|By PR Newswire||
|January 21, 2013 11:41 PM EST||
SYDNEY, Jan. 21, 2013 /PRNewswire/ -- Social collaboration is expected to gather momentum over the next few years in Australia and this trend is complementary to a more collaboration-focused business climate. This was the finding from the newly released Frost & Sullivan Australian Social Collaboration Market 2012.
According to Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ, one of the main factors accelerating the adoption of social collaboration solutions is the growing importance of smart devices in an enterprise environment. "The proliferation of smart devices is driving a significant change in the way employees access corporate applications. Additionally we will start seeing more of the Unified Communications solutions incorporate social media and collaboration as part of its solution" she said. The consumerisation of IT has brought about a new aspect of communicating in the marketplace and vendors are incorporating a more social collaboration in all aspects of new offerings and this is across contact centres, e-mail, videoconferencing, mobility, and collaboration.
Big data also brings about a whole new aspect to social collaboration. It will be very powerful in the future for companies to understand the deeper aspects of social collaboration in the cloud, through information on mobile devices, websites and social platforms. Social analytics will grow in importance as it will provide organisations with greater intelligence and measurements on social collaboration activities. William stated, "That will be the foundation of helping them benchmark themselves against competition as well as deepen their understanding of what is currently lacking as part of their overall product, marketing or customer service strategy. It is still early days and this area will evolve over time and there will be huge opportunity for vendors in the analytics and business intelligence space to develop social collaboration analytical tools."
Social collaboration will also impact and transform other markets beyond enterprise collaboration. The integration of various communication channels, especially the e-mail and Instant Messaging (IM) is a result of the transformation.
Anand Balasubramanian, Industry Analyst, ICT Practice, Frost & Sullivan ANZ says, "E-mail will continue to be relevant, however e-mail will be more social in nature in the coming years. We are already witnessing that sort of innovation from vendors in the marketplace."
The integration of social media with enterprise collaboration will also greatly benefit the contact centre industry, as the capabilities of contact centre agents will be improved by the integration of analytics with customer information, enabling agents to better collaborate with other agents and departments to assist the customer across multiple channels (voice, e-mail, chat).
The social collaboration market was initially identified as having a number of small players, each offering similar, identical services. However, the market is evolving towards an integrated platform approach in which the e-mail and IM forms are combined with social collaboration, voice, video and other applications. Unified-Communications (UC) vendors and Customer Relationship Management (CRM) providers are in a good position to leverage this demand and are beginning to include social collaboration capabilities and building these as strengths in their portfolios.
As part of the research, Frost & Sullivan surveyed 210 IT decision makers in Australia to understand market behaviour and views towards Social Collaboration. Some of the key findings include:
- Close to 34% of organisations are at the inception stage of social collaboration adoption and are in the process of evaluating the role and scope of social collaboration as a part of an overall strategy.
- Microsoft, Google, Cisco and IBM were rated as the preferred vendors for social collaboration solutions
Going forward, Frost & Sullivan expects further consolidation in the market, with only a small number of players dominant by end of 2013. There were a number of acquisitions in the market in 2012, with Microsoft's acquisition of Yammer and SAP's acquisition of SuccessFactors being the most significant. Prior to that VMware acquired Socialcast to gain an entry into the market. Such consolidation trends are expected to continue, which will give an advantage to vendors able to offer an integrated collaboration experience for the user. The most significant acquisition in 2012, Microsoft's acquisition of Yammer set the foundation for Microsoft to emerge and hold a strong position in the social collaboration market.
Frost & Sullivan's report, Frost & Sullivan Australian Social Collaboration Market 2012, forms a part of the Frost & Sullivan Enterprise Communications Research program. All research services included in this subscription provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. For media queries and more information please send an e-mail with your contact details to Donna Jeremiah, Corporate Communications, at firstname.lastname@example.org.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066
SOURCE Frost & Sullivan
- Top 20 Cyber Security Companies 2014
- March 2014 StorageIO Update Newsletter : Cisco Cloud, VMware VSAN and More
- OASIS Approves OData 4.0 Standards for an Open, Programmable Web
- Heartbleed OpenSSL Vulnerability
- Infonetics: Mobile Device Security Taking Front Stage as Businesses Try to Get Tighter Grip on Mobile Gear
- ActiveState Joins EMC, IBM, HP, Pivotal, Rackspace, SAP, VMware and CenturyLink to Bring Open Multi-Cloud Platform-as-a-Service to Enterprise Computing
- Cloud World Forum Addresses the Evolving Role of the CIO
- Two Emulex Controllers Achieved Huawei Ready Certification
- Emulex Announces Ethernet Networking and Converged Network Adapters for the Open Compute Project
- Canonical: Ubuntu 14.04 LTS the cloud platform of choice
- Global Cloud-based Storage Industry
- Research and Markets: Global Business Process Management (BPM) PaaS Market 2014-2018 with IBM Corp., OpenText Corp., and Pegasystems Inc. Dominating
- Lenovo to Acquire IBM's x86 Server Business
- Emulex Optimises Performance and Scalability for Virtualisation and the Cloud with New Ethernet and Converged Network Adapters
- Managed Server Hosting: The Ten Benefits
- RSA Conference USA 2014 Exhibitor Profiles (M Through Z)
- IBM Helps Business Partners Grow With Resources for Cloud, Big Data & Analytics
- Global Customer Relationship Management (CRM) Software Industry
- Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management
- 10 « ex bonnes pratiques » à abandonner et... 10 bonnes résolutions pour 2014. Troisième partie : dites non aux Clouds Privés !
- The Cloud-Based Virtual Desktop Infrastructure (VDI) Market 2013-2023
- Top 20 Cloud Computing Companies 2014
- Top 20 Cyber Security Companies 2014
- Cyber Security Market Forecast 2014-2024
- Java vs C++ "Shootout" Revisited
- Where Are RIA Technologies Headed in 2008?
- Unveiling the java.lang.Out OfMemoryError
- WebSphere Application Server Java Dumps
- Cloud People: A Who's Who of Cloud Computing
- How To Deploy Scalable WebSphere Applications Using "Maven" Build Tool
- Breaking News: New Internal IBM Report Says "Another Flawed Study"
- Profiles for WebSphere Application Server 6.0
- Last Exclusive JDJ Interview With "IBM's" John A. Swainson, Now CA's Newly Appointed CEO
- Developing Java and Web Services Applications on Rational Application Developer V6
- Automated Deployment of Enterprise Application Updates
- Your Guide to Portal Clustering in WebSphere Portal Server 5.1