Welcome!

IBM Cloud Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Carmen Gonzalez

News Feed Item

Update: Rocket Fuel Continues Its Path of Record-Setting Programmatic Buying Growth

2012 Proved to Be a Stellar Growth Year for Rocket Fuel's Revenues, Client Base, and Headcount, and Proof of Programmatic Buying's Longevity

REDWOOD CITY, CA -- (Marketwire) -- 01/18/13 -- Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, announced today it achieved record revenue of $107 million and more than doubled its staff in 2012. The company's annual revenue increased by 138%, and Rocket Fuel had its strongest year of client additions and employee headcount since inception.

Programmatic buying -- the ability to bid on an advertising inventory source, in real time, for the opportunity to show one specific ad to one consumer in one specific context, continues to gain momentum. Research firm IDC has projected that programmatic buying will grow at 53% per year between 2011 and 2016, and will account for 58% of indirect display ad sales and 20% of all display advertising. Furthermore, IDC cites programmatic buying as the fastest growing sector in digital advertising, eclipsing mobile, video, and social advertising spending. eMarketer, Parks Associates, and Forrester have all published independent analysis that confirms the growth and impact of programmatic buying across the digital advertising ecosystem.

2012 Rocket Fuel Highlights:

  • Revenue: Revenue grew from $45M to $107M with growth from new customers in new markets as well as repeat customers shifting more budget to Rocket Fuel.
  • Advertisers: The number of new advertisers with Rocket Fuel increased 93% in 2012 over 2011, significantly improving the company's market share.
  • Technology: Achievements in its programmatic buying solution:
    • The artificial intelligence technology platform now simultaneously addresses 26.237 billion daily real-time-biddable (RTB) impressions across display, video, mobile, and Facebook advertising inventory
    • Full RTB integration with Facebook's Advertising Exchange (FBX)
    • 8,424 CPU cores across five worldwide datacenters
  • People Growth: Total staff increased 126% from 128 employees at year-end in 2011, to 289 employees at year-end in 2012; leadership was further strengthened with the addition of six new executives: Eric Porres as CMO; Scott Spaulding as Vice President of East Coast Sales; Oliver Hülse as General Manager of Germany; Aaron Kaliner as Vice President of Enterprise Sales; JoAnn Covington as General Counsel; and Derek Sidebottom as Vice President of People. Ron Codd, PeopleSoft's former CFO, joined Rocket Fuel's board of directors.
  • Worldwide Growth: Rocket Fuel opened six additional offices, further solidifying its global presence with new offices in Amsterdam, Atlanta, Hamburg, Raleigh-Durham, Toronto, Washington DC. It now has offices in 15 cities worldwide. Rocket Fuel also entered the emerging Japanese programmatic-buying market, aligning with Japan's largest digital marketing company, cyber communications inc. (cci), a wholly-owned subsidiary of Dentsu. Under the terms of the strategic alliance, cci runs its digital ad-management service, "PerformanceX Management," on top of Rocket Fuel's platform, offering full-service brand and direct response campaigns to clients.
  • Funding: A $50 million Series C-1 investment, led by Northgate Capital, with additional investment from Cross Creek Capital, Mohr Davidow Ventures, Nokia Growth Capital, Summit Partners, and Comerica. Karey Barker from Cross Creek Capital and Greg S. Goldfarb from Summit Partners joined as board observers.
  • Recognition: The company received 11 different industry awards, including Forbes' Most Promising Companies in America (ranked #22), the AlwaysOn Global 250 (2 consecutive years) and OnMedia 100 (3 consecutive years), JMP Securities' Hot 100 Software Companies, and was named one of Bay Area's Top Workplaces in 2012 according to Workplace Dynamics.

Quotes:
"When we started Rocket Fuel in 2008, we believed that marketers and agency media teams would want smart robots buying and optimizing online ad space for them. It has been a true privilege to work with our investors and our employees to make this vision a reality," said George John, CEO of Rocket Fuel. "Since founding the company, all trends have gone in our favor:

  • marketers became more serious about delivering quantifiable results through digital advertising,
  • the supply of digital ad space has become increasingly abundant, liquid, and purchasable programmatically,
  • consumers have accelerated their ecommerce activity and time spent with digital media, across social sites, video, and through mobile devices,
  • computational power has become increasingly inexpensive while software for managing big data has become increasingly robust.

Broadly, the prospects for artificial intelligence and robotics have become more evident over time -- such as Watson winning Jeopardy®, the Curiosity rover landing itself on Mars, and self-driving cars becoming abundant. It's an incredibly exciting time to be part of the advertising economy, with a $500Bn global advertising market that has made itself increasingly available to Rocket Fuel's programmatic buying platform, such as Facebook's creation of its exchange."

About Rocket Fuel
Follow Rocket Fuel on Twitter
Follow Rocket Fuel on Facebook
Read the Rocket Fuel Blog

About Rocket Fuel Inc.:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Awarded #22 on the Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in 15 cities worldwide including New York, London, Toronto, and Hamburg.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.