Welcome!

IBM Cloud Authors: Larry Alton, Liz McMillan, Carmen Gonzalez, Elizabeth White, Yeshim Deniz

News Feed Item

The Rising Generation Leads The Way In Digital Love And Lust - Online Romancing Is Becoming As Real As Offline Romancing For Millennials

NEW YORK, Feb. 14, 2013 /PRNewswire/ -- 20th century science fiction scenarios of computer sex and love are becoming real in the 21st century for the rising generation of Millennials, who are immersed in computer games and online socializing. Having grown up digital, Millennials are more likely than older cohorts to access it, experience it as real, and regard it as normal. In Havas Worldwide's annual "Love & Lust" survey, conducted among 2,000 adults in the US and UK, almost one-third (32 percent) of 18-34s say that virtuality is reality, meaning that for them, what happens online is real. That's a significant 13 points higher than the 35 to 54 year-olds (19 percent) and almost 20 points higher than the over-55s (13 percent).

Whenever sexual urges, needs, and questions come up, consistently more Millennials than the older generations go digital. Almost half of them (46 percent) have visited or used online services with sexual intent, compared with 38 percent of 35-54s and just 20 percent of over-55s. Almost 1 in 3 Millennials (29 percent) say images on the Internet have influenced how they think about sex (vs. 22 percent of 35-54s and 11 percent of over-55s); almost 1 in 4 (24 percent) say discussions online have influenced how they think about sex (vs. 14 percent and 6 percent respectively).

Many people across various age cohorts use the Internet for sex and romance, but more Millennials could imagine getting into sexual or romantic relationships through online services. Facebook is the frontrunner for 39 percent of Millennials (vs. 25 and 14 percent), followed by dating sites such as Plenty of Fish (36 vs. 27 and 14 percent) and chat services such as Skype and MSN (36 percent vs. 22 and 12 percent). Even the short-form limitations of Twitter hold romantic promise for 23 percent of Millennials (vs. 12 percent and 7 percent).

"Young people have always figured out sex for themselves by swapping rumors, anecdotes, and publications, plus getting whatever experience they could. Now the Internet is making it all far more accessible and vivid," says Joy Schwartz, President, Havas Worldwide Chicago. "Anyone who is interested can read, see, and watch anything - learning about everything from basic sex education to the most extreme proclivities. Movies and TV had a big influence on what people found romantic and sexy back when mass media ruled. Now that digital rules, it's going to be interesting to see how it shapes Millennials and those coming after them."

With their Internet-influenced ideas of what's normal, more Millennials have bought sex toys and performance enhancers (44 percent vs. 39 and 23 percent). This might suggest a free-and-easy attitude, but it doesn't mean that Millennials are free of worries. Almost half say that in general, sex-related websites, apps, and other digital tools/channels are encouraging young people to have sex before they're ready (48 percent vs. 47 and 58 percent). A solid 29 percent of them worry that they aren't very good in bed (vs. 20 and 14 percent), and 21 percent worry that their sexual fantasies or behaviors aren't normal (vs. 12 and 6 percent). Most striking, almost a quarter of them think it's wrong to have sex before marriage (24 percent vs. 13 and 15 percent). And even more intriguing, they're more likely to say they have sex more often than they like (13 percent vs. 8 and 2 percent)

Downsides as well as Upsides
Digital access to love and lust has spread far beyond the younger generation. In both the US and the UK, 60 percent of respondents say online dating has become normal and mainstream, and around half of respondents (US 52 percent, UK 49 percent) already know someone whose relationship started online. With growing online experience, some of the downsides are becoming apparent:

  • More than two-thirds of those surveyed (US 70 percent, UK 67 percent) say the Internet has made it easier for people to cheat on their partners.
  • Around half (US 47 percent, UK 40 percent) say sex-related websites and digital tools are cheapening sex and harming people's relationships.
  • And around a third (US 40 percent, UK 30 percent) proclaim sex sites and digital tools are bad for society in general.

For over two-thirds of respondents (US 69 percent, US 67 percent), having a strongly sexual relationship online still counts as cheating with their real life partners. No wonder nearly a third of US respondents (30 percent) and a quarter of those in the UK (24 percent) actually know someone whose offline relationship ended because of something they did online.

"Not so long ago, being online was distinct from the rest of life. People with a taste for titillation had to sit at a computer and tie up a phone line while they checked out chat rooms and surfed the raunchier regions of the Internet," says Matt Weiss, Global Chief Marketing Officer, Havas Worldwide. "Now people are online virtually every waking hour - while commuting to work, in bars and restaurants, in the bathroom, and in bed. Portable devices enable them to do whatever they want privately, even in public places, whether it's lapping up Fifty Shades of Grey on a Kindle, browsing adult-content websites, or swapping steamy messages and photos. For society at large and for marketers, this is creating profound changes in how people think about some important distinctions in life: public vs. private, real vs. imagined, normal vs. abnormal, and right vs. wrong."

Are We Growing More Shallow? Smart Is Losing Its Sex Appeal
We conducted our original "Love & Lust" survey in 2003, which enables us to make some interesting comparisons across the decade. What we are seeing is that brawn and beauty are giving brains a run for their money when it comes to sex appeal.

In both surveys, we asked respondents to choose which one of four alternatives was the biggest turn-on for them: intelligence, physical strength/good looks, money, or power. Back in 2003, an overwhelming 79 percent picked intelligence; it's still the top turn-on in 2013, but only for 46 percent (a decrease of more than 40 percent!). Physical strength and good looks was a distant second choice in 2003 with just 10 percent; this year, it's a close second, with 42 percent.

The growing preference for good looks was confirmed by another, more intimate trade-off. Respondents were asked to choose between a partner who is physically unattractive but great in bed and a partner who is physically attractive but lousy in bed (and would never get better). This year and 10 years ago, respondents preferred the good-in-bed option, but the margin has narrowed considerably: In 2003, 8 in 10 chose performance over attractiveness, while in 2013 it's down to 6 in 10.

About Havas Worldwide

Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

Contact:
Lisa Gruber
Global Communications Manager
Havas Worldwide
T: (212) 886-2018
Lisa.gruber@havasww.com

SOURCE Havas Worldwide

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
"What is the next step in the evolution of IoT systems? The answer is data, information, which is a radical shift from assets, from things to input for decision making," stated Michael Minkevich, VP of Technology Services at Luxoft, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.