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IBM Debuts Cloud Portfolio Targeted at C-Suite

IBM Global Business Services unveils what it called "the industry’s first Cloud suites for the entire C-suite"

“The cloud opportunity is helping C-suite leaders reshape customer experience," said Paul Papas, Global Leader Smarter Commerce, IBM Global Business Services, as IBM today unveiled an extensive array of cloud solutions designed for the C-suite.

“As part of IBM's digital front office strategy, we see these 100 cloud applications as a way for business leaders to improve customer experience, reach new customers, generate new revenue streams and become more competitive in their industry,” Papas continued.

Among the newest cloud business offerings is a Big Data and social analytics solution that CMOs can use to get an emotional reading on how customers view their brand, he added.

Industry analysts estimate, IBM notes, that by 2017 CMOs will spend more on IT than CIOs.

This is the just latest announcement from IBM in a slew of moves intended to embrace the Cloud. Earlier this month the company announced its intention to acquire SoftLayer Technologies, Inc., and earlier this year it committed to cloud open standards. IBM was also the Diamond Sponsor of 12th Cloud Expo | Cloud Expo New York, held in June to wide acclaim at New York's Javits Center.

Here is how IBM described, in an accompanying news release, its new offerings:

IBM’s cloud suites for the C-level executives enable:
  • Chief Marketing Officers to analyze, understand, and engage customers in highly relevant, interactive dialogues across digital, social and traditional marketing channels with digital analytics and marketing automation capabilities from offerings such as IBM Marketing Center.
  • Sales and eCommerce leaders to drive omnichannel B2C sales linking mobile, social, Web, and on-site locations. B2B sales executives and departments use IBM’s sales cloud to manage quotes, negotiate contracts, and strengthen sales performance analytics.
  • Customer care and support executives to develop unique service and retention techniques with faster, personalized customer conversations afforded by IBM Watson Engagement Advisor.
  • Chief Procurement Officers to strategically manage spend, contracts, and entire supplier ecosystems translating into bottom-line savings for the business.
  • Chief Supply Chain Officers and their departments to improve transparency and efficiency across the value chain to enable the organization to profitably satisfy dynamic customer demand.
  • General Counsel and other legal professionals to streamline contract management processes, and strengthen intellectual property and risk analytics to better serve their internal and external stakeholders.
  • Chief Financial Officers and corporate treasuries to make more analytical, risk-aware decisions supporting revenue, expenses, and compensation processes.
  • Chief Human Resource Officers to find, analyze, source and acquire the best talent and to partner with the rest of the C-suite to enable a Smarter Workforce with internal and inter-company collaboration using IBM SmartCloud for Social Business.
  • Chief Information Officers to include these cloud solutions needed by the lines-of-business in a comprehensive IT strategy that ensures security, flexibility in deployment options, hybrid environment integrations.

The release ended with the following statement: "IBM has helped thousands of clients adopt cloud models and manages millions of cloud- based transactions every day. IBM assists clients in areas as diverse as banking, communications, healthcare and government to build their own clouds or securely tap into IBM cloud-based business and infrastructure services. IBM is unique in bringing together key cloud technologies, deep process knowledge, a broad portfolio of cloud solutions and a network of global delivery centers."

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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