AKRON, Ohio, Sept. 22 /PRNewswire/ -- Kay Jewelers, the No. 1 specialty jewelry brand in the United States, has expanded and enhanced its online presence at kay.com. This includes the first ever option by a national specialty retail jeweler to offer its customers both online purchasing and the choice of home delivery or free in-store pick-up.

The e-commerce option complements Kay Jewelers' more than 800 stores nationwide, allowing jewelry customers to make a purchase either in person or over the Internet. Besides secure shipping direct to a home or business, customers can also choose to have their jewelry purchase shipped free to a nearby Kay Jewelers location.

"When we decided to offer our products online, our most important concern was to bring to kay.com the same friendly, knowledgeable shopping experience we've created in our stores," said Mark Light, President and Chief Executive Officer of Kay Jewelers. "Online customers receive the same quality merchandise at the same great prices. Plus, we have an education center and a customer service area to answer any questions they may have. And by offering the option to pick up their jewelry at a Kay store, we are giving customers an opportunity to speak with an experienced sales associate to ensure complete satisfaction."

Among the new features at kay.com are 360-degree views of selected jewelry from The Leo Diamond(R) collection, allowing customers to view online the exquisite details of the very first diamond to be independently measured and certified for its superior brilliance.

The site also offers trustworthy advice, just as customers are accustomed to receiving from sales associates at Kay Jewelers locations nationwide. Customers can click on the "Education Center" section of kay.com to find a guide to diamond purchases, a bridal guide, as well as valuable information on different gemstones, pearls, precious metals and watches.

The site offers a broad assortment of diamond and color gemstone jewelry, as well as watches from well-known brands such as Bulova, Citizen and Seiko. Simple online navigation tools allow shoppers to search by type of jewelry, by specific metals or gems, by price range, and by occasion, such as engagement, wedding or anniversary.

Kay Jewelers' pricing, guarantees and return policies are the same for online shopping as for in-store purchases.

About Kay Jewelers

Kay Jewelers, the No. 1 specialty jewelry brand in the United States operates in all 50 states with more than 800 stores conveniently located in malls and off-mall shopping centers. Kay Jewelers' parent company, Akron, Ohio-based Sterling Jewelers Inc., operates 1,257 stores and employs more than 15,000 associates. Sterling Jewelers Inc. is the U.S. division of London- based Signet Group plc, making it part of the largest specialty jewelry retailer in the world. For a Kay Jewelers location near you call 1-800-681-8796 or visit kay.com.

CONTACT: Tim Jackson, Group Investor Relations Director,
+44-0-20-7317-9711, or David Bouffard, Media Relations, +1-330-668-5369, both
of Signet US

Web site: http://kay.com/