|By PR Newswire||
|February 26, 2013 03:01 PM EST||
ARMONK, N.Y., Feb. 26, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today is launching a set of global initiatives to arm its global ecosystem of business partners to embrace cloud, mobile and big data analytics technologies to generate new revenue streams with new buyers such as the Chief Marketing Officer (CMO), Chief of Police and the Chief Financial Officer. IBM is making a significant commitment to the business partner community to help them build innovative solutions that take advantage of advanced technologies enabling clients to tackle the next wave of data intensive business challenges.
According to IDC, the IT industry has been transitioning to a new era of computing built on mobile, cloud services, social networking and big data analytics. In 2013, spending will exceed $2.1 trillion, driven by double-digit growth in mobile, cloud, big data and social technologies - and by emerging markets' growth.*
With today's news, IBM is launching a set of new initiatives to prepare its global ecosystem to capture this growing market opportunity. As the digital consumer continues to demand a unique and personalized experience across multiple channels, IBM offers CMOs and marketers the tools necessary to turn mounds of big data into actionable insights. IBM is empowering its business partners with tools and new services to maximize the efficiency of their own digital marketing efforts and better serve their clients, especially small to midsize businesses in emerging markets such as India and Africa.
IBM will now offer business partners one-year free access to cloud-based IBM Digital Analytics technology that helps businesses analyze big data to identify patterns in customer preferences and transform real-time marketing strategies to target the individual consumer more effectively. With this capability, businesses can mine data on interactions via web, mobile, and other digital channels, including interactions referred from all major social networks, to better adjust and personalize market campaigns based on that insight. With this initiative, business partners will now have free access to this cloud-based technology to apply deep analytics to mine big data and enable them to compete in today's digital and social environment. IBM Business Partners in this program will also receive access to services to help them capture, qualify, prioritize and assign client leads more effectively.
Zobrist Consulting Takes Retail to the Next Level with Big Data analytics
"As the retail environment has dramatically changed with the proliferation of mobile devices and social media, this is presenting new opportunities for our clients in the retail industry to engage with their consumers in new ways. We see IBM taking another significant step in providing its business partners with un-matched skills, technology and expertise to capture new market opportunities, evolve and innovate as the markets do," said Teresa Zobrist, CEO of Zobrist Consulting.
IBM and Zobrist Consulting's joint clients are seeing a difference. Bishop Company, an online retailer recently created a stronger online presence to develop a unique shopping experience to meet the needs of a younger generation of socially savvy consumers. The site has become the driving force in its growth using IBM Smarter Commerce, enabling its marketing executives to apply deep analytics to promote the right products while quickly responding to changing consumer trends. As a result, Bishop Company's online sales have increased 200 percent.
The proliferation of 10 billion-plus mobile devices by 2020 is creating a sea change in the way businesses are engaging the consumer. IBM is launching a program to help business partners capture the growing mobile opportunity. The new initiative called Ready for IBM MobileFirst is designed to help IBM's business partners develop the right skills to bring innovative mobile solutions to the market in a variety of industries. For example, in healthcare, providing access to patient information via mobile devices to provide a more efficient and orchestrated care response, and in some cases leading to more rapid or accurate diagnoses. Or, by adding mobile commerce capabilities to a banking application, not only automates traditional transactions, but can also provide customers with the ability to instantly deposit a check via a mobile device. Independent Software Vendors (ISVs) will be able to embed mobile technologies into their solutions with the Software Value Plus program, an initiative that rewards business partners who distinguish themselves through industry skills and solutions. IBM will also offer mobile certifications, workshops and incentives for resellers and systems integrators.
IBM Collaborates with Business Partner Sproxil in Emerging Markets to Combat Counterfeit Drugs
IBM is collaborating with Business Partner Sproxil leveraging mobile and cloud technologies to help manufacturers view and analyze real time consumer data to detect and prevent drug counterfeiting. Consumers in emerging markets such as India, Ghana, Kenya, and Nigeria can verify the authenticity of prescriptions in seconds with their own mobile phones anytime, anywhere securely through the cloud. Consumer feedback on product genuineness as well as other comments they may have about the product, allows companies to make prescription drugs safer for millions of people who live in areas where counterfeiting is rampant.
