|By PR Newswire||
|February 14, 2013 06:00 AM EST||
NEW YORK, Feb. 14, 2013 /PRNewswire/ -- 20th century science fiction scenarios of computer sex and love are becoming real in the 21st century for the rising generation of Millennials, who are immersed in computer games and online socializing. Having grown up digital, Millennials are more likely than older cohorts to access it, experience it as real, and regard it as normal. In Havas Worldwide's annual "Love & Lust" survey, conducted among 2,000 adults in the US and UK, almost one-third (32 percent) of 18-34s say that virtuality is reality, meaning that for them, what happens online is real. That's a significant 13 points higher than the 35 to 54 year-olds (19 percent) and almost 20 points higher than the over-55s (13 percent).
Whenever sexual urges, needs, and questions come up, consistently more Millennials than the older generations go digital. Almost half of them (46 percent) have visited or used online services with sexual intent, compared with 38 percent of 35-54s and just 20 percent of over-55s. Almost 1 in 3 Millennials (29 percent) say images on the Internet have influenced how they think about sex (vs. 22 percent of 35-54s and 11 percent of over-55s); almost 1 in 4 (24 percent) say discussions online have influenced how they think about sex (vs. 14 percent and 6 percent respectively).
Many people across various age cohorts use the Internet for sex and romance, but more Millennials could imagine getting into sexual or romantic relationships through online services. Facebook is the frontrunner for 39 percent of Millennials (vs. 25 and 14 percent), followed by dating sites such as Plenty of Fish (36 vs. 27 and 14 percent) and chat services such as Skype and MSN (36 percent vs. 22 and 12 percent). Even the short-form limitations of Twitter hold romantic promise for 23 percent of Millennials (vs. 12 percent and 7 percent).
"Young people have always figured out sex for themselves by swapping rumors, anecdotes, and publications, plus getting whatever experience they could. Now the Internet is making it all far more accessible and vivid," says Joy Schwartz, President, Havas Worldwide Chicago. "Anyone who is interested can read, see, and watch anything - learning about everything from basic sex education to the most extreme proclivities. Movies and TV had a big influence on what people found romantic and sexy back when mass media ruled. Now that digital rules, it's going to be interesting to see how it shapes Millennials and those coming after them."
With their Internet-influenced ideas of what's normal, more Millennials have bought sex toys and performance enhancers (44 percent vs. 39 and 23 percent). This might suggest a free-and-easy attitude, but it doesn't mean that Millennials are free of worries. Almost half say that in general, sex-related websites, apps, and other digital tools/channels are encouraging young people to have sex before they're ready (48 percent vs. 47 and 58 percent). A solid 29 percent of them worry that they aren't very good in bed (vs. 20 and 14 percent), and 21 percent worry that their sexual fantasies or behaviors aren't normal (vs. 12 and 6 percent). Most striking, almost a quarter of them think it's wrong to have sex before marriage (24 percent vs. 13 and 15 percent). And even more intriguing, they're more likely to say they have sex more often than they like (13 percent vs. 8 and 2 percent)
Downsides as well as Upsides
Digital access to love and lust has spread far beyond the younger generation. In both the US and the UK, 60 percent of respondents say online dating has become normal and mainstream, and around half of respondents (US 52 percent, UK 49 percent) already know someone whose relationship started online. With growing online experience, some of the downsides are becoming apparent:
- More than two-thirds of those surveyed (US 70 percent, UK 67 percent) say the Internet has made it easier for people to cheat on their partners.
- Around half (US 47 percent, UK 40 percent) say sex-related websites and digital tools are cheapening sex and harming people's relationships.
- And around a third (US 40 percent, UK 30 percent) proclaim sex sites and digital tools are bad for society in general.
For over two-thirds of respondents (US 69 percent, US 67 percent), having a strongly sexual relationship online still counts as cheating with their real life partners. No wonder nearly a third of US respondents (30 percent) and a quarter of those in the UK (24 percent) actually know someone whose offline relationship ended because of something they did online.
"Not so long ago, being online was distinct from the rest of life. People with a taste for titillation had to sit at a computer and tie up a phone line while they checked out chat rooms and surfed the raunchier regions of the Internet," says Matt Weiss, Global Chief Marketing Officer, Havas Worldwide. "Now people are online virtually every waking hour - while commuting to work, in bars and restaurants, in the bathroom, and in bed. Portable devices enable them to do whatever they want privately, even in public places, whether it's lapping up Fifty Shades of Grey on a Kindle, browsing adult-content websites, or swapping steamy messages and photos. For society at large and for marketers, this is creating profound changes in how people think about some important distinctions in life: public vs. private, real vs. imagined, normal vs. abnormal, and right vs. wrong."
Are We Growing More Shallow? Smart Is Losing Its Sex Appeal
We conducted our original "Love & Lust" survey in 2003, which enables us to make some interesting comparisons across the decade. What we are seeing is that brawn and beauty are giving brains a run for their money when it comes to sex appeal.
In both surveys, we asked respondents to choose which one of four alternatives was the biggest turn-on for them: intelligence, physical strength/good looks, money, or power. Back in 2003, an overwhelming 79 percent picked intelligence; it's still the top turn-on in 2013, but only for 46 percent (a decrease of more than 40 percent!). Physical strength and good looks was a distant second choice in 2003 with just 10 percent; this year, it's a close second, with 42 percent.
The growing preference for good looks was confirmed by another, more intimate trade-off. Respondents were asked to choose between a partner who is physically unattractive but great in bed and a partner who is physically attractive but lousy in bed (and would never get better). This year and 10 years ago, respondents preferred the good-in-bed option, but the margin has narrowed considerably: In 2003, 8 in 10 chose performance over attractiveness, while in 2013 it's down to 6 in 10.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Global Communications Manager
T: (212) 886-2018
SOURCE Havas Worldwide
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, will describe how to revoluti...
Oct. 25, 2014 05:00 PM EDT Reads: 1,675
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Oct. 24, 2014 09:30 PM EDT Reads: 1,346
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
Oct. 23, 2014 11:45 PM EDT Reads: 2,671
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Oct. 23, 2014 11:30 PM EDT Reads: 1,706
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
Oct. 23, 2014 08:15 PM EDT Reads: 1,591
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
Oct. 23, 2014 08:00 PM EDT Reads: 1,641
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Oct. 23, 2014 08:00 PM EDT Reads: 1,708
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
Oct. 23, 2014 07:45 PM EDT Reads: 1,665
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
Oct. 23, 2014 06:15 PM EDT Reads: 1,696
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
Oct. 23, 2014 06:15 PM EDT Reads: 1,635
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Oct. 23, 2014 05:45 PM EDT Reads: 1,618
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Oct. 23, 2014 05:00 PM EDT Reads: 1,519
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Oct. 23, 2014 01:00 PM EDT Reads: 1,679
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 22, 2014 09:00 PM EDT Reads: 1,550
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 22, 2014 01:15 PM EDT Reads: 1,635
SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...
Oct. 21, 2014 08:30 PM EDT Reads: 1,686
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
Oct. 21, 2014 06:00 PM EDT Reads: 1,608
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Oct. 21, 2014 05:15 PM EDT Reads: 1,681
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Oct. 21, 2014 09:00 AM EDT Reads: 1,850
Oct. 20, 2014 11:45 PM EDT Reads: 1,546