Welcome!

Websphere Authors: Pat Romanski, Elizabeth White, Liz McMillan, Carmen Gonzalez, Sanjeev Sharma

News Feed Item

Thismoment Reports 700% Growth in Monthly Recurring Revenue for 2012 as Global Brands Adopt the Dynamic Brand Experience

SAN FRANCISCO, CA -- (Marketwire) -- 01/30/13 -- Thismoment, an enterprise-class provider of cloud-based software enabling the creation, delivery and measurement of Dynamic Brand Experiences™, today announced a 7x year over year monthly recurring revenue growth for 2012. This strong momentum demonstrates that as brand marketers seek to reach and engage customers in any location, at any time, and on any device in a way that is both personal and relevant, Thismoment's Distributed Engagement Channel™ (DEC) platform is increasingly becoming a central component of their digital marketing strategy.

Introduced in March 2010, DEC is already licensed by more than 100 of the Fortune 500 -- including Coca-Cola, Microsoft, Intel, Target, GM, Maybelline and Sony -- who use it to drive content consumption, sharing, conversation, and conversion easily and simultaneously across Web, mobile, and social media touch points, often on a global basis.

In October of 2012, the company released DEC 4, the newest version of its flagship product. DEC 4 has been the most rapidly adopted release in the company's history, with more than 100 deployments to date, and is delivering unprecedented levels of user engagement as measured by time spent per visit, UGC submissions, and video views.

2012 Performance and Milestones for Thismoment

Company Highlights

  • Secured $22 Million Series C round of funding led by Trident Capital and Sierra Ventures
  • Rapidly growing global presence, including expansion of EMEA office, launch of LATAM region, and acquisition of Bangalore-based technology center
  • New hires in leadership team including Stephen Bach (Chief Financial Officer), Shirley Foster (Senior Vice President, Engineering), Leandro Cruz de Paula (Divisional Vice President, Latin America), and Chris McGarry (Vice President, Product Marketing)

Customer Highlights

  • Added dozens of new customers across all categories, including American Family Insurance, Deloitte, IBM, Levi Strauss, and TaylorMade
  • Launched several hundred successful brand campaigns in partnership with the world's leading digital agencies, including Digitas, BBDO, VML & Mindshare
  • Conducted nationwide premier customer events throughout the New York, Chicago, San Francisco and Los Angeles areas
  • Instituted a global corporate visit center at San Francisco headquarters, hosting premier clients and strategic partners from around the world

Product Highlights

  • Industry-first mobile user-generated content engine (UGC)
    • DEC's industry-leading UGC engine added smartphone and tablet support, allowing multimedia uploads directly from mobile browsers
  • Facebook Timeline and Twitter card multimedia embeds
    • DEC enabled customers to extend their brand experience by embedding trackable multimedia theater modules into Twitter cards and Facebook's timeline, newsfeed and ticker
  • Responsive design
    • DEC's responsive design tools and adaptive HTML5-based templates now enable customers to easily optimize the user experience for different device form factors
  • LinkedIn social publishing integration
    • Thismoment became a LinkedIn preferred developer and launched LinkedIn page and group posting and scheduling functionality to DEC. This allows brands using DEC's Community Manager tools to easily publish to Facebook, Twitter, Google+ and LinkedIn simultaneously
  • Google+ social publishing integration
    • Thismoment became a Google+ preferred developer, integrating similar social posting, scheduling, management and measurement functionality for Google+
  • Developer.thismoment.com
    • Thismoment created a place for third party developers to leverage a host of APIs, playground, live documentation and sample code to make it easier and faster to build custom brand experiences on Thismoment's platform

User Engagement Highlights

  • 6 minutes average time spent per visit across hundreds of DEC-powered channels
  • More than 67 million user visits, and 133 million video views
  • 1 million+ user generated content (UGC) submissions processed, and more than 9 million views of user-submitted media
  • A single DEC-powered live event on Coke TV (coca-cola.tv) generated more than 500,000 simultaneous viewers across 20 countries, with the average view time topping 40 minutes

Quotes

"2012 was an important year for Thismoment, as we continued to demonstrate that our platform uniquely provides Fortune 500 brands the power, scale, and agility required to effectively engage consumers across an increasingly fragmented digital landscape."

- Vince Broady, Founder and CEO, Thismoment

"We went to Google and said we need something that's more dynamic, flexible and robust, and they were the ones that brought Thismoment to us, and ever since then, we've been very, very pleased. Overall, the net impact has been substantial. We fight above our weight, so we like companies that move at what we call 'Hyundai speed', and this is what's great about Thismoment...we can turn something over to them, and they can turn it around on a dime."

- Jon Budd, Senior Group Manager New Media, Hyundai

"Thismoment's DEC (Distributed Engagement Channel) has allowed our Tomb Raider local communities to be exceptionally responsive, and empowers each of them to utilize the site as an actual asset. I can now not only receive feedback on our implementations immediately, but I can also be much more flexible with my communication strategies. I can then provide our international constituents capabilities they previously did not possess, and empower them to experience the same advantages."

- Karl Stewart, Global Brand Manager, Crystal Dynamics

"The major benefit really is the amount of time that Thismoment saves us from the mechanical aspects of propagating content through social channels. We can now spend that time on developing the creative messaging and also thinking more strategically about how we want to engage with the end user. Everyone we've met at Thismoment has been more than willing to accommodate our needs, and they have a breadth of knowledge that we've not come across very much in the industry of social media. To be perfectly honest with you, there was simply no single vendor who provided the scope of functionality that Thismoment did."

- David Spector, Head of Mobile, TMP

About Thismoment
Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world's biggest brands. To learn more, please visit thismoment.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Julie Galla
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.