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Countdown To Cloud Expo New York: SoftLayer CEO Speaks Out

"We provide bare metal dedicated servers with the same delivery model as virtualized cloud instances"

"We really do things differently than anyone else in this space," declared SoftLayer CEO Lance Crosby, in a Q&A published yesterday in conjunction with IBM's announcement of its definitive agreement to acquire SoftLayer Technologies, Inc. "We provide bare metal dedicated servers with the same delivery model as virtualized cloud instances: self-service, on-demand, pay by the hour or month."

Asked to name the aspect that most defines SoftLayer, Crosby answered:

"It would be that we are relentless about automation. There have been shortcuts that we could have taken and quick bucks that we could have made by creating manual processes or providing one off services, but we went the long way or took a pass because we knew it’s more important in the long run to have the strongest, most scalable, most controllable foundation on which customers can build whatever they want."

The real significance of IBM's acquisition of his company, said Crosby, would come as technology developed within the SoftLayer platform is merged with the power and vision driving SmartCloud to pioneer next-generation cloud services.

Asked what unique benefits SoftLayer brings to IBM’s cloud portfolio, Crosby answered:

"We can do things no one else can do. We provide bare metal dedicated servers with the same delivery model as virtualized cloud instances: self-service, on-demand, pay by the hour or month. We can give you a virtualized server in our public cloud, or set you up with a complete private cloud of your own, again, all at the push of a button. And it’s all connected together across our private network regardless of location or compute type. So you can mix and match public and private workloads, physical and virtual machines, truly integrate it all, and deploy and manage all of it on demand for superior performance, flexibility, and control.

Both SoftLayer and IBM are sponsoring Cloud Expo New York next week [June 10-13], just as they have also done in the past.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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