Welcome!

Websphere Authors: Liz McMillan, Carmen Gonzalez, David H Deans, Elizabeth White, Judith Hurwitz

News Feed Item

IBM Launches Cloud-Based Analytics and Mobile Initiatives for Global Ecosystem to Capture New Markets

Helps Channel Seize the Big Data Opportunity

ARMONK, N.Y., Feb. 26, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today is launching a set of global initiatives to arm its global ecosystem of business partners to embrace cloud, mobile and big data analytics technologies to generate new revenue streams with new buyers such as the Chief Marketing Officer (CMO), Chief of Police and the Chief Financial Officer. IBM is making a significant commitment to the business partner community to help them build innovative solutions that take advantage of advanced technologies enabling clients to tackle the next wave of data intensive business challenges.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

According to IDC, the IT industry has been transitioning to a new era of computing built on mobile, cloud services, social networking and big data analytics. In 2013, spending will exceed $2.1 trillion, driven by double-digit growth in mobile, cloud, big data and social technologies - and by emerging markets' growth.*

With today's news, IBM is launching a set of new initiatives to prepare its global ecosystem to capture this growing market opportunity. As the digital consumer continues to demand a unique and personalized experience across multiple channels, IBM offers CMOs and marketers the tools necessary to turn mounds of big data into actionable insights. IBM is empowering its business partners with tools and new services to maximize the efficiency of their own digital marketing efforts and better serve their clients, especially small to midsize businesses in emerging markets such as India and Africa.

IBM will now offer business partners one-year free access to cloud-based IBM Digital Analytics technology that helps businesses analyze big data to identify patterns in customer preferences and transform real-time marketing strategies to target the individual consumer more effectively. With this capability, businesses can mine data on interactions via web, mobile, and other digital channels, including interactions referred from all major social networks, to better adjust and personalize market campaigns based on that insight. With this initiative, business partners will now have free access to this cloud-based technology to apply deep analytics to mine big data and enable them to compete in today's digital and social environment. IBM Business Partners in this program will also receive access to services to help them capture, qualify, prioritize and assign client leads more effectively.

Zobrist Consulting Takes Retail to the Next Level with Big Data analytics 
"As the retail environment has dramatically changed with the proliferation of mobile devices and social media, this is presenting new opportunities for our clients in the retail industry to engage with their consumers in new ways. We see IBM taking another significant step in providing its business partners with un-matched skills, technology and expertise to capture new market opportunities, evolve and innovate as the markets do," said Teresa Zobrist, CEO of Zobrist Consulting.

IBM and Zobrist Consulting's joint clients are seeing a difference. Bishop Company, an online retailer recently created a stronger online presence to develop a unique shopping experience to meet the needs of a younger generation of socially savvy consumers. The site has become the driving force in its growth using IBM Smarter Commerce, enabling its marketing executives to apply deep analytics to promote the right products while quickly responding to changing consumer trends. As a result, Bishop Company's online sales have increased 200 percent.

The proliferation of 10 billion-plus mobile devices by 2020 is creating a sea change in the way businesses are engaging the consumer. IBM is launching a program to help business partners capture the growing mobile opportunity.  The new initiative called Ready for IBM MobileFirst is designed to help IBM's business partners develop the right skills to bring innovative mobile solutions to the market in a variety of industries. For example, in healthcare, providing access to patient information via mobile devices to provide a more efficient and orchestrated care response, and in some cases leading to more rapid or accurate diagnoses.  Or, by adding mobile commerce capabilities to a banking application, not only automates traditional transactions, but can also provide customers with the ability to instantly deposit a check via a mobile device.  Independent Software Vendors (ISVs) will be able to embed mobile technologies into their solutions with the Software Value Plus program, an initiative that rewards business partners who distinguish themselves through industry skills and solutions.  IBM will also offer mobile certifications, workshops and incentives for resellers and systems integrators.

