|By PR Newswire||
|February 14, 2013 06:00 AM EST||
NEW YORK, Feb. 14, 2013 /PRNewswire/ -- 20th century science fiction scenarios of computer sex and love are becoming real in the 21st century for the rising generation of Millennials, who are immersed in computer games and online socializing. Having grown up digital, Millennials are more likely than older cohorts to access it, experience it as real, and regard it as normal. In Havas Worldwide's annual "Love & Lust" survey, conducted among 2,000 adults in the US and UK, almost one-third (32 percent) of 18-34s say that virtuality is reality, meaning that for them, what happens online is real. That's a significant 13 points higher than the 35 to 54 year-olds (19 percent) and almost 20 points higher than the over-55s (13 percent).
Whenever sexual urges, needs, and questions come up, consistently more Millennials than the older generations go digital. Almost half of them (46 percent) have visited or used online services with sexual intent, compared with 38 percent of 35-54s and just 20 percent of over-55s. Almost 1 in 3 Millennials (29 percent) say images on the Internet have influenced how they think about sex (vs. 22 percent of 35-54s and 11 percent of over-55s); almost 1 in 4 (24 percent) say discussions online have influenced how they think about sex (vs. 14 percent and 6 percent respectively).
Many people across various age cohorts use the Internet for sex and romance, but more Millennials could imagine getting into sexual or romantic relationships through online services. Facebook is the frontrunner for 39 percent of Millennials (vs. 25 and 14 percent), followed by dating sites such as Plenty of Fish (36 vs. 27 and 14 percent) and chat services such as Skype and MSN (36 percent vs. 22 and 12 percent). Even the short-form limitations of Twitter hold romantic promise for 23 percent of Millennials (vs. 12 percent and 7 percent).
"Young people have always figured out sex for themselves by swapping rumors, anecdotes, and publications, plus getting whatever experience they could. Now the Internet is making it all far more accessible and vivid," says Joy Schwartz, President, Havas Worldwide Chicago. "Anyone who is interested can read, see, and watch anything - learning about everything from basic sex education to the most extreme proclivities. Movies and TV had a big influence on what people found romantic and sexy back when mass media ruled. Now that digital rules, it's going to be interesting to see how it shapes Millennials and those coming after them."
With their Internet-influenced ideas of what's normal, more Millennials have bought sex toys and performance enhancers (44 percent vs. 39 and 23 percent). This might suggest a free-and-easy attitude, but it doesn't mean that Millennials are free of worries. Almost half say that in general, sex-related websites, apps, and other digital tools/channels are encouraging young people to have sex before they're ready (48 percent vs. 47 and 58 percent). A solid 29 percent of them worry that they aren't very good in bed (vs. 20 and 14 percent), and 21 percent worry that their sexual fantasies or behaviors aren't normal (vs. 12 and 6 percent). Most striking, almost a quarter of them think it's wrong to have sex before marriage (24 percent vs. 13 and 15 percent). And even more intriguing, they're more likely to say they have sex more often than they like (13 percent vs. 8 and 2 percent)
Downsides as well as Upsides
Digital access to love and lust has spread far beyond the younger generation. In both the US and the UK, 60 percent of respondents say online dating has become normal and mainstream, and around half of respondents (US 52 percent, UK 49 percent) already know someone whose relationship started online. With growing online experience, some of the downsides are becoming apparent:
- More than two-thirds of those surveyed (US 70 percent, UK 67 percent) say the Internet has made it easier for people to cheat on their partners.
- Around half (US 47 percent, UK 40 percent) say sex-related websites and digital tools are cheapening sex and harming people's relationships.
- And around a third (US 40 percent, UK 30 percent) proclaim sex sites and digital tools are bad for society in general.
For over two-thirds of respondents (US 69 percent, US 67 percent), having a strongly sexual relationship online still counts as cheating with their real life partners. No wonder nearly a third of US respondents (30 percent) and a quarter of those in the UK (24 percent) actually know someone whose offline relationship ended because of something they did online.
"Not so long ago, being online was distinct from the rest of life. People with a taste for titillation had to sit at a computer and tie up a phone line while they checked out chat rooms and surfed the raunchier regions of the Internet," says Matt Weiss, Global Chief Marketing Officer, Havas Worldwide. "Now people are online virtually every waking hour - while commuting to work, in bars and restaurants, in the bathroom, and in bed. Portable devices enable them to do whatever they want privately, even in public places, whether it's lapping up Fifty Shades of Grey on a Kindle, browsing adult-content websites, or swapping steamy messages and photos. For society at large and for marketers, this is creating profound changes in how people think about some important distinctions in life: public vs. private, real vs. imagined, normal vs. abnormal, and right vs. wrong."
Are We Growing More Shallow? Smart Is Losing Its Sex Appeal
We conducted our original "Love & Lust" survey in 2003, which enables us to make some interesting comparisons across the decade. What we are seeing is that brawn and beauty are giving brains a run for their money when it comes to sex appeal.
In both surveys, we asked respondents to choose which one of four alternatives was the biggest turn-on for them: intelligence, physical strength/good looks, money, or power. Back in 2003, an overwhelming 79 percent picked intelligence; it's still the top turn-on in 2013, but only for 46 percent (a decrease of more than 40 percent!). Physical strength and good looks was a distant second choice in 2003 with just 10 percent; this year, it's a close second, with 42 percent.
The growing preference for good looks was confirmed by another, more intimate trade-off. Respondents were asked to choose between a partner who is physically unattractive but great in bed and a partner who is physically attractive but lousy in bed (and would never get better). This year and 10 years ago, respondents preferred the good-in-bed option, but the margin has narrowed considerably: In 2003, 8 in 10 chose performance over attractiveness, while in 2013 it's down to 6 in 10.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Global Communications Manager
T: (212) 886-2018
SOURCE Havas Worldwide
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Nov. 25, 2014 09:30 PM EST Reads: 1,476
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Nov. 25, 2014 09:30 PM EST Reads: 1,521
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Nov. 25, 2014 08:00 PM EST Reads: 1,651
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Nov. 25, 2014 07:00 PM EST Reads: 1,533
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Nov. 25, 2014 04:30 PM EST Reads: 1,536
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 24, 2014 07:00 PM EST Reads: 2,003
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 12:00 PM EST Reads: 1,725
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 24, 2014 11:00 AM EST Reads: 2,094
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 24, 2014 09:00 AM EST Reads: 1,948
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 23, 2014 07:30 PM EST Reads: 2,129
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 23, 2014 12:00 PM EST Reads: 2,071
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Nov. 23, 2014 07:45 AM EST Reads: 2,127
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 22, 2014 05:30 PM EST Reads: 2,091
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 22, 2014 05:30 PM EST Reads: 1,830
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,846
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,782
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,716
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,719
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,601
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 2,150