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mBlox Names Jonas Lindeborg Chief Technology Officer

Strengthens Focus on Delivery of Next Generation Mobile Engagement Technologies

SUNNYVALE, CA and LONDON -- (Marketwire) -- 02/25/13 -- mBlox, the leader in global mobile business to consumer engagement, today announced the appointment of Jonas Lindeborg to the newly created position of Chief Technology Officer. Jonas joined mBlox in 2010 as part of the acquisition of Mashmobile, and has been integral to the delivery of the new mBlox Engage platform. The new CTO role will focus on ensuring that mBlox delivers the most effective solutions for customer engagement and provides brands and enterprises the ability to gain better ROI from their mobile initiatives.

"Over the last two years, mBlox has invested heavily in our technology platforms for mobile engagement," said mBlox CEO, Tom Cotney. "Now we're looking ahead to how those platforms can help deliver new solutions to the problems that brands and enterprises face in connecting with their customers on mobile. I'm very pleased to have Jonas in the role of CTO, where he'll facilitate the integration of new technologies that present opportunities for our company, and drive both the internal initiatives and external partnerships that will help us leverage these technologies. Jonas is a proven technical leader who will help us leverage our technology into a clear competitive advantage in the future."

With nearly 20 years of software development and management experience, Jonas brings a broad range of experience to the role, from early stage start-ups to Fortune 100 companies. He has developed eCommerce solutions for the IBM ecosystem and worked for DaimlerChrysler developing safety critical compilers and embedded systems.

In 2000, Jonas joined Symbian, where he was responsible for the UIQ Technology software development team, growing it from a handful of engineers into a global 380 person organization delivering the UI and app platform for SonyEricsson and Motorola smartphones. Jonas joined Mashmobile in Lund, Sweden in 2008 and was part of the team mBlox acquired in 2010.

Jonas holds an M.B.A. in Leading Innovation from the Stockholm School of Economics.

About mBlox

mBlox, the leader in mobile engagement, helps brands, agencies and enterprises create meaningful connections with their customers on mobile devices anytime and anywhere. Our network reaches more than 800 mobile operators around the world and enables businesses to reach 6 billion devices. We make it easy to use interactive text message campaigns, push notifications and geolocation in order to drive revenue, lifetime customer value and ROI.

For press inquiries, please contact:

Aaron Wessels
Point-Bl_nk Communications
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Kate Luke
Brands2Life
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Tel: 020 7592 1200

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