IBM Collaborates with Business Partner Sproxil in Emerging Markets to Combat Counterfeit Drugs
IBM is collaborating with Business Partner Sproxil leveraging mobile and cloud technologies to help manufacturers view and analyze real time consumer data to detect and prevent drug counterfeiting.   Consumers in emerging markets such as India, Ghana, Kenya, and Nigeria can verify the authenticity of prescriptions in seconds with their own mobile phones anytime, anywhere securely through the cloud.   Consumer feedback on product genuineness as well as other comments they may have about the product, allows companies to make prescription drugs safer for millions of people who live in areas where counterfeiting is rampant.

"Mobile represents a significant growth area for the pharmaceutical industry. As the use of smartphones and tablets surges, the pharmaceutical industry needs a strategic understanding of how mobile can play to drive innovation," Sproxil Chief Executive Officer Dr. Ashifi Gogo. "IBM's focus on arming business partners with the right initiatives to bring innovative mobile solutions will be key to help pharma companies manufacture and market safer products more effectively to healthcare providers.

IBM will provide business partners with new skill building capabilities and access to IBM's technical experts at its global network of 42 global Innovation Centers in 36 countries to nurture growth for development of new mobile capabilities while meeting IBM's mobile integration standards.  IBM is also enabling IBM Business Partners to help credit-qualified clients take advantage of simple, flexible lease and loan packages for the Ready for IBM MobileFirst portfolio and Big Data analytics, starting at as low as 0% for 12 months with no upfront costs.  Additionally, IBM will also provide marketing support to business partners to help reach new buyers in this space.  

IBM also announced new initiatives designed to help Business Partners build their solution, selling capabilities around expert integrated systems. Specifically, IBM Systems and Technology Group plans to increase its dedicated channel sales and technical sales specialists by 50 percent in 2013 to assist Business Partners in closing more solution opportunities. In addition, IBM Power Systems is further strengthening its Business Partner incentives. Finally, IBM continues to strengthen and launch new PartnerWorld Specialty and Certification Programs for IBM System x, PureFlex and Flex Systems to assist Business Partners in developing specialized skills to help deliver innovative solutions for clients.

IBM is continuing to invest $150 million in lead generation for business partners with the goal of four times the number of leads passed to Business Partners in 2013 to help grow their business.

"The interdependence of mobile, social, big data and cloud is undeniable, and will only multiply as data growth and mobile use continue," said Mark Hennessy, GM, IBM Global Business Partners. "We are committed to the success of our business partners in this shift in the way we do business across industries and around the globe. To seize this big data opportunity, IBM has laid the foundation for a comprehensive set of initiatives for IBM Business Partners, who are key to our growth strategy, which can help these clients address their business needs as the business grows."

* Source: IDC Predictions 2013: Competing on the Third Platform, November 2012 Doc # 238044

CONTACT:

Kaveri Camire
IBM External Relations
1-914-625-6395

Lizette Kodama
IBM External Relations
1-646-675-0750

SOURCE IBM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of ...
We heard for many years how developing nations would be able to develop mobile-phone networks quickly, perhaps even leapfrog developed nations, because their lack of traditional, wired networks would not inhibit them from deploying the new technology. Now there is talk of history repeating itself with the Industrial Internet--a key aspect of the emerging Internet of Things. For example, Guo Ping, Deputy Chairman of the Board of Chinese electronics giant Huawei, said in a recent report from the World Economic Forum, "The Industrial Internet will afford emerging markets a unique opportunity ...
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around the world, while creating a new service that Avnet and its IT solution providers can offer to their...
Ayla Networks, whose agile Internet of Things (IoT) platform makes it easy for manufacturers to deliver secure, connected products, today announced it has been included in the list of "Cool Vendors" in the Internet of Things report by Gartner, Inc. “Gartner knows how important it is that manufacturers of all kinds of products have the right IoT solution to help turn their products into connected ‘things,’” said David Friedman, CEO and co-founder of Ayla Networks. “The market for Ayla’s IoT platform has accelerated dramatically this year compared to last year. Today’s largest manufacturers ar...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...