ATLANTA, GA -- (Marketwire) -- 03/04/13 -- InAppCare, a Hyfiniti Company, announced today at Consero's 2013 Customer Experience Forum that TMC, a global media company known for its coverage of the contact center market, has named InApp Mobile Customer Care as a CUSTOMER 2012 Product of the Year Award winner.

InAppCare turns the enterprise's smartphone app into a fully integrated channel for customer care. Delivered as a carrier grade cloud service, InAppCare's mobile capabilities include chat, callback, sentiment feedback, and secure messaging. The enterprise has the flexibility to decide which features to add to its existing app, thereby improving the customer experience for a smartphone savvy clientele.

"Now that the majority of enterprises have a smartphone app and a team to execute the mobile strategy, this is where the real fun begins," said CEO Lance Fried. "Enterprises are starting to recognize that customer service features make the app a more inviting place to engage, complete transactions, and obtain self-service and live assistance. We are honored to accept this award and look forward to helping more companies distinguish themselves through exceptional service for customers whose lives are increasingly tied to the mobile device."

"InAppCare was selected to receive a 2012 Product of the Year Award for its achievement in advancing mobile customer care management technologies. InAppCare's Mobile Customer Care offering has proven benefits for its customers and demonstrated excellence as well as provided ROI for the companies that use it," said Rich Tehrani, CEO, TMC.

Although innovative companies such as InAppCare have already articulated a strong vision for mobile care, recent announcements by IBM and AT&T validate that mobile is ready to take its place as a multi-billion dollar growth market. A vibrant ecosystem of service providers, large and small, is expected to benefit enterprises.

The 15th Annual Product of the Year Award winners are published in the January/February 2013 issue of CUSTOMER magazine, www.customerzone360.com. For more information about the CUSTOMER 2012 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.

About InAppCare
InAppCare is part of the Hyfiniti portfolio of cloud-based customer care offerings including SoCoCare (Social Engagement for Customer Care) and Hold-Free Networks (Callback and Queue Management). InAppCare products are developed to deliver a more dignified customer service experience within an enterprise's existing smartphone application. The company was founded by a group of contact center and cloud-offering professionals who understand today's socially connected, smartphone savvy, and generally demanding customer. For more information visit www.inappcare.com.

TMC's CUSTOMER Magazine
TMC's CUSTOMER magazine premiered in September 2012 and is the industry's new, definitive source for news, product information, and strategies for communications that engage customers and potential customers. Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more. Please visit www.customerzone360.com for more information.

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