Welcome!

IBM Cloud Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Stefan Bernbo

News Feed Item

Maxymiser Named as a Leader in Online Testing

Leaders Cited for Providing Extensive Data Handling, Reporting and Analysis, and Integration Capabilities by Independent Research Firm

NEW YORK, NY -- (Marketwire) -- 02/11/13 -- Maxymiser, the global expert in testing, personalization and cross channel optimization solutions for online businesses, was named as a leader in The Forrester Wave™: Online Testing Platforms, Q1 2013. In the 53-criteria evaluation of the seven most significant online testing vendors, Maxymiser was ranked highest in Strategy.

Maxymiser's MaxTEST™ solution was evaluated by Forrester Research. The report cited MaxTEST™ as "exhibiting consistently strong capabilities across all categories of online testing functionality, with particular depth in reporting and analysis."

A key takeaway of the comprehensive report stated that online testing is poised for "a major expansion beyond on-site experimentation." Online testing programs must optimize the full customer experience and support a multichannel approach. According to the report, "[Maxymiser] has also been aggressive in supporting testing in mobile and social channels."

"As testing continues to evolve from an IT-based solution to an enterprise SaaS solution, we're thrilled that Forrester develops these comprehensive reports to help marketing professionals make informed decisions when faced with the daunting task of choosing a testing vendor," explains Tim Brown, CEO of Maxymiser. "We believe our ability to innovate and lead the market in testing, as well as using complex data to provide bottom-line analysis and cross-channel optimization, sets us apart from our competitors."

During 2011 and 2012, Maxymiser experienced remarkable growth -- quadrupling its North American client base and adding many flagship clients, including Alaska Airlines, Harry & David, Hertz, IBM, Intercontinental Hotels Group, LIDS, Scotia Bank, Sovereign Bank, Teleflora, and Wyndham Hotel Group, to name a few.

To download a free copy of the report, please visit Maxymiser's website.

About Maxymiser
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Mark Ballard
Channel V Media
212.680.0179
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...