|By PR Newswire||
|January 23, 2013 05:27 PM EST||
FRANKFORT, Allemagne, PARIS et NEW YORK, 23 janvier 2013 /PRNewswire/ -- Galigeo, acteur leader du marché géodécisionnel acquiert la société allemande geoXtend GmbH. Cet investissement permet à Galigeo d'étendre son développement en Allemagne, en Autriche et en Suisse afin de répondre à la forte croissance du marché de la « location intelligence ».
Galigeo a choisi geoXtend pour sa grande expertise de la Business Intelligence (BI), des Systèmes d'Information Géographiques (SIG) et sa capacité à livrer des solutions géodécisionnelles dans les domaines de la distribution, des forces de vente et de la sectorisation commerciale. geoXtend possède une expérience sans égale qui combine une large expertise technologique avec la connaissance approfondie de plusieurs secteurs. Alors que tous les grands secteurs d'activité peuvent bénéficier des solutions géodécisionnelles, geoXtend mettra l'accent sur les entreprises de distribution et biens de consommation, les télécoms, l'énergie, la pharmacie et la santé, le secteur public et la sécurité.
« Nous pouvons désormais proposer aux entreprises souhaitant optimiser leurs investissements BI et CRM des solutions modernes de « location intelligence » basées sur la plateforme Galigeo. Les solutions géodécisionnelles Galigeo offrent un réel atout pour le marché germanophone. Elles combinent la dimension spatiale aux applications décisionnelles et CRM et permettent aux organisations privées et publiques de bénéficier d'outils d'analyse et de pilotage plus puissants », explique Michael Arthen, Fondateur et Dirigeant de geoXtend.
geoXtend renforce ainsi son offre de services spécialisés en location intelligence avec des solutions éprouvées à fortes valeurs ajoutées pour :
- Étendre les outils de BI comme SAP Business Objects, IBM Cognos, Microstrategy, etc. et systèmes de CRM (Salesforce.com) avec des fonctionnalités de cartographie avancée et d'analyse spatiale.
- Automatiser le géocodage et l'exploitation des données hétérogènes provenant de toute source de données (Data Warehouse et Data Marts) qui permettent aux clients d'obtenir une meilleure connaissance de leur marché et de leurs consommateurs, en les aidant à visualiser et à analyser les résultats.
- Améliorer la connaissance des marchés locaux, définir la sectorisation commerciale et optimiser le déploiement des forces de vente et des réseaux de points de vente grâce à une meilleure connaissance et analyse géographique des territoires.
geoXtend travaille avec les principaux fournisseurs de solutions BI et CRM disponibles sur le marché.
À propos de Galigeo
Galigeo offre des solutions logicielles de géo-business intelligence. En combinant la dimension spatiale aux données présentes dans les outils décisionnels, Galigeo permet aux organisations privées et publiques de bénéficier d’outils d’analyse et de pilotage plus puissants. Depuis 2001, Galigeo a développé une expertise dans les domaines suivants: infrastructures de réseaux, sectorisation commerciale, géomarketing, gestion des territoires, détection des fraudes et reporting règlementaire et environnemental.
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