment by the organization and will enable Epicor Retail to maintain and expand its market leadership position in general and specialty retail markets on a global basis.

About Epicor Retail Solutions
Epicor provides advanced solutions for retailers seeking to streamline processes, integrate channels, leverage intelligence and inspire customers, to maximize profitability. The Epicor Retail end-to-end suite is designed to meet the evolving merchandise and service expectations of today's connected, cross-channel shoppers, and the business requirements of the most demanding softgoods, hardgoods and specialty retail environments in a variety of industries including apparel, footwear, discount, general merchandise, automotive aftermarket, lumber and building materials, nursery, and pharmacy. Thousands of leading companies -- from Aeropostale, Aftermarket Auto Parts Alliance and Build-A-Bear Workshop, to General Nutrition Centers, True Value Company and Under Armour -- trust Epicor to help them remain current, competitive, and consistently strong.

About Epicor Software Corporation
Epicor Software Corporation is a global leader delivering inspired business software solutions to the manufacturing, distribution, retail and services industries. With over 40 years of experience serving small, midmarket and larger enterprises, Epicor has more than 20,000 customers in over 150 countries. Epicor enterprise resource planning (ERP), retail management software, supply chain management (SCM), and human capital management (HCM) enable companies to drive increased efficiency and improve profitability. With a history of innovation, industry expertise and passion for excellence, Epicor provides the single point of accountability that local, regional and global businesses demand. The Company's headquarters are located in Dublin, California, with offices and affiliates worldwide. For more information, visit

Follow Epicor on Twitter @Epicor, @EpicorUK, @EpicorEMEA, @EpicorANZ, @EpicorLAC, @Epicor_Retail, @Epicor_DIST and Facebook.

Epicor and the Epicor logo are trademarks of Epicor Software Corporation, registered in the United States and other countries. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.

(1) IHL Group, "A Retailers Guide: POS Software for Softgoods Retailers" (Sept. 26, 2012) and "A Retailers Guide: POS Software for Hardgoods Retailers" (Sept. 28, 2012).

(2) How Global is the Business of Retail?, CBRE, April 2012,

(3) 2012 Global Cross Channel Retailing, Ebeltoft Group, June 2012,

(4) Inside the Midmarket: A 2011 Perspective, IBM, 2011,

Lisa Preuss
Senior Director, Public Relations
Epicor Software Corporation
+1 949 585 4235

Erin Lutz
Lutz PR (on behalf of Epicor)
+ 1 949 293 1055

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