Jumptap, Inc., the leading mobile audience targeting platform, announced today that it has appointed Brian Cohen as Chief Financial Officer.

Cohen brings more than 20 years of financial leadership to Jumptap, including Chief Financial Officer roles in both public and private companies, as well as experience preparing companies for public offerings. Most recently, he served as Chief Financial Officer of DynamicOps, which was acquired by VMware. Cohen previously served as Chief Financial Officer at Q1 Labs, which was acquired by IBM; and Webline Communications and Telebit Corporation, which were both acquired by Cisco. He has also held leadership positions at other rapidly growing technology companies. He began his career with PriceWaterhouseCoopers, where he became a Certified Public Accountant.

“Given Jumptap’s accelerating growth, Brian is an excellent addition to our leadership team,” said George Bell, Jumptap’s Chief Executive Officer. “His experience and track record speak for themselves, and he will be a great asset to our corporate development and finance endeavors.”

“I’m excited to be joining Jumptap as it continues its rapid growth as a leader in the mobile ad industry,” said Mr. Cohen. “I’m impressed with the company’s technology-focused approach, its use of data, and its drive to bring first-class solutions to its broad customer base.”

Jumptap has also named Lewis Rothkopf to the position of SVP of Partnerships, Network Development and Publisher Acquisition. Prior to Jumptap, Rothkopf oversaw AMP, a sell-side data and media management platform, for multi-screen company Collective. Previously, Rothkopf served as SVP of Network and Exchange at BrightRoll, where he built, scaled and managed the company's industry leading video ad network, video ad exchange and mobile inventory businesses. Rothkopf also held senior roles at NBCUniversal, DoubleClick, which was acquired by Google, and LightningCast, which was acquired by AOL.

“Lewis and his team are charged with expanding our publisher and partnership strategy,” said Frank Weishaupt, Jumptap’s Chief Operating Officer. “Lewis’ knowledge of mobile, PC and video advertising, in addition to his industry presence and drive, will be great assets in a high growth, ever changing environment.”

Cohen will be based in Jumptap’s Boston headquarters and Rothkopf will be based in Jumptap’s New York City office.

About Jumptap, Inc.

Jumptap, Inc. (www.jumptap.com) is the leading mobile audience targeting platform. Reaching 134 million mobile users in the U.S. and 206 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with more than 20 third-party data providers, to understand mobile audiences better than any other ad platform and provide intelligent targeting with scale. Through its large network of premium publishers and apps, constant campaign optimization and real-time bidding capabilities, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its monthly MobileSTAT report. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.