Click here to close now.




















Welcome!

IBM Cloud Authors: Carmen Gonzalez, Elizabeth White, XebiaLabs Blog, Liz McMillan, Pat Romanski

News Feed Item

Thismoment Reports 700% Growth in Monthly Recurring Revenue for 2012 as Global Brands Adopt the Dynamic Brand Experience

SAN FRANCISCO, CA -- (Marketwire) -- 01/30/13 -- Thismoment, an enterprise-class provider of cloud-based software enabling the creation, delivery and measurement of Dynamic Brand Experiences™, today announced a 7x year over year monthly recurring revenue growth for 2012. This strong momentum demonstrates that as brand marketers seek to reach and engage customers in any location, at any time, and on any device in a way that is both personal and relevant, Thismoment's Distributed Engagement Channel™ (DEC) platform is increasingly becoming a central component of their digital marketing strategy.

Introduced in March 2010, DEC is already licensed by more than 100 of the Fortune 500 -- including Coca-Cola, Microsoft, Intel, Target, GM, Maybelline and Sony -- who use it to drive content consumption, sharing, conversation, and conversion easily and simultaneously across Web, mobile, and social media touch points, often on a global basis.

In October of 2012, the company released DEC 4, the newest version of its flagship product. DEC 4 has been the most rapidly adopted release in the company's history, with more than 100 deployments to date, and is delivering unprecedented levels of user engagement as measured by time spent per visit, UGC submissions, and video views.

2012 Performance and Milestones for Thismoment

Company Highlights

  • Secured $22 Million Series C round of funding led by Trident Capital and Sierra Ventures
  • Rapidly growing global presence, including expansion of EMEA office, launch of LATAM region, and acquisition of Bangalore-based technology center
  • New hires in leadership team including Stephen Bach (Chief Financial Officer), Shirley Foster (Senior Vice President, Engineering), Leandro Cruz de Paula (Divisional Vice President, Latin America), and Chris McGarry (Vice President, Product Marketing)

Customer Highlights

  • Added dozens of new customers across all categories, including American Family Insurance, Deloitte, IBM, Levi Strauss, and TaylorMade
  • Launched several hundred successful brand campaigns in partnership with the world's leading digital agencies, including Digitas, BBDO, VML & Mindshare
  • Conducted nationwide premier customer events throughout the New York, Chicago, San Francisco and Los Angeles areas
  • Instituted a global corporate visit center at San Francisco headquarters, hosting premier clients and strategic partners from around the world

Product Highlights

  • Industry-first mobile user-generated content engine (UGC)
    • DEC's industry-leading UGC engine added smartphone and tablet support, allowing multimedia uploads directly from mobile browsers
  • Facebook Timeline and Twitter card multimedia embeds
    • DEC enabled customers to extend their brand experience by embedding trackable multimedia theater modules into Twitter cards and Facebook's timeline, newsfeed and ticker
  • Responsive design
    • DEC's responsive design tools and adaptive HTML5-based templates now enable customers to easily optimize the user experience for different device form factors
  • LinkedIn social publishing integration
    • Thismoment became a LinkedIn preferred developer and launched LinkedIn page and group posting and scheduling functionality to DEC. This allows brands using DEC's Community Manager tools to easily publish to Facebook, Twitter, Google+ and LinkedIn simultaneously
  • Google+ social publishing integration
    • Thismoment became a Google+ preferred developer, integrating similar social posting, scheduling, management and measurement functionality for Google+
  • Developer.thismoment.com
    • Thismoment created a place for third party developers to leverage a host of APIs, playground, live documentation and sample code to make it easier and faster to build custom brand experiences on Thismoment's platform

User Engagement Highlights

  • 6 minutes average time spent per visit across hundreds of DEC-powered channels
  • More than 67 million user visits, and 133 million video views
  • 1 million+ user generated content (UGC) submissions processed, and more than 9 million views of user-submitted media
  • A single DEC-powered live event on Coke TV (coca-cola.tv) generated more than 500,000 simultaneous viewers across 20 countries, with the average view time topping 40 minutes

Quotes

"2012 was an important year for Thismoment, as we continued to demonstrate that our platform uniquely provides Fortune 500 brands the power, scale, and agility required to effectively engage consumers across an increasingly fragmented digital landscape."

- Vince Broady, Founder and CEO, Thismoment

"We went to Google and said we need something that's more dynamic, flexible and robust, and they were the ones that brought Thismoment to us, and ever since then, we've been very, very pleased. Overall, the net impact has been substantial. We fight above our weight, so we like companies that move at what we call 'Hyundai speed', and this is what's great about Thismoment...we can turn something over to them, and they can turn it around on a dime."

- Jon Budd, Senior Group Manager New Media, Hyundai

"Thismoment's DEC (Distributed Engagement Channel) has allowed our Tomb Raider local communities to be exceptionally responsive, and empowers each of them to utilize the site as an actual asset. I can now not only receive feedback on our implementations immediately, but I can also be much more flexible with my communication strategies. I can then provide our international constituents capabilities they previously did not possess, and empower them to experience the same advantages."

- Karl Stewart, Global Brand Manager, Crystal Dynamics

"The major benefit really is the amount of time that Thismoment saves us from the mechanical aspects of propagating content through social channels. We can now spend that time on developing the creative messaging and also thinking more strategically about how we want to engage with the end user. Everyone we've met at Thismoment has been more than willing to accommodate our needs, and they have a breadth of knowledge that we've not come across very much in the industry of social media. To be perfectly honest with you, there was simply no single vendor who provided the scope of functionality that Thismoment did."

- David Spector, Head of Mobile, TMP

About Thismoment
Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world's biggest brands. To learn more, please visit thismoment.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Julie Galla
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.