Welcome!

IBM Cloud Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Stefan Bernbo

Related Topics: @DXWorldExpo, Java IoT, Microservices Expo, IBM Cloud, Containers Expo Blog, @CloudExpo, SDN Journal

@DXWorldExpo: Article

IBM Cuts Price to Push into the Cloud & Big Data

Adkins: 'Big Data and cloud systems that were once only affordable to large enterprises are now available to the masses'

IBM is out to push its Power-based servers into Big Data and the cloud.

Its problem is the cheap commodity servers sold by HP and Dell.

Its answer Tuesday was to cut the price of its proprietary hardware by as much as 50%.

That was the day it unveiled a line of eight Power 7+-based servers running AIX or Linux whose price starts a shade under six grand, the same neighborhood where comparable x86 boxes live, a first for IBM.

They're supposed to be fitted with technology borrowed from Big Blue's super-smart Watson supercomputer, the one that beat human contestants on the Jeopardy game show. The Watson widgetry will let users analyze Big Data and run Hadoop and set up a private cloud at a cheaper cost.

IBM is directing the systems at SMBs who, it says, "have struggled to adopt Big Data and private cloud solutions due to lack of in-house skills and expertise to design and maintain commodity hardware-based systems." Its new stuff is supposed to be easy to use.

"Big Data and cloud systems that were once only affordable to large enterprises are now available to the masses," said Rod Adkins, Senior VP of IBM's Systems & Technology Group in a statement. "With these new systems, IBM is forging an aggressive expansion of its Power and Storage Systems business into SMB and growth markets."

The new systems, which could represent a bit of a problem for Sun and HP's Itanium gear, come optimized for IBM's analytics software including Cognos and SPSS for business and predictive analytics.

IBM will use distribution channels to get the widgetry to market.

It says its Power chips can be a better platform for Big Data and cloud than commodity x86 hardware because embedded memory and virtualization - key ingredients for analytics and cloud workloads - are built into the processor. Folks who want a private cloud can use the optional PowerVM that virtualizes memory, processors, networking and storage.

Power 7+ chips, which comes with four to 16 cores, are also supposed to outperform the x86 in per-core performance.

The low-end single-socket Power 710 Express and two-socket 730 Express are 2U rack servers with 5.4TB maximum storage. The 710 has a memory capacity of 256GB, while the 730 has more disk bays and supports up to 512GB of memory in eight slots.

The servers have five PCI-Express slots. The single-socket Power 720 Express and two-socket 740 Express are 4U rack servers with storage capacity of up to 7.2TB. They support up to 512GB of memory, while the 720 has 25 PCI-Express slots, and the 740 has 45 PCI-Express slots. IBM also upgraded its high-end Power 750 Express 19U rack with Power7+ chips.

The 750 and 760, meant for mid-sized and large enterprises, are supposed to be ideal consolidation platforms that centralize Big Data analytics and cloud workloads.

IBM also wheeled out an upgraded PureData System for Analytics (née Netezza) that competes with Greenplum, Exadata and Teradata and is now is supposed to deliver three times faster query performance and 50% more data capacity per rack in the same footprint.

There's also a new PureApplication System for private cloud application deployment including a so-called "Mini" model targeted at organizations with limited budgets and IT resources, a PureApplication System on Power7+ for transaction processing and analytics in the cloud and a new PureFlex System aimed at managed service providers (MSPs) that's said to be 50% cheaper than starting from scratch.

IDC puts the overall market for Big Data technology - hardware, software and services - at $23.7 billion by 2016, up from $8.1 billion last year.

IBM will start delivering by February 20.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture was Octoblu, a cross-protocol Internet of Things (IoT) mesh network platform, acquired by Citrix. Prior to co-founding Octoblu, Chris was founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...