"Mobile represents a significant growth area for the pharmaceutical industry. As the use of smartphones and tablets surges, the pharmaceutical industry needs a strategic understanding of how mobile can play to drive innovation," Sproxil Chief Executive Officer Dr. Ashifi Gogo. "IBM's focus on arming business partners with the right initiatives to bring innovative mobile solutions will be key to help pharma companies manufacture and market safer products more effectively to healthcare providers.
IBM will provide business partners with new skill building capabilities and access to IBM's technical experts at its global network of 42 global Innovation Centers in 36 countries to nurture growth for development of new mobile capabilities while meeting IBM's mobile integration standards. IBM is also enabling IBM Business Partners to help credit-qualified clients take advantage of simple, flexible lease and loan packages for the Ready for IBM MobileFirst portfolio and Big Data analytics, starting at as low as 0% for 12 months with no upfront costs. Additionally, IBM will also provide marketing support to business partners to help reach new buyers in this space.
IBM also announced new initiatives designed to help Business Partners build their solution, selling capabilities around expert integrated systems. Specifically, IBM Systems and Technology Group plans to increase its dedicated channel sales and technical sales specialists by 50 percent in 2013 to assist Business Partners in closing more solution opportunities. In addition, IBM Power Systems is further strengthening its Business Partner incentives. Finally, IBM continues to strengthen and launch new PartnerWorld Specialty and Certification Programs for IBM System x, PureFlex and Flex Systems to assist Business Partners in developing specialized skills to help deliver innovative solutions for clients.
IBM is continuing to invest $150 million in lead generation for business partners with the goal of four times the number of leads passed to Business Partners in 2013 to help grow their business.
"The interdependence of mobile, social, big data and cloud is undeniable, and will only multiply as data growth and mobile use continue," said Mark Hennessy, GM, IBM Global Business Partners. "We are committed to the success of our business partners in this shift in the way we do business across industries and around the globe. To seize this big data opportunity, IBM has laid the foundation for a comprehensive set of initiatives for IBM Business Partners, who are key to our growth strategy, which can help these clients address their business needs as the business grows."
* Source: IDC Predictions 2013: Competing on the Third Platform, November 2012 Doc # 238044
IBM External Relations
IBM External Relations
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Jan. 31, 2015 03:00 AM EST Reads: 4,991
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 31, 2015 02:00 AM EST Reads: 10,683
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Jan. 31, 2015 02:00 AM EST Reads: 4,996
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Jan. 31, 2015 01:00 AM EST Reads: 4,612
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
Jan. 31, 2015 01:00 AM EST Reads: 4,378
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Jan. 31, 2015 12:30 AM EST Reads: 4,993
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Jan. 30, 2015 10:00 PM EST Reads: 4,482
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Jan. 30, 2015 03:45 PM EST Reads: 4,386
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Jan. 30, 2015 03:15 PM EST Reads: 5,160
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 02:30 PM EST Reads: 4,560
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Jan. 30, 2015 02:15 PM EST Reads: 5,298
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
Jan. 30, 2015 01:45 PM EST Reads: 3,791
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Jan. 30, 2015 01:15 PM EST Reads: 3,116
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Jan. 30, 2015 01:15 PM EST Reads: 4,391
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 30, 2015 01:00 PM EST Reads: 6,170
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
Jan. 30, 2015 12:45 PM EST Reads: 2,911
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
Jan. 30, 2015 12:45 PM EST Reads: 2,593
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Jan. 30, 2015 12:00 PM EST Reads: 4,544
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 11:45 AM EST Reads: 4,972
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Jan. 30, 2015 11:45 AM EST Reads: 4,657