Click here to close now.



Welcome!

IBM Cloud Authors: Pat Romanski, Anders Wallgren, Liz McMillan, Sarah Patrick, Carmen Gonzalez

News Feed Item

Study: Americans Say Business --Not Government-- Holds The Most Power To Create Change

Around 6 in 10 of Americans Say Businesses Are Better Run than Government. Two-Thirds Believe Businesses Bear as Much Responsibility as Government for Driving Positive Social Change.

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- As the world's attention shifts to Washington next week to observe the ushering in of President Barack Obama's second term, a far-reaching new study by Havas Worldwide shows that Americans are deeply skeptical of Washington and are looking to businesses to step in where their elected officials have failed. A majority of Americans believe that businesses are better run than government and are better suited to cope with at least one critical global challenge: climate change. The study also reveals a sharp contrast between the U.S. and the rest of the world: Americans (regardless of political affiliation) believe that paying one's fair share of taxes is one of the most important factors in being a good citizen.

The global study was conducted online among 10,219 adults in 31 countries. This release focuses primarily on responses from the 503 respondents in the United States.

Key findings include:

  • Paying one's fair share of taxes is a more important facet of good citizenship in the United States than in the rest of the world:
    • According to the global survey respondents, the most important factor in being a good citizen today is behaving ethically and responsibly (cited as a top-three factor by 68% of the total global sample), followed by being self-sufficient/taking care of one's family (54%) and being a responsible consumer (36%).
    • However, Americans strayed from the pack in this regard: Whereas they agreed that behaving ethically and being self-sufficient are the most important aspects of good citizenship, they rounded out their top three with paying one's fair share of taxes. Clearly, the notion that the tax burden is unevenly shared has become a sticking point—although it varies a bit by political affiliation: Democrats and Independents cited taxes as a top-three factor, whereas Republicans consider voting a stronger mark of good citizenship than paying one's fair share of the tax burden.
    • Americans also place less import on curbing one's carbon footprint: Globally, a majority of the sample (56%) believe that a person who recycles regularly is a better citizen than someone who votes in every election but doesn't make an effort to reduce his or her waste. In the United States, only 36% of respondents agreed with that statement, with independents least likely to agree (28%) and Democrats most likely to do so (46%).

  • Americans want businesses to step in where government has failed:
    • Two-thirds of Americans believe that the more powerful corporations become, the more obligated they are to behave ethically and with the public interest in mind. Almost as many (73% of Democrats and 60% of Republicans) go so far as to say that businesses bear as much responsibility as government for driving positive social change.
    • Nearly half the total U.S. sample (49%) and 6 in 10 Democrats expect corporations to play an increasingly vital role in addressing the world's major problems. And 51% (65% of Democrats vs. 45% of Republicans) would like their favorite brands/companies to play a bigger role in their local communities.
    • This doesn't mean Americans want their elected representatives out of the picture: 7 in 10 want corporations and government to work together to make the world a better place.

"The study makes it clear that U.S. consumers expect businesses to play a higher role than making goods and generating profits," said Tom Morton, chief strategic officer of Havas New York and co-chief strategy officer of Havas Worldwide North America. "As businesses grow larger and more powerful, they are expected to take on duties that were once the tasks of government. Partly, this is an issue of perceived competence: a majority of Americans surveyed (58% of Democrats and 69% of Republicans) think that, in general, businesses are better run than governments. And 52% (66% of Democrats and 50% of Republicans) think corporations are better positioned than governments to combat climate change.  We're at a point where people think that the world's problems have outgrown the reach and the capability of governments.  It's time for companies to step up."

"People expect more from corporate America than ever before," added James Lou, executive vice president and chief strategy officer of Havas Worldwide Chicago and co-chief strategy officer of Havas Worldwide North America. "Being ethical and minimizing a company's impact on the environment is no longer enough. Americans want real leadership from the business community and real solutions to the pressing challenges we face as a country and as a global community. The good news is that we're unearthing more and more evidence that those companies that come forward to create change and proffer solutions are being rewarded with stronger customer loyalty and improved bottom lines. Doing good has become one of the most reliable pathways to doing well."

To read more insights from the study and download the "Communities and Citizenship: Redesigned for a New World" white paper, visit www.havasworldwide.com/prosumer-report and follow @prosumer_report on Twitter.

About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

Methodology
Market Probe International fielded the online survey in summer 2012 among 10,219 adults in 31 countries: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, the Czech Republic, the Dominican Republic, Finland, France, Germany, India, Italy, Japan, Kazakhstan, Kuwait, Malaysia, Mexico, Russia, Saudi Arabia, Singapore, South Africa, Spain, Taiwan, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, and the United States.

For more information about Havas Worldwide's global studies, please visit http://www.havasworldwide.com/prosumer-report or contact Matt Weiss, global chief marketing officer, at matt.weiss@havasww.com.

Jared Kreiner
Havas Worldwide
212.886.4269
jared.kreiner@havasww.com

SOURCE Havas Worldwide

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...