SAN MATEO, CA -- (Marketwire) -- 02/21/13 --

• Serena Strengthens Executive Team to Keep Pace With Strong Worldwide Demand for Serena Technology, Company Growth
• Biggs to Lead Global Sales and Professional Services

Serena Software, the leader in Orchestrated IT solutions, today announced the appointment of Kevin Biggs as Senior Vice President of Worldwide Sales and Professional Services. In this role, Biggs will be responsible for global sales and services operations.

Mr. Biggs has more than 30 years of success in the enterprise software industry. Prior to joining Serena, he was a senior executive at Active Network Inc., most recently serving as Executive Vice President, Global Technology Sales. In that role, he was responsible for all worldwide sales functions and directly led a team of 400 sales professionals who delivered great than $400 million in revenue, helping to grow the company by more than 20 percent annually.

Previous to Active Network Inc., Biggs held the role of Senior Vice President of Worldwide Field Operations at Blue Coat Systems, which experienced phenomenal growth and success during his tenure. Before that, he held several positions within IBM Corporation.

Serena orchestrates IT for enterprise organizations across the end-to-end application delivery lifecycle. IT organizations can coordinate disparate processes, multiple tools and globally distributed teams from initial business request, all the way to final production release. Serena helps IT engage more rapidly and accurately with the business, accelerate globally distributed water-scrum-fall development and deliver applications more frequently into production -- all while maintaining enterprise visibility and compliance to corporate and regulatory standards.

Supporting Quotes
"We are very pleased to welcome Kevin Biggs to our executive team," said Greg Hughes, CEO of Serena Software. "We are looking forward to accelerating our growth with Kevin on board, especially given the great reception our orchestrated change and release solutions are receiving. His proven leadership, sales expertise and track record in the software market make him a great fit for our team."

"I am very impressed with the innovation Serena has delivered to date and I believe Serena has a unique opportunity with its rich history to capitalize on its Orchestrated IT initiatives and vision," Mr. Biggs said. "I look forward to working closely with the Serena executive team to drive growth and to create tremendous value for our customers through successful implementations."

Helpful Links

• Serena Software
• Serena Blog
• Serena Twitter
• Serena Orchestrated IT

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About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena's core purpose is to advance the business value of IT. Our 4,000 active enterprise customers, encompassing one million users worldwide, have made Serena the largest independent ALM vendor and the only one that orchestrates DevOps, the processes that bring together application development and operations.

Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries.

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