Welcome!

Websphere Authors: Gilad Parann-Nissany, Lori MacVittie, Yeshim Deniz, Srinivasan Sundara Rajan, Jason Bloomberg

News Feed Item

Digilant™ Outlines Strategy to Help Marketers Create an Intelligent Advantage and “Do Better AdvertisingSM”

Digilant, the leading real-time media-buying platform, today announced its focus on bringing clarity to the overcrowded ad technology landscape via a direct-to-brand approach to customer relationships and a focus on helping marketers “Do Better Advertising.” As a significant deliverable against this strategy, Digilant also announced a new consulting practice to help brands and agencies develop multi-channel advertising and data strategies that maximize their investments in digital media.

Too often the overall business goals get lost between the CMO and the agency because the industry is skewed toward the wrong metrics. Market pressure forces agencies to allocate their online budgets to ‘remarketing’ in order to measure up to industry standards, when in reality better advertising isn’t about counting clicks or chasing reluctant consumers around the web with remarketing messages. Better advertising is a result of creative that works effectively through targeting and measurement to give consumers what they want by identifying a need and delivering a message that resonates with them on a human level, in the right context at the right time of day.

Focusing its efforts towards doing better advertising, Digilant is steering the conversation away from technology jargon and bidder speed back to the purpose for which the company was built-- helping marketers achieve an intelligent advantage. An intelligent advantage is realized when marketers are able to make use of information they have about their customers in order to reach even more like-minded people with relevant ads that entice them, rather than annoy them.

“Every brand has some data advantage, “said Edward Montes, CEO. “Activate it. Our services are only valuable if you know what you want to do.”

To deliver on its mission, Digilant has brought-to-market applications that deliver on two things: insights and outcomes.

Insights - What do brands know about their customers? For brands that don’t have a lot of information, we’ve built applications to create this information.

Outcomes – What is the brand trying to achieve? This is where most advertising is failing today. Advertising is not really being optimized toward the brand’s goals but instead, chasing false positives because the desired outcome has not been clearly defined.

Introducing Dr. Digilant, the Data Scientist

In an effort to help marketers make sense of the confusing world of ad technology, Digilant is introducing a quirky data scientist, Dr. Digilant. Dr. Digilant will provide answers to questions from bewildered advertisers and agencies who are seeking advice on how to apply the right applications to their marketing campaigns to “Do Better Advertising.” Dr. Digilant will be a regular contributor to the Digilant blog and will appear in Digilant’s advertising campaigns. Dr. Digilant’s alter ego, Vigilant Man, is only seen at night, fighting ad crimes.

Poised to Become A Trusted Advisor

Better advertising means different things to different stake holders: for marketers it means creating competitive advantage through customer intelligence; for agencies it means activating intelligence to prove themselves invaluable. Digilant’s new consulting practice draws upon the company’s proprietary knowledge of best practices, industry norms and the customer journey to develop multi-channel advertising and data strategies to maximize the investment in digital media.

Building Market Momentum

In the past month, Digilant has secured contracts with global brands such IBM, Pepsico and Wal-Mart, multi-cultural initiatives on behalf of Chevrolet, Buick and Wells-Fargo, and agencies such as Ogilvy’s NEO, Initiative and Carat. Digilant has also entered into a strategic relationship with IBM Coremetrics.

Tweet This: .@Digilant_US outlines strategy to help #marketers create an intelligent advantage and Do Better #Advertising http://bit.ly/XaEVRC

About Digilant

Founded by media agency veterans, Digilant helps its brand and agency clients Do Better Advertising by providing the digital media tools to understand who their best customers are, and make those insights actionable. Its unparalleled media-buying platform analyzes customer data to develop custom indices of online audiences with similar behavior, making Digilant the global market leader in audience targeting. The company boasts a bidding engine that allows its clients to tweak campaigns to support their business goals. The result is more informed decision-making for brand-building, customer engagement, product introductions, competitive differentiation, direct response and demand generation. Digilant products are available as managed services or through a self-service interface. The company is headquartered in the United States, with offices in Brazil, Mexico, the Netherlands, Spain and the United Kingdom. For more information about Digilant, visit www.digilant.com, or connect with the company on LinkedIn or Